Digital TV News: ROKU

Pixalate releases Q4 2023 CTV ad supply chain trends report
Feb 20, 2024 – Pixalate has released its Q4 2023 Global Connected TV (CTV) Ad Supply Chain Trends Report. The report analyzes the state of open programmatic CTV advertising from October through December 2023.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, TV OS, Worldwide

Roku surpasses 80 million active accounts
Feb 15, 2024 – Roku (NASDAQ: ROKU) now has more than 80 million active accounts. Viewer engagement is also at a record high—for the first time, more than 100 billion hours were streamed on the platform in 2023.
News categories: Roku, Anthony Wood, Digital TV, Streaming, USA, Worldwide

U.S. home entertainment spending up 16.8% in 2023
Feb 7, 2024 – According to DEG, overall U.S. consumer spending on digital and physical home entertainment formats in 2023 was $43 billion, a 16.8% increase from the almost $37 billion consumers spent in 2022.
News categories: Digital Entertainment Group, Digital TV, DVD, Market Research, Streaming, USA

46% of U.S. pay-TV subs interested in adding Smart Home services
Feb 6, 2024 – Parks Associates' research reveals that 46% of U.S. pay-TV subscribers find home control and interactive features, provided through their TV service, appealing or very appealing.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Smart Home, USA

Swisscom chooses Bitmovin Player for blue TV
Feb 5, 2024 – Bitmovin has announced that Swisscom (SMI: SCMN) will deploy the Bitmovin Player as part of its blue TV service, ensuring flawless playback on the widest range devices.
News categories: Bitmovin, Swisscom, Stefan Lederer, Simon Maurer, Content Distribution, Digital TV, IPTV, Media Player, Switzerland

Pixalate publishers report shows Castify.ai's global influence
Jan 25, 2024 – Many of the CTV applications that Castify.ai has built, distributed and is monetizing for its content partners have been recognized as top publishers in Pixalate's Publishers Trust Index Report for December 2023.
News categories: Castify.ai, Pixalate, Gal Turjeman, Advertising, Apps, Digital TV, Streaming, Worldwide

Pixalate releases reports on top grossing CTV apps in Q4 2023
Jan 24, 2024 – Pixalate has released benchmark reports with data on the top grossing apps in open programmatic advertising by region across Roku, Amazon Fire TV, and Samsung Smart TV.
News categories: Pixalate, Advertising, Digital TV, Market Research, North America, Streaming, TV OS, Worldwide

Amagi FAST report unveils 28% rise in global ad impressions
Jan 24, 2024 – Amagi's latest FAST report, comparing Q3 2022 to Q3 2023 and Q4 2022 to Q4 2023, has found consistent growth in ad impressions within the market, with increases of 15% in Q3 and 28% in Q4.
News categories: Amagi, Srinivasan KA, Gavin Bridge, Advertising, Digital TV, Market Research, Streaming, Worldwide

Titan OS unveils OS and advertising platform for Smart TVs
Jan 23, 2024 – Titan OS has launched operations, introducing an independent European operating system for smart TVs, and debuting its Titan advertising division to help advertisers reach more relevant audiences.
News categories: Titan OS, TP Vision, Currys, Jacinto Roca, Tim Edwards, Kostas Vouzas, Susie Moan, Advertising, Digital TV, Europe, Latin America, Smart TV, TV OS, UK