Digital TV News: Twitter

Conviva releases State of Streaming report for Q4 2020
Jan 28, 2021 – Conviva has released its State of Streaming report for Q4 2020, showing a 44% increase in time spent streaming this quarter as compared to Q4 2019. Big screens captured more than 75% of all viewing time in Q4.
News categories: Conviva, Digital TV, Market Research, OTT, Worldwide

Conviva releases Q3 2020 State of Streaming report
Oct 29, 2020 – Conviva has released its Q3 2020 State of Streaming report, showing a 57% YoY increase in overall viewing time. The report also uncovered new trends including the return of advertisers and the increasing battle between smart TV and CTV devices.
News categories: Conviva, Digital TV, Market Research, OTT, Worldwide

Conviva releases State of Streaming Q2 report
Aug 6, 2020 – Conviva has released its State of Streaming report for Q2 2020. The report details the impact of COVID-19, illustrating that while streaming continues to grow overall, it slowed in May and June as compared to its height in April.
News categories: Conviva, Bill Demas, Content Distribution, Digital TV, Market Research, OTT, USA, Worldwide

Kantar launches industry-wide ad effectiveness measurement platform
Jul 22, 2020 – Kantar has announced Project Moonshot, an industry initiative to assess the impact of advertising. Also being announced are cookie-less measurement partnerships including Dish, Pinterest, Roku, Snap, Spotify and Twitter.
News categories: Kantar, Jane Ostler, Gaurav Shirole, Itamar Benedy, Nick Lawson, Advertising, Big Data, Digital TV, Worldwide

Conviva releases quarterly State of Streaming report
May 5, 2020 – Conviva has released its quarterly State of Streaming report for Q1 2020, revealing large increases in viewing, a significant rise in missed advertising opportunities, unexpected social leaders on TikTok and the continued dominance of Roku in the connected TV space.
News categories: Conviva, Bill Demas, Digital TV, Market Research, OTT, Worldwide

Verizon Media launches monetization platform enhancements
Apr 21, 2020 – Verizon Media has added a range of capabilities that include advertising tools to improve transparency in the bidding process and track ad performance, as well as features that maximize audience reach and enhance live event streaming.
News categories: Verizon Media, Ariff Sidi, Advertising, USA

Advertisers still struggling with streaming quality
Feb 4, 2020 – Conviva has released its quarterly State of Streaming report for Q4 2019, revealing that streaming viewing continues to climb. Conviva also found that the length of time a viewer must wait for the ad to start nearly doubled over the span of a single quarter.
News categories: Conviva, Bill Demas, Advertising, Digital TV, Market Research, OTT, Worldwide

App Annie releases The State of Mobile 2020 report
Jan 15, 2020 – App Annie has released its State of Mobile 2020 report. The annual appraisal provides insight into mobile's expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers.
News categories: App Annie, Theodore Krantz, Kathleen Gambarelli, Market Research, Mobile, Worldwide

Disney+ gets some traction, Apple TV lags in streaming wars
Nov 12, 2019 – Eagle Alpha has surveyed 5 million tweets from Twitter users in North America, excluding retweets, that mentioned Netflix, Disney+, Apple TV Plus, Hulu or Roku, to update its ongoing analysis of streaming video providers.
News categories: Eagle Alpha, Dean Barr, Big Data, Canada, Digital TV, Market Research, OTT, USA