Digital TV News: ViacomCBS

ViacomCBS global streaming service to be called Paramount+
Sep 15, 2020 – ViacomCBS (NASDAQ: VIAC, VIACA) has unveiled 'Paramount+' as the brand name for the company’s upcoming global streaming service. CBS All Access will be rebranded as Paramount+ in early 2021 as part of the service expansion.
News categories: ViacomCBS, Bob Bakish, Marc DeBevoise, Australia, Denmark, Digital TV, Finland, Latin America, Norway, OTT, Sweden, USA

Latin America to top 100 million SVOD subscriptions
Sep 1, 2020 – According to forecasts from Digital TV Research, Latin America will have 100.35 million SVOD subscriptions by 2025; more than double the 42.15 million recorded at end-2019.
News categories: Digital TV Research, Simon Murray, Argentina, Brazil, Colombia, Digital TV, Latin America, Market Research, Mexico, OTT, Peru, Subscribers

ViacomCBS to launch connected video ad platform
Aug 4, 2020 – ViacomCBS (NASDAQ: VIAC, VIACA) is to launch ViacomCBS EyeQ, a connected video advertising platform that will serve as a single transactional point of entry for digital video content from ViacomCBS’ portfolio of networks.
News categories: ViacomCBS, John Halley, David Lawenda, Advertising, Digital TV, USA

iSpot provides attribution and OTT measurement for OpenAP ads
Jul 28, 2020 – OpenAP has announced a partnership with iSpot to enable activation of attribution and OTT measurement for ad campaigns in the OpenAP Market. OpenAP members include AMC Networks, FOX, NBCUniversal, ViacomCBS, Univision and The Weather Channel.
News categories: OpenAP, iSpot, Ed Davis, Stu Schwartzapfel, Advertising, Big Data, Digital TV, OTT, USA, Worldwide

Comcast, Charter and ViacomCBS announce Blockgraph partnership
May 29, 2020 – Comcast (NASDAQ: CMCSA), Charter (NASDAQ: CHTR) and ViacomCBS (NASDAQ: VIAC; VIACA) have agreed to take equal ownership of Blockgraph. The joint venture is focused on ushering in a new way of using audience data for advanced TV and premium video advertising.
News categories: Blockgraph, Comcast Advertising, Charter Communications, ViacomCBS, Jason Manningham, Marcien Jenckes, David Kline, John Halley, Advertising, Big Data, Digital TV, MnA, USA

Project OAR expands with Scripps and ViacomCBS
May 11, 2020 – The E.W. Scripps Company and an expanded group from ViacomCBS have joined Project OAR, the consortium working to recommend protocols for TV programmers and platforms to manage, sell and deliver advertising on smart TVs.
News categories: Project OAR, Scripps, ViacomCBS, Kerry Oslund, Mike Dean, Advertising, Big Data, Digital TV, Smart TV, USA

ViacomCBS expands YouTube TV distribution agreement
May 7, 2020 – ViacomCBS (NASDAQ: VIACA, VIAC) and Google have announced a distribution agreement to deliver more content from ViacomCBS’ portfolio of news, entertainment and sports networks for YouTube TV subscribers.
News categories: ViacomCBS, YouTube TV, Ray Hopkins, Lori Conkling, Content Distribution, Digital TV, OTT, USA

TiVo devices to get Pluto TV
May 5, 2020 – TiVo (NASDAQ: TIVO) has announced a partnership with Pluto TV. The deal brings greater viewing options to TiVo, promoting ease of discovery and one-click access to Pluto TV programming. Pluto TV will be rolling out to TiVo devices in the coming weeks.
News categories: TiVo Corp, Pluto TV, Dave Shull, Tom Ryan, Apps, Digital TV, OTT, Set Top Box, USA

Beachfront introduces Pod Bidding for Connected TV advertising
Apr 30, 2020 – Beachfront is introducing Pod Bidding for CTV advertising. Beachfront's Pod Bidding is designed to help video publishers construct and auction ad pods ['ad break'-style sequences of ads] while fully supporting de-duplication and competitive separation.
News categories: Beachfront, Frank Sinton, Ben Abbatiello, Advertising, Big Data, Digital TV, OTT, USA