Digital TV News: ViacomCBS

Wurl Analytics releases SVOD churn analysis report
Aug 31, 2021 – Wurl has formed a research division of the company, Wurl Analytics. In its first report, Wurl Analytics uncovers the financial impact of churn, both in terms of lost revenue and subscriber acquisition costs.
News categories: Wurl, Sean Doherty Jr, Digital TV, Market Research, Streaming, USA

Comcast and ViacomCBS to launch 'SkyShowtime' SVOD in Europe
Aug 18, 2021 – Comcast (NASDAQ: CMCSA) and ViacomCBS (NASDAQ: VIAC, VIACA) have announced a partnership to launch an SVOD service, named SkyShowtime, in more than 20 European territories encompassing 90 million homes.
News categories: Comcast, ViacomCBS, Dana Strong, Raffaele Annecchino, Digital TV, Europe, Streaming

Paramount+ adds more than 6 million subscribers in 2Q 2021
Aug 5, 2021 – ViacomCBS (NASDAQ: VIAC; VIACA) has reported results for the quarter ended June 30, 2021. Paramount+ provided more than 6 million additions to the company's global streaming subscription base, which now stands at over 42 million.
News categories: ViacomCBS, Bob Bakish, Digital TV, Results, Streaming, Subscribers, USA, Worldwide

Paramount+ to launch on Sky across Europe
Aug 5, 2021 – ViacomCBS (NASDAQ: VIAC, VIACA) and Sky (NASDAQ: CMCSA) have announced that Paramount+ will launch on Sky platforms in the UK, Ireland, Italy, Germany, Switzerland and Austria (GSA) in 2022.
News categories: ViacomCBS, Sky, Paramount+, Raffaele Annecchino, Stephen van Rooyen, Advertising, Apps, Austria, Digital TV, Germany, Ireland, Italy, Satellite, Switzerland, UK

Magnite acquires CTV ad serving platform SpringServe
Jul 1, 2021 – Magnite (Nasdaq: MGNI) has acquired SpringServe. SpringServe's technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customized ad experiences, and advanced podding logic.
News categories: Magnite, SpringServe, Michael Barrett, Joseph Hirsch, Christo Owen, Brian Hunt, Travis Hockersmith, Advertising, Digital TV, MandA, Streaming, USA

VIZIO announces first certified OAR technology partners
Jul 1, 2021 – VIZIO (NYSE: VZIO) has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach are compliant with Open Addressable Ready (OAR) specifications and are certified to enable OAR campaigns.
News categories: VIZIO, Zeev Neumeier, Malik Khan, Ben Abbatiello, Stefan Maris, Bruce Anderson, Peentoo Patel, Advertising, Digital TV, Smart TV, Streaming, USA

'Go Addressable' TV advertising initiative launched in the U.S.
Jun 22, 2021 – Several U.S. television distributors and TV brands have announced the formation of Go Addressable, an industry initiative designed to accelerate efforts to deliver scaled, addressable TV.
News categories: Go Addressable, Adam Gerber, Mike Dean, Sean Cunningham, Advertising, Digital TV, USA

More than 11 million addressable TVs for VIZIO in the U.S.
Jun 9, 2021 – VIZIO (NYSE: VZIO) now has more than 11.2 million addressable TVs in the U.S. capable of frame-accurate dynamic ad insertion, representing a significant milestone for the addressable advertising consortium, Project OAR.
News categories: VIZIO, Adam Gaynor, Kristine Bayles, Darren Sherriff, JP Colaco, Steve Silvestri, Advertising, Digital TV, Smart TV, Streaming, USA

Blockgraph and The Trade Desk partner on Unified ID 2.0 audience targeting
May 7, 2021 – Blockgraph is to work with The Trade Desk to facilitate first-party Unified ID 2.0 audience targeting in TV advertising. The integration will enable advertisers to run multi-platform TV campaigns that put privacy first.
News categories: Blockgraph, The Trade Desk, Jason Manningham, Michelle Hulst, Rob Klippel, James Rooke, Advertising, Big Data, Digital TV, Worldwide