Digital TV News: Warner Bros. Discovery

Redge Technologies extends contract with TVN Warner Bros. Discovery
Jul 1, 2022 – Redge Technologies has extended its contract with TVN Warner Bros. Discovery for the licensing of the Redge Media SDP platform and the provision of Redge Media VDP services. Player.pl has been operating on the Redge Media platform since 2017.
News categories: Redge Technologies, Player.pl, Przemysław Frasunek, Maciej Gozdowski, Content Distribution, Digital TV, Poland, Streaming

Liveramp powers targeted addressable marketing on Eurosport
Jun 16, 2022 – Warner Bros. Discovery has partnered with LiveRamp (NYSE: RAMP) to bring clients targeted addressable marketing across Eurosport’s online platforms, using LiveRamp’s Authenticated Traffic Solution (ATS).
News categories: Liveramp, Warner Bros. Discovery, Travis Clinger, Luke Whalley, Advertising, Digital TV, Europe, Streaming

8-10% of streaming ad impressions play when the TV is shut off
Jun 13, 2022 – GroupM has partnered with media companies in the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a study with iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10% of streaming impressions play when the TV is shut off.
News categories: GroupM, iSpot.tv, Kirk McDonald, Sean Muller, Advertising, Digital TV, Market Research, Streaming, USA

AT&T to spin off interest in WarnerMedia to its shareholders
Feb 1, 2022 – AT&T (NYSE: T) will spin off its interest in WarnerMedia to AT&T's existing shareholders. The transaction, followed by the merger of WarnerMedia with Discovery (NASDAQ: DISCA, DISCB, DISCK), is expected to close in 2Q 2022.
News categories: AT&T, WarnerMedia, Discovery, Inc, John Stankey, Digital TV, MandA, Worldwide

WarnerMedia, Discovery combination to be called 'Warner Bros. Discovery'
Jun 1, 2021 – Discovery (NASDAQ: DISCA, DISCB, DISCK) has announced 'Warner Bros. Discovery' as the name for the proposed entertainment company that will emerge from the combination of WarnerMedia and Discovery assets.
News categories: Discovery, Inc, David Zaslav, Digital TV, Streaming, USA, Worldwide