Digital TV News: Warner Bros. Discovery

Barb extends campaign planning to include discovery+ and Netflix
Sep 24, 2024 – Barb has upgraded its pre-campaign planning tool, enabling advertisers and media agencies to plan campaigns on a wide range of streaming services that now includes discovery+ and Netflix.
News categories: Barb, Luca Vannini, Advertising, Big Data, Digital TV, Streaming, UK

Warner Bros. Discovery deploys captioning using Google Cloud AI
Sep 24, 2024 – Warner Bros. Discovery and Google Cloud have announced the deployment of an AI-powered captioning solution in the United States that utilizes Google Cloud's Vertex AI platform.
News categories: Google Cloud, Warner Bros. Discovery, Thomas Kurian, Avi Saxena, Big Data, Digital TV, USA, UX

WBD International launches first-party data platform
Aug 22, 2024 – Warner Bros. Discovery (WBD) International has launched WBD AIM, a first-party data platform for ad campaign targeting, in a number of markets in EMEA, APAC and LatAm.
News categories: Warner Bros. Discovery, Mike Rich, Rob Bradley, Advertising, Asia, Big Data, Digital TV, Europe, Latin America, Middle-East

Pricing of $42.99/month for upcoming Venu Sports streaming service
Aug 1, 2024 – Venu Sports, the upcoming standalone streaming service being built by ESPN, FOX and Warner Bros. Discovery, will be available at a launch price of $42.99 per month for the service.
News categories: Venu Sports, Pete Distad, Digital TV, Streaming, USA

9 of the 11 most widespread TV and VOD groups in Europe are US-based
Jul 11, 2024 – The European Audiovisual Observatory has published a new edition of its annual report on TV channels, on-demand services and video-sharing platforms in Europe.
News categories: European Audiovisual Observatory, Dr. Agnes Schneeberger, Digital TV, Europe, Market Research

TVN Warner Bros. Discovery renews and expands HOTBIRD capacity
Jul 8, 2024 – Eutelsat (Paris/London:ETL) and TVN Warner Bros Discovery have inked a multi-transponder agreement renewing and expanding the group's capacity at Eutelsat's HOTBIRD video neighbourhood.
News categories: Eutelsat, TVN Warner Bros Discovery, Laurence Delpy, Krzysztof Kozłowski, Content Distribution, Digital TV, Poland, Satellite

42% of US consumers are SVOD 'resubscribers'
Jul 8, 2024 – Research from Ampere Analysis shows that 42% of U.S. streaming subscribers regularly subscribe, cancel and resubscribe, and that bundling streaming services could help mitigate this churn.
News categories: Ampere Analysis, Daniel Monaghan, Digital TV, Market Research, Streaming, USA

Max arrives in France and Poland
Jun 11, 2024 – Max is now live and available to watch in France and Poland, Warner Bros. Discovery (WBD) has announced, completing the first wave of European launches that began last month.
News categories: Warner Bros. Discovery, JB Perrette, Digital TV, France, Poland, Streaming

Nielsen launches The Media Distributor Gauge
May 14, 2024 – Nielsen has launched The Media Distributor Gauge, a cross-platform view of total TV consumption across broadcast, cable and streaming, aggregated and ranked by media company.
News categories: Nielsen, Karthik Rao, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA