Digital TV News: iQIYI

DEGI and BB Media deliver APAC entertainment insights
Sep 17, 2024 – DEGI: The Digital Entertainment Group International (DEGI), with BB Media, has released an overview of the APAC digital entertainment landscape for DEGI members.
News categories: DEGI, BB Media, Liz Bales, Laura Ghisiglieri, Asia, Digital TV, Market Research, Streaming

Globecast becomes iQIYI channel development partner for N. America
Sep 10, 2024 – Globecast has become an iQIYI (Nasdaq: IQ) channel development partner for North America, bringing iQIYI's library of Asian entertainment to viewers in the region via pay-TV and telecoms operators.
News categories: Globecast, iQIYI, Berto Guzman, Leo Geng, Content Distribution, Digital TV, North America

MPA releases Asia Pacific Video & Broadband 2024 report
Jan 3, 2024 – Media Partners Asia has released a report providing a guide to the adoption and monetization of free-to-air TV, pay-TV, SVOD, premium AVOD and UGC / Social Video advertising in 14 Asia Pacific markets.
News categories: Media Partners Asia, Vivek Couto, Asia, Digital TV, Market Research, Streaming, TV Services

MPA releases 1H 2023 Southeast Asia online video report
Aug 2, 2023 – According to Media Partners Asia, the SE Asia region added only 7,000 net new SVOD subscriptions in 1H 2023, a marked slowdown from more than 7.0 million in 2H 2022 and 3.7 million in 1H 2022.
News categories: Media Partners Asia, Vivek Couto, Asia, Digital TV, Market Research, Streaming

iQIYI partners with PubMatic for programmatic technology
Jul 19, 2023 – PubMatic (Nasdaq: PUBM) and iQIYI have expanded their partnership with the implementation of PubMatic's auction solution for OTT and connected TV (CTV) publishers.
News categories: PubMatic, iQIYI, John Martin, Frankie Fu, Advertising, Digital TV, Streaming, Worldwide

Playbux and iQIYI launch 'Watch to Win' globally
Jun 16, 2023 – Playbux.co and iQIYI have announced a collaboration that allows individuals worldwide to enjoy premium yet free content while unlocking digital prizes through a 'Watch to Win' feature.
News categories: Playbux.co, iQIYI, Sarun Vichayabhai, Frank Ye, Digital TV, Streaming, UX, Worldwide

PubMatic announces CTV Platform enhancements and new partnerships
Jun 15, 2023 – PubMatic (Nasdaq: PUBM) has announced a suite of enhancements to its CTV platform, and new and expanded partnerships with streaming brands including AMC Networks, FOX, iQIYI, and TiVo.
News categories: PubMatic, Nicole Scaglione, Abbie Reichner, Evan Adlman, Advertising, Digital TV, Streaming, Worldwide

Astro adds WeTV to its Ultra Box
May 23, 2023 – Astro has added WeTV, a streaming service from Tencent, to its Ultra Box. Astro customers can access the entertainment content by adding WeTV VIP to their Astro subscription.
News categories: Astro, WeTV, Apps, Digital TV, Malaysia, Set Top Box

ZEE5 now available on Astro's Ultra and Ulti boxes
Mar 23, 2023 – Astro has added ZEE5 and Viu to its Ultra and Ulti Boxes, bringing in more global entertainment to customers' homes and devices, and expanding the number of streaming apps on the platform to ten.
News categories: Astro, ZEE5, Viu, Apps, Digital TV, Malaysia, Satellite, Set Top Box, Streaming