Big Data (Audience Measurement, Personalisation, Metadata, AI/ML, Content Identification, Ad Insertion)
Harmonic introduces in-stream advertising for live sports streaming
Apr 10, 2024 – Harmonic (NASDAQ: HLIT) has introduced in-stream advertising with split-screen ad formats on its VOS 360 Ad SaaS. The feature creates a new premium inventory for live sports streaming.
News categories:
Harmonic, Gil Rudge, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Worldwide
MediaKind MK.IO now features low latency streaming with dynamic ad insertion
Apr 10, 2024 – MediaKind has unveiled that it has added low latency streaming with dynamic advertising and blackout support to its cloud streaming platform, MK.IO.
News categories:
MediaKind, Cory Zachman, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Worldwide
Quickplay optimizes storefront search and discovery with generative AI
Apr 10, 2024 – At NAB 2024, Quickplay is to unveil its Curator Assistant, a product that uses Generative AI to speed the creation of storefront rails, helping drive discovery into content libraries.
News categories:
Quickplay, Google Cloud, Paul Pastor, Juan Martin, Anil Saboo, Big Data, Digital TV, NABShow, UX, Worldwide
MiQ expands TV Intelligence to UK, Canada and Australia
Apr 9, 2024 – MiQ has announced that, in addition to the U.S., the UK, Canada, and Australia will now have access to its proprietary TV Intelligence tool, with more markets to follow this year.
News categories:
MiQ, Moe Chughtai, Gurman Hundal, Advertising, Australia, Big Data, Canada, Digital TV, UK
Accedo, Brightcove and JUMP support Al Sharqiya SVOD launch
Apr 9, 2024 – Accedo and Brightcove (NASDAQ: BCOV) have collaborated with Al Sharqiya to enhance its 1001 AVOD streaming service with the introduction of an SVOD platform alongside live linear channels.
News categories:
Accedo, Brightcove, Al Sharqiya, JUMP, Michael Lantz, Justin Barrett, Mohsen Khairaldin Garcia, Big Data, Content Distribution, Digital TV, Iraq, Streaming, UX
Ad Insertion Platform unveils server-guided ad insertion (SGAI) product
Apr 9, 2024 – Ad Insertion Platform has announced AdBlendr, a Server-Guided Ad Insertion (SGAI) product. AdBlendr ensures a flawless targeted ad insertion experience while maintaining optimal latency levels.
News categories:
Ad Insertion Platform, Laurent Potesta, Advertising, Content Distribution, Digital TV, NABShow, Worldwide
Telestream integrates with NVIDIA for video monitoring
Apr 9, 2024 – Telestream has integrated NVIDIA Holoscan for Media with its INSPECT monitoring platform to bring cloud-native video monitoring to media enterprises and professionals.
News categories:
Telestream, NVIDIA, Charlie Dunn, Bob Pette, Big Data, Digital TV, NABShow, QoE, Semiconductor, Worldwide
DISH Media unifies access to STB and CTV ad inventory
Apr 8, 2024 – DISH Media has launched PerformXP, enabling digital media buys across both STB and CTV inventory via one insertion order with real-time reporting across all inventory.
News categories:
DISH Media, John Rinaldo, Advertising, Digital TV, Satellite, Set Top Box, Streaming, USA
Now TV partners with Viaccess-Orca for addressable TV in Hong Kong
Apr 9, 2024 – Viaccess-Orca (VO) has announced that HKT's Now TV is using VO's AI-driven Targeted TV Advertising solution to deliver addressable TV to viewers.
News categories:
Viaccess-Orca, HKT, Dokyung Lee, Derek Choi, Advertising, Content Distribution, Digital TV, Hong Kong, IPTV, NABShow
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