Digital TV Research provides Netflix subscriber split by country

Thursday, July 24th, 2014 
Digital TV Research logo

Market research company, Digital TV Research, has made estimates of the number of subscribers that Netflix has in the countries in which it operates. At the end of June, the top two international markets for Netflix were the UK with 4.5 million subscribers and Canada with 3 million.

Latin America as a whole had 2.5 million subscribers and the Nordic countries, as a region, 2.1 million.

Netflix paying streaming subscribers by country (000)

               Start date  Dec-11  Dec-12  Dec-13  Jun-14
               ----------  ------  ------  ------  ------
USA                        20,153  25,471  31,712  35,085
  
International               1,447   4,892   9,722  12,907
  
Canada             Sep-10   1,138   1,862   2,500   3,000
  
Argentina                      57     130     250     310
Brazil                         50     160     450     560
Chile                          27      65     125     155
Colombia                       45     110     245     310
Mexico                         60     180     510     640
Other                          70     140     385     480
 Latin America     Oct-11     309     785   1,965   2,455
  
Ireland                         0      90     200     260
UK                              0   1,500   3,432   4,452
 UK & Ireland      Jan-12       0   1,590   3,632   4,712
  
Denmark                         0     160     310     440
Finland                         0     105     260     370
Norway                          0     145     280     390
Sweden                          0     245     655     940
 Nordics           Oct-12       0     655   1,505   2,140
  
Netherlands        Sep-13       0       0     120     600

Source: Digital TV Research estimates from Netflix totals

For more market research from Digital TV Research, visit the Digital TV Consultancy Market Research Store.