Digital TV News: NAB

Rogers to bring Comcast and Xfinity products to Canada
Apr 24, 2024 – Rogers Communications has announced a 10-year agreement with Comcast to bring the latest Xfinity products and technology to its customers, including a new device powered by Entertainment OS.
News categories: Rogers, Comcast, Tony Staffieri, Dave Watson, Broadband, Canada, Digital TV, Gateway, Smart Home, TV OS

OTTera partners with ThinkAnalytics on enhanced personalization
Apr 25, 2024 – ThinkAnalytics has announced that OTTera will integrate ThinkAnalytics's ThinkFAST AI scheduler and ThinkAdvertising into its software, to personalize the viewing experience for its users.
News categories: ThinkAnalytics, OTTera, Marc Aldrich, Craig McEldowney, Big Data, Content Distribution, Digital TV, NABShow, Streaming, UX, Worldwide

Media Distillery to power Swisscom ad-free replay product
Apr 25, 2024 – Swisscom (SMI: SCMN) has completed deployment of Media Distillery's Ad Break Distillery to power its Replay Comfort ad-free product that enables viewers to avoid commercials on replay.
News categories: Media Distillery, Swisscom, Roland Sars, Philipp Wuethrich, Advertising, Digital TV, IPTV, Switzerland, UX

MagentaTV strengthens addressable TV business with Equativ
Apr 23, 2024 – Deutsche Telekom has unveiled that it will use Equativ's ad serving and server-side ad insertion technology to advance programmatic, ad server-based TV advertising in Germany.
News categories: Equativ, Deutsche Telekom, Arnaud Créput, Dr. Jörg Richartz, Jean-Baptiste Salvin, Alexander Helmke, Advertising, Big Data, Digital TV, Germany, IPTV

Nexxen empowers Australian advertisers using VIDAA ACR data
Apr 22, 2024 – Nexxen has launched TV Viewership Audiences in Australia. TV Viewership Audiences leverages exclusive ACR data from VIDAA to create custom segments based on viewership patterns.
News categories: Nexxen, VIDAA, Josif Zanich, Guy Edri, Advertising, Australia, Big Data, Digital TV, Smart TV, TV OS

TargetVideo integrates AI for video content categorization
Apr 22, 2024 – TargetVideo has integrated AI technology to empower its clients to automatically classify their video content into the categories defined by the Interactive Advertising Bureau (IAB).
News categories: TargetVideo, Uroš Jojić, Advertising, Big Data, Digital TV, Worldwide

Meta opens Quest OS to third-party hardware makers
Apr 22, 2024 – Meta has announced that it is opening up the operating system that powers its Meta Quest devices to third-party hardware makers, giving developers a larger ecosystem to build for.
News categories: Meta, Qualcomm, Apps, Gaming, Metaverse, Semiconductor, Worldwide

Paramount to exclusively represent SkyShowtime advertising sales
Apr 22, 2024 – SkyShowtime has concluded an exclusive deal for Paramount to handle SkyShowtime's advertising sales across all of its markets, providing access to advertising in 20+ European markets.
News categories: SkyShowtime, Paramount, Monty Sarhan, Hristina Georgieva, Lee Sears, Advertising, Digital TV, Europe, Streaming

Graham Media Group selects Bitmovin Playback
Apr 16, 2024 – Bitmovin has announced that Graham Media Group has selected Bitmovin Playback to enhance its viewer experience. The solution includes the Bitmovin Player and Bitmovin Analytics.
News categories: Bitmovin, Graham Media, Stefan Lederer, Kenny Elshoff, Michael Newman, Big Data, Digital TV, Media Player, QoE, Streaming, USA