Streaming (Over-the-top, OTT, P2P, PC-TV, Internet TV, online video, IP Video) News

Undertone launches CTV ad solution for improved consumer engagement
Jul 27, 2021 – Undertone has launched its High Impact CTV Suite. The suite enables ads to be integrated alongside content, rather than running them during ad breaks, and allows viewers to interact with ads using their remote control.
News categories: Undertone, Dan Aks, Olivia Sutherland, Advertising, Digital TV, Streaming, USA

DVB approves commercial requirements for DVB-I over 5G
Jul 23, 2021 – The DVB Project has approved commercial requirements for DVB-I service support over 5G networks and systems. Work has already commenced in DVB's Technical Module to provide extensions to the relevant existing specifications.
News categories: DVB Project, 5G, Content Distribution, Digital TV, Worldwide

AT&T premium TV down 473k; Vrio down 239k; HBO up 3.6M video subs in 2Q 2021
Jul 22, 2021 – AT&T (NYSE:T) has reported results for 2Q 2021. Global HBO Max and HBO subscribers grew by 3.6 million. Total U.S. premium TV connections were down 473,000 in the quarter. Vrio in Latin America lost 239,000 subscribers.
News categories: AT&T, Digital TV, IPTV, Latin America, Results, Satellite, Streaming, Subscribers, USA, Worldwide

DoubleVerify earns MRC accreditation for CTV solutions
Jul 27, 2021 – DoubleVerify (NYSE: DV) has announced that the company has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics.
News categories: DoubleVerify, Media Rating Council, Mark Zagorski, George W. Ivie, Advertising, Big Data, Digital TV, Streaming, USA

Cox Media Group Local Solutions partners with Amazon Advertising
Jul 21, 2021 – Cox Media Group (CMG) Local Solutions has announced a strategic initiative with Amazon Advertising that will enable its advertisers to programmatically buy display and OTT ads through Amazon DSP and analyze their performance.
News categories: Cox Media Group, Amazon Advertising, Joe Weir, Advertising, Digital TV, Streaming, USA

Redbox to expand free live TV content with Wurl
Jul 22, 2021 – Redbox has partnered with Wurl to facilitate and expand the selection of free channels on Redbox Free Live TV. With 100 channels of programming, Free Live TV caters to the tastes and interests of Redbox's 40 million customers.
News categories: Redbox, Wurl, Chris Yates, Sean Doherty, Content Distribution, Digital TV, Streaming, USA

Grupo Werthein to buy AT&T's Vrio operations
Jul 21, 2021 – Grupo Werthein and AT&T (NYSE:T) have announced that Grupo Werthein has reached an agreement to acquire AT&T's Vrio Corp. business unit. Grupo Werthein has agreed to acquire 100% of the equity in Vrio.
News categories: AT&T, Grupo Werthein, Vrio Corp, Lori Lee, Dario Werthein, Caribbean, Digital TV, Latin America, MandA, Satellite, Streaming

ITV and Sky upgrade their commercial partnership
Jul 21, 2021 – ITV and Sky have signed a deal that includes enabling ITV to launch addressable advertising on Sky platforms. The ITV Hub app will also be added to the current ITV Hub service on Sky Q during 2022.
News categories: Sky, ITV, Stephen van Rooyen, Carolyn McCall, Advertising, Apps, Digital TV, Satellite, Set Top Box, Streaming, UK

OFIVE TV partners with Amagi for distribution to FAST platforms
Jul 21, 2021 – Amagi has announced that the French alternative lifestyle channel, OFIVE TV, has partnered with it for the distribution of their channel to international Free Ad Supported Streaming TV (FAST) platforms.
News categories: Amagi, OFIVE TV, Srinivasan KA, Nicolas Malimur, Content Distribution, Digital TV, Streaming, Worldwide