Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

TVision releases latest State of CTV Advertising report
Feb 23, 2023 – TVision has released its semi-annual CTV advertising' report, revealing how viewers engage with apps, which combination of apps can extend an advertiser's reach, and how to accurately value impressions.
News categories: TVision, Yan Liu, Advertising, Digital TV, Market Research, Streaming, USA

Samsung Ads certifies Clinch to run programmatic campaigns
Feb 22, 2023 – Clinch has announced that it is certified to serve, run, and optimize personalized and dynamic programmatic campaigns across Samsung North America's Samsung TV Plus and Audience Extension inventory suite.
News categories: Clinch, Samsung, Oz Etzioni, Advertising, Digital TV, North America, Smart TV, Streaming

Pixalate releases January 2023 CTV FAST apps report
Feb 21, 2023 – Pixalate has released its January 2023 CTV FAST Apps Report. The report examines the characteristics of Free Ad-Supported TV (FAST) apps and surfaces programmatic ad insights across Roku and Amazon Fire TV apps.
News categories: Pixalate, Advertising, Apps, Digital TV, Market Research, Streaming, USA

Aniview, Evrideo launch distribution and monetization solution for CTV channels
Feb 15, 2023 – Aniview and Evrideo have announced a combined solution supporting the creation, distribution, and monetization needs of broadcasters, free ad-supported TV (FAST) network providers and CTV device manufacturers.
News categories: Aniview, Evrideo, Alon Carmel, Greg Smith, Avi Zenou, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

Rakuten brings SpringServe Tiles to Rakuten TV app
Feb 16, 2023 – SpringServe (Nasdaq: MGNI) has announced that Rakuten Advertising has adopted SpringServe Tiles to strengthen the impact of ad-supported campaigns on Rakuten TV. Tiles bring ad serving to the content discovery experience.
News categories: SpringServe, Rakuten, Leon Siotis, James Collins, Advertising, Apps, Digital TV, Europe, Streaming, UX

DoubleVerify introduces ad viewability verification offering
Feb 14, 2023 – DoubleVerify (NYSE: DV) has launched a solution to verify viewability on CTV, enabling advertisers to measure delivery of the DV Authentic Ad, a proprietary metric that ensures consistent media quality across environments, on CTV.
News categories: DoubleVerify, Mark Zagorski, Advertising, Digital TV, Streaming, Worldwide

Cord cutters/nevers now make up majority of U.S. population
Feb 13, 2023 – Samba TV has released its latest State of Viewership report showing a U.S. viewership landscape marked by a historic new low in linear TV viewership, and record saturation of the linear advertising market.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, USA

EU clears creation of DT, Orange, Telefónica, Vodafone ad-tech JV
Feb 10, 2023 – The EU has approved unconditionally the creation of a JV by Deutsche Telekom, Orange, Telefónica and Vodafone. The JV will offer a platform that generates a unique code allowing brands and publishers to recognize users on their websites or applications.
News categories: European Commission, Advertising, Big Data, Digital TV, EU, France, Germany, Italy, Regulation, Spain, UK

NBCUniversal extends capabilities of One Platform technology stack
Feb 8, 2023 – NBCUniversal (NBCU) has unveiled expanded capabilities for its One Platform technology stack. NBCU is partnering industrywide to build an automated, interactive, and transparent future for fans, storytellers and marketers.
News categories: NBCUniversal, Steve Wozniak, Advertising, Big Data, Digital TV, NewFronts, USA, Worldwide