Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Commercial broadcasters launch cross-platform ad measurement in Finland
Oct 22, 2024 – Commercial broadcasters in Finland have launched SpotOn, an advertising measurement system developed by dataBreeders that reports profiled contacts, reach and frequency across devices.
News categories: Screenforce Finland, Riina Aho, Advertising, Big Data, Digital TV, Finland

Pixalate releases global Q3 2024 CTV device market share reports
Oct 21, 2024 – According to Pixalate’s research, Roku’s estimated CTV device market share in North America dropped 29% year-over-year, while Samsung, Amazon Fire TV, Apple TV, and LG all gained market share.
News categories: Pixalate, Advertising, Digital TV, Europe, Latin America, Market Research, Middle-East, North America, Streaming

Run3TV partners with TVision on Local TV measurement
Oct 17, 2024 – Run3TV, the ATSC 3.0 application platform for local TV broadcasters in the U.S., has partnered with TVision to provide viewing and attention data from the TVision audience panel.
News categories: Run3TV, TVision, Michael Collette, Yan Liu, Advertising, ATSC 3, Big Data, Digital TV, HTML5, USA

Foxtel Media to digitise linear ad impressions with tvbeat
Oct 17, 2024 – Foxtel Media is partnering with tvbeat to convert linear TV spots into digitally tracked impressions, enabling improved audience targeting, ad analytics and programmatic trading of linear ad buys.
News categories: Foxtel Media, tvbeat, Nev Hasan, Robert Farazin, Advertising, Australia, Cable TV, Digital TV, Satellite, Set Top Box

Foxtel Media to launch new audience measurement solution
Oct 17, 2024 – Foxtel Media is to launch a new audience measurement solution to better capture and report the viewing habits of all of the Foxtel Group’s 4.8 million linear and streaming subscribers.
News categories: Foxtel Media, Kantar Media, Mark Frain, Advertising, Australia, Big Data, Digital TV, Set Top Box, Streaming

Ads coming to Prime Video in Brazil, India, Japan, the Netherlands and New Zealand
Oct 15, 2024 – Amazon Ads has announced that it will introduce limited advertisements on Prime Video in Brazil, India, Japan, the Netherlands, and New Zealand in 2025.
News categories: Amazon Ads, Alan Moss, Advertising, Brazil, Digital TV, India, Japan, Netherlands, New Zealand, Streaming

FreeWheel releases H1 2024 Video Marketplace Report
Oct 15, 2024 – This edition of the FreeWheel Video Marketplace Report explores ad viewership trends across devices, transaction types, and content types for H1 2024 in selected European countries and the U.S.
News categories: FreeWheel, Advertising, Digital TV, Europe, Market Research, USA

NAGRAVISION adds Evergent to partner ecosystem
Oct 14, 2024 – NAGRAVISION (SIX:KUD.S) has expanded its streaming partner ecosystem with the addition of Evergent, the customer management and monetization leader for streaming and digital subscription businesses.
News categories: NAGRAVISION, Evergent, Stéphane Le Dreau, Vijay Sajja, Big Data, Digital TV, Streaming, Worldwide

Instacart and Roku expand shoppable TV partnership
Oct 9, 2024 – Instacart (NASDAQ: CART) and Roku (NASDAQ: ROKU) are making TV moments shoppable with interactive ad formats, enhanced targeting capabilities, and closed-loop measurement.
News categories: Roku, Instacart, Jay Askinasi, Tim Castelli, Advertising, Big Data, Digital TV, Streaming, USA, UX