Digital TV Business, Technology and Market Research News

VisualOn to show enhanced content-adaptive encoding solution
Mar 20, 2024 – VisualOn has enhanced its content-adaptive encoding (CAE) solution. At the NAB Show, VisualOn will how video service providers can maximize video efficiency with the AI-enhanced solution.
News categories: VisualOn, Yang Cai, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

Dubai launches in-taxi interactive screens initiative
Mar 19, 2024 – Dubai's Roads and Transport Authority (RTA) has introduced 4,500 interactive screens to provide taxi passengers with news, entertainment, offers, lifestyle content and promotions, on the go.
News categories: Binary Media, Roads and Transport Authority, Hala, Santosh Sarma, Ahmed Bahrozyan, Khaled Nuseibeh, Automotive, Digital TV, UAE

PTV Telecom introduces Android TV set-top box from ZTE
Mar 20, 2024 – ZTE (0763.HK/000063.SZ) has deepened its partnership with Spain's PTV Telecom with the introduction of its B866V6H Android TV-powered set-top box at the operator.
News categories: ZTE, PTV Telecom, Android TV, Digital TV, IPTV, Semiconductor, Set Top Box, Spain

Paramount+ announces international rollout plan details
Mar 19, 2024 – Paramount+ (NASDAQ: PARA; PARAA) has announced launch timing and pricing for its international ad-supported subscription offering. Its Premium subscription plan is also to be rolled out in Europe.
News categories: Paramount+, Marco Nobili, Lee Sears, Australia, Canada, Digital TV, Europe, Streaming

Titan OS partners with European ad sales houses
Mar 19, 2024 – Titan OS has partnered with ad sales houses EXTE, Goldbach, Media16, RTL AdAlliance, ShowHeroes and Stamp to provide access to its inventory for advertisers in key European territories.
News categories: Titan OS, Tim Edwards, Advertising, Digital TV, Europe, Smart TV, TV OS

Ateme encoders enable video consumption on Apple Vision Pro
Mar 19, 2024 – Ateme has announced that its TITAN encoders are enabling new ways to consume video assets on the Apple Vision Pro, with its encoders able to deliver stereoscopic 3D content for spatial computing.
News categories: Ateme, Apple, Anaïs Painchault, Content Distribution, Digital TV, Metaverse, NABShow, Worldwide

Verance shows HbbTV ADB2 watermarking at DVB World 2024
Mar 19, 2024 – At the 2024 DVB World Conference, Verance is showing a demonstration of its watermarking technology integrated into the HbbTV ADB2 application discovery ecosystem.
News categories: Verance, HbbTV Association, Nil Shah, Vincent Grivet, Advertising, Apps, Broadcast, Content Identification, Digital TV, Germany, HbbTV, Smart TV, Worldwide

Robust growth in AR/VR headset shipments expected
Mar 19, 2024 – While global shipments for AR/VR headsets declined 23.5% in 2023, 2024 is shaping up to be a year of recovery as shipments are forecast to surge 44.2% to 9.7 million units, according to IDC.
News categories: IDC, Jitesh Ubrani, Ramon T. Llamas, Digital TV, Market Research, Metaverse, Worldwide

Simplestream launches automated SCTE-35 Marker Inserter
Mar 19, 2024 – Expanding its ad-tech stack, Simplestream has launched its SCTE-35 Marker Inserter. This provides a technologically elegant solution to further increase monetisation across live streams.
News categories: Simplestream, Lewis Arthur, Advertising, Content Distribution, Digital TV, Worldwide