Worldwide (not region-specific) Digital TV News

SpotX makes strategic investment in SpringServe
Jul 20, 2020 – SpotX has invested in SpringServe, an ad serving platform for OTT and connected TV. The companies will together provide advanced video advertising capabilities, while connecting customers to the advertiser ecosystem.
News categories: SpotX, SpringServe, Sean Buckley, Joseph Hirsch, Advertising, Digital TV, MnA, OTT, Worldwide

DoubleVerify introduces ad completion measurement tools for CTV
Jul 17, 2020 – DoubleVerify has announced a measurement offering that allows advertisers to measure signals that offer a strong proxy for viewability on CTV. Historically, measuring viewability has been challenging for CTV inventory.
News categories: DoubleVerify, Matt McLaughlin, Dan Slivjanovski, Advertising, Big Data, Digital TV, OTT, USA, Worldwide

MediaMelon and Nowtilus partner on Server-Side Ad Insertion analytics
Jul 16, 2020 – MediaMelon and Nowtilus have announced an integrated solution providing greater measurement transparency and accuracy of server-side ad insertion based on measurement from the client-side video player.
News categories: MediaMelon, Nowtilus, Kumar Subramanian, Leander Carell, Advertising, Big Data, Digital TV, Worldwide

5G expected to replace broadcast for TV content access
Jul 16, 2020 – According to a global survey of broadcasters, 82% believe that cellular networks like 5G will eventually replace traditional broadcast distribution as the preferred way to access TV content.
News categories: Nevion, Andy Rayner, 5G, Content Distribution, Digital TV, Worldwide

MC-IF invites input on VVC interoperability
Jul 15, 2020 – The Media Coding Industry Forum (MC-IF) has welcomed the completion of the Versatile Video Coding (VVC) standard. It is gathering input on which interoperability, testing, and implementation activities are of most interest for VVC.
News categories: MC-IF, Content Distribution, Digital TV, Media Player, Worldwide

IBC launches virtual event: IBC Showcase
Jul 10, 2020 – IBC has unveiled plans for IBC Showcase, a virtual event set to take place in September. The event will feature three components: an Exhibitor Showcase, a Sponsored Programme and coverage of product launches.
News categories: IBC, Michael Crimp, Digital TV, IBC2020, Netherlands, Worldwide

Zixi integrated into Harmonic's cloud based live streaming platform
Jul 9, 2020 – Zixi has announced the integration of Zixi into Harmonic's cloud based live streaming platform, allowing content contributors and distributors to scale their video transport to hundreds of outlets around the world.
News categories: Zixi, Harmonic, John Wastcoat, Shahar Bar, Content Distribution, Digital TV, Worldwide

Interra Systems and BuyDRM integrate monitoring with DRM
Jul 8, 2020 – Interra Systems has integrated its ORION-OTT end-to-end monitoring platform with the KeyOS multi-DRM platform from BuyDRM. ORION-OTT is a monitoring platform for quality assurance of ABR streams.
News categories: BuyDRM, Interra Systems, Christopher Levy, Anupama Anantharaman, Content Distribution, Digital TV, DRM, OTT, QoE, Worldwide

Hybrid tool targets viewers who did or did not watch linear TV spot ads
Jul 7, 2020 – Hybrid is launching a cloud-based tool to target TV viewers who did or did not watch linear TV spot advertising. Based on this, it is able to deliver appropriate advertising to addressable TV devices.
News categories: Hybrid Company, Lukáš Hnilička, Václav Hradec, Advertising, Big Data, Czech Republic, Digital TV, Worldwide