Smart TV (Connected TV, Integrated Digital Television, IDTV) News

ATSC 3.0 test suite launched by Eurofins
Mar 27, 2019 – Eurofins Digital Testing has announced that it will be showcasing a new conformance test suite at NAB. Arreios for ATSC 3.0 enables the certification and testing of ATSC 3.0 features via a suite of automated test tools.
News categories: Eurofins Digital Testing, Johan Craeybeckx, Lynn Claudy, Anne Schelle, ATSC 3, Digital TV, NABShow, QoE, Set Top Box, Smart TV, USA

U.S. annual consumer technology growth to stay in low single digits
Mar 26, 2019 – The NPD Group has shared insights from its latest Future of Tech report, a three-year technology industry forecast, which predicts low single-digit sales growth in the U.S. consumer technology market through 2021.
News categories: NPD Group, Stephen Baker, Digital TV, Market Research, Smart TV, USA

Apple debuts new Apple TV app and Apple TV channels
Mar 25, 2019 – Apple has announced Apple TV+, Apple’s original video subscription service. Additionally, Apple debuted the all-new Apple TV app and Apple TV channels coming in May 2019. The all-new Apple TV app brings together the different ways to discover and watch shows, movies, sports, news and more in one app.
News categories: Apple, Eddy Cue, Apps, Digital TV, Set Top Box, Smart TV, Smartphone, Streaming, Tablet, USA, Worldwide

Tizen OS leads global Smart TV market
Mar 25, 2019 – According to Strategy Analytics, worldwide sales of smart TVs reached 157 million units in 2018, representing 67% of all TVs sold during the year. Their research found that more than one than one in five Smart TVs sold today run on the Samsung developed Tizen platform.
News categories: Strategy Analytics, David Watkins, David Mercer, Android TV, Digital TV, Market Research, Middleware, Smart TV, Streaming, Worldwide

SKYWORTH TV ranked 1st in China market for first two months of 2019
Mar 25, 2019 – According to an Aowei Cloud Network report on China's colour TV Market, SKYWORTH's retail sales amounted to 1.35 million units in the first two months of 2019, making it the best-seller in China among both domestic and international TV brands.
News categories: Skyworth, Tony Wang, China, Digital TV, Market Research, Smart TV

Panasonic launches smart TV with HbbTV OpApp for HD+ in Germany
Mar 20, 2019 – The HbbTV Association has welcomed Panasonic's deployment of the HbbTV OpApp. The OpApp enables users to access the TV service of HD+ on any 2019 Panasonic OLED UHD smart TV sold in Germany, without the need for any additional hardware or smartcard.
News categories: HbbTV Association, Panasonic, HD+, Vincent Grivet, Kai Hillebrandt, Alexander Sacher, Digital TV, Germany, HbbTV, Smart TV, Streaming

FreeWheel taps into screen-level Smart TV data from Inscape
Mar 19, 2019 – FreeWheel has announced an agreement with Inscape, the company with viewing data from more than 10 million VIZIO smart TVs in the U.S. FreeWheel is now able to use Inscape data for modeling representativeness for demographic and consumer audience segments used in the selling of national TV advertising campaigns.
News categories: FreeWheel, Inscape, Claudio Marcus, Jodie McAfee, Big Data, Digital TV, Smart TV, USA

Rakuten TV to expand reach to more than 40 countries in 2019
Mar 14, 2019 – Rakuten TV has announced Pan-European expansion plans through partnerships with Samsung, LG, Philips and Hisense to introduce a remote control button on their smart TV units in Summer 2019 directly linking to the Rakuten TV streaming service.
News categories: Rakuten, Jacinto Roca, Digital TV, Europe, Smart TV, Streaming, UX

U.S. media companies and VIZIO form addressable advertising consortium
Mar 12, 2019 – U.S. media and technology companies, in collaboration with smart TV company VIZIO, have announced the formation of a consortium dedicated to the development and deployment of a new, open standard for addressable advertising on connected TVs.
News categories: VIZIO, Project OAR, William Wang, Mike Dean, Jesse Redniss, Dave Clark, Jodie McAfee, Advertising, Content Identification, Digital TV, Smart TV, Streaming, USA