Smart TV (Connected TV, Integrated Digital Television, IDTV) News

Half of U.S. streaming device buyers to be first-time owners
Jun 30, 2021 – According to research by Interpret, half of U.S. consumers who plan to purchase a smart TV or a streaming media player within the next three months will be first-time buyers.
News categories: Interpret, Brett Sappington, Digital TV, Market Research, Set Top Box, Smart TV, USA

VIZIO announces first certified OAR technology partners
Jul 1, 2021 – VIZIO (NYSE: VZIO) has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach are compliant with Open Addressable Ready (OAR) specifications and are certified to enable OAR campaigns.
News categories: VIZIO, Zeev Neumeier, Malik Khan, Ben Abbatiello, Stefan Maris, Bruce Anderson, Peentoo Patel, Advertising, Digital TV, Smart TV, Streaming, USA

StarTimes ON app launches on VIDAA OS TVs in Africa
Jun 15, 2021 – StarTimes and VIDAA have announced that the streaming app StarTimes ON will now be available on VIDAA-powered Hisense smart TVs. StarTimes ON is a mobile app offering both live TV channels and VOD content.
News categories: StarTimes, Hisense, Aldrine Nsubuga, Africa, Apps, Digital TV, Smart TV

Baltimore latest NEXTGEN TV service with Advanced HDR
Jun 29, 2021 – Advanced HDR by Technicolor continues to provide its technology to Sinclair Broadcast stations, with WNUV the CW Baltimore the latest to incorporate ATSC 3.0-powered NEXTGEN TV capabilities featuring Advanced HDR.
News categories: Advanced HDR by Technicolor, Tony Bozzini, ATSC 3, Content Distribution, Digital TV, Smart TV, USA, UX

TCL launches Roku TV models in the UK
Jun 17, 2021 – TCL (1070.HK) and Roku have announced that they will be launching TCL Roku TV models in the UK. TCL Roku TV models will be available in both HD and 4K UHD resolution, in sizes ranging from 32” to 65”.
News categories: Roku, TCL Electronics, Arthur van Rest, Bernie Chen, Digital TV, Smart TV, Streaming, UK, UX

OTTera powers gTV by Ubisoft channel on Samsung TV Plus
Jun 17, 2021 – OTTera has announced the launch of gTV by Ubisoft on Samsung TV Plus in France, Germany, Switzerland and Austria. The channel will be powered by white label OTT streaming service OTTera.
News categories: OTTera, Ubisoft, Stephen L. Hodge, Geoffroy Sardin, Austria, Digital TV, France, Gaming, Germany, Smart TV, Streaming, Switzerland

Elliptic Labs to trial presence detection and gestures for Smart TV
Jun 11, 2021 – Elliptic Labs (Euronext Growth: ELABS.OL) has signed a PoC with a manufacturer for the implementation of presence detection and touchless gestures in Smart TVs using its AI Virtual Smart Sensor Platform.
News categories: Elliptic Labs, Laila Danielsen, Digital TV, Smart Home, Smart TV, Worldwide

Vewd offers ATSC 3.0 integration options
Jun 10, 2021 – Vewd has announced an ATSC 3.0 middleware integration option for Vewd OS, Vewd Broadcast Plus and Vewd Core, shortening time-to-market for TV and set-top box manufacturers launching NEXTGEN TV devices.
News categories: Vewd, Omdia, Aneesh Rajaram, Paul Gray, ATSC 3, Digital TV, Middleware, Set Top Box, Smart TV, USA

Kabelnoord extends service to Samsung and LG TVs with 24i
Jun 10, 2021 – 24i has announced that Kabelnoord will be extending its use of 24i's Smart Apps and Smart Video products to launch the first Kabelnoord streaming applications for Smart TVs.
News categories: 24i, Kabelnoord, Joachim Bergman, Wybren Lieuwes, Apps, Digital TV, Netherlands, Smart TV, TV Everywhere