North America Digital TV News

Evolution Digital rolls out upgraded eVUE-TV experience
Jan 22, 2018 – Evolution Digital has announced the deployment of software upgrades for its eVUE-TV IP video service experience with upgraded features and functionalities for both operators and their customers across the U.S.
News categories: Evolution Digital, Brent Smith, Cable TV, Digital TV, Set Top Box, Streaming, USA, UX

Bell Canada selects Ericsson's MediaFirst TV platform
Jan 18, 2018 – Ericsson (NASDAQ: ERIC) has been selected by Bell Canada to power its next generation multiscreen TV services. Ericsson's MediaFirst TV Platform solution will enable Bell to offer an enhanced, personalized and converged multiscreen TV experience.
News categories: Ericsson, Bell Canada, Angel Ruiz, Rizwan Jamal, Canada, Digital TV, IPTV, Middleware, Mobile

Cross MediaWorks and 605 standardize campaign measurement and advanced analytics
Jan 18, 2018 – Cross MediaWorks and 605 have announced that they have partnered to provide a measurement standard to help scale the addressable TV marketplace. The solution will also enable verification of performance for impressions-based TV campaigns.
News categories: Cross MediaWorks, 605, Nick Troiano, Ben Tatta, Advertising, Big Data, Digital TV, USA

Roku introduces Ad Insights Suite
Jan 17, 2018 – Roku (NASDAQ: ROKU) has announced an advancement in OTT advertising measurement by introducing Ad Insights. The offering allows marketers to measure campaign reach and effectiveness across linear and OTT.
News categories: Roku, Scott Rosenberg, Marissa Jimenez, Advertising, Digital TV, Set Top Box, Streaming, USA, Worldwide

Comcast Technology and DLVR partner to deliver QoE across any screen
Jan 17, 2018 – Comcast Technology Solutions has announced a partnership with DLVR. Comcast Technology Solutions is to provide the CDN, while DLVR offers real-time CDN switching and Quality of Experience (QoE) analytics.
News categories: Comcast Technology Solutions, DLVR, Crunchyroll, Bart Spriester, Mike Gordon, Michael Dale, Content Distribution, Digital TV, Mobile, QoE, Streaming, USA

Creative asset workflow lags years behind innovations in media buying
Jan 17, 2018 – Extreme Reach and Talent & Rights have released a report illuminating just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns.
News categories: Extreme Reach, Advertiser Perceptions, Melinda McLaughlin, Advertising, Market Research, USA

ATSC 3.0 SFN to be deployed in Dallas DMA
Jan 17, 2018 – Sinclair (Nasdaq: SBGI), Nexstar (Nasdaq: NXST) and Univision have reached an agreement with American Tower (NYSE: AMT) to jointly construct and operate Single Frequency Network (SFN) sites to broadcast ATSC 3.0 signals in the Dallas area.
News categories: Sinclair, American Tower, Univision, Nexstar, Chris Ripley, Steven Marshall, ATSC 3, Content Distribution, Digital TV, Terrestrial, USA

12% of U.S. broadband households use a live streaming platform
Jan 17, 2018 – Parks Associates has announced that as of Q3 2017, 12% of U.S. broadband households use a live streaming platform like Facebook Live or Periscope. The profile for live streamers is generally younger, but live streaming of TV shows and sports skews older.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, NABShow, Streaming, USA

fuboTV taps SpotX for monetization of OTT content
Jan 16, 2018 – SpotX has announced a partnership with fuboTV, the leading sports-first streaming TV service. Through this partnership, SpotX is powering the programmatic monetization of fuboTV’s live, over-the-top (OTT) content.
News categories: SpotX, fuboTV, Ryan Kenney, Andy Hammond, Advertising, Digital TV, Streaming, USA