North America Digital TV News

Activation Suite creates ad targets from comScore behavioral data
Sep 27, 2017 – comScore has announced the launch of Activation. With Activation, clients use the data from comScore’s planning and measurement products to create scalable audience segments, which are easily deployed in client-owned or third-party advertising platforms.
News categories: comScore, Dan Hess, Advertising, Big Data, USA

U.S. linear OTT pay TV continues to add subscribers
Sep 27, 2017 – According to Dataxis, the pay TV market in the United States fell by 0.1% to end at 100.2 million subscribers in the second quarter of 2017 compared to the previous quarter. However linear OTT Pay TV continued to add subscribers.
News categories: Dataxis, Digital TV, Market Research, Subscribers, USA

Number of US TV households with pay TV down to 79%
Sep 26, 2017 – According to Leichtman Research (LRG), about 79% of U.S. TV households subscribe to some form of pay-TV service. The percentage of TV households that subscribe to a pay-TV service is down from 84% in 2014, 88% in 2010, and 81% in 2004.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Market Research, Satellite, USA

Target programs ads on NBCUniversal through 4C
Sep 26, 2017 – NBCUniversal has announced that the company will make national television inventory available for self-serve programmatic buying for launch partner Target. This effort is powered by data science and media technology company 4C.
News categories: 4C Insights, NBCUniversal, Target, Lance Neuhauser, Mike Rosen, Kristi Argyilan, Advertising, Big Data, Digital TV, USA

Lotame brings audience intelligence to television & video
Sep 25, 2017 – Lotame has announced the launch of its aiTV suite of products focused on bringing greater audience intelligence to television and video. These offerings will live under Lotame's newly formed aiTV division.
News categories: Lotame, Doug Pollack, Advertising, Big Data, Digital TV, USA

Comcast's Xfinity TV Partner app coming to LG TVs
Sep 25, 2017 – Comcast and LG have announced that Xfinity TV customers will be able to access their cable service via the Xfinity TV Partner app on 2017 and 2018 LG webOS Smart TVs beginning in 2018.
News categories: Comcast, LG Electronics, Michael Gatzke, Matt Durgin, Apps, Cable TV, Digital TV, Smart TV, USA

Millennial and Gen X video consumption not being measured
Sep 25, 2017 – New research released by Hearts & Science has revealed that 66 percent of U.S. TV and video content consumed by combined Millennial and Gen X (MGX) audiences is not being captured by current media measurement platforms.
News categories: Hearts & Science, Scott Hagedorn, Advertising, Digital TV, Market Research, Mobile, Streaming, USA

C Spire and MobiTV host app-based TV streaming workshop
Sep 22, 2017 – C Spire and MobiTV are hosting a workshop on Oct. 4 with interested pay TV operators to showcase an IP video delivery platform that powers in-home TV streaming and eliminates the need for traditional set top boxes.
News categories: C Spire, MobiTV, Ashley Phillips, Charlie Nooney, Apps, Streaming, USA

Apple TV wins developer mindshare in N. America while Chromecast dominates in RoW
Sep 21, 2017 – Bitmovin has released findings from a survey of 380 video developers in more than fifty countries, that analyzes what kinds of platforms and video infrastructure technologies developers are using to provide the best content experiences to consumers.
News categories: Bitmovin, Africa, Asia, Digital TV, Europe, Latin America, Market Research, Media Player, Middle-East, North America, Streaming, Worldwide