North America Digital TV News

AVOD now accounts for 32% of video services used by North American consumers
Oct 27, 2022 – Research released by TiVo (NYSE: XPER) finds that the average number of video services used by consumers is approaching double-digits for the first time in history, up to an average of 9.86 video services from 8.8 a year ago.
News categories: TiVo, Walt Horstman, Michael Goodman, Canada, Digital TV, Market Research, TV Services, USA

TV stations in Wichita-Hutchinson begin NEXTGEN TV broadcasting
Oct 26, 2022 – Television stations serving the Wichita-Hutchinson market have begun broadcasting with NEXTGEN TV. The launch includes KAKE (ABC), KWCH-DT (CBS), KSAS-TV (Fox), KSNW (NBC), KPTS (PBS), KSCW-DT (CW) and KMTW (DABL).
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

Havas Media to integrate Samba TV data into its audience platform
Oct 26, 2022 – Havas Media Group (HMG) North America and Samba TV have announced that they are partnering to integrate Samba TV's OTT and linear television viewing data into Converged, HMG’s audience and data management platform.
News categories: Samba TV, Havas Media, Advertising, Big Data, Digital TV, North America

VIZIO rolls out My Watchlist and enhanced recommendations
Oct 25, 2022 – VIZIO (NYSE: VZIO) has introduced My Watchlist, a feature that allows viewers to add their favorite TV shows and movies from different streaming services into one central location on VIZIO SmartCast TVs.
News categories: VIZIO, Steve Yum, Digital TV, Smart TV, USA, UX

66% of U.S. TV households have a live pay-TV service
Oct 21, 2022 – Research from Leichtman Research Group (LRG) finds that 66% of U.S. TV households now have some form of pay-TV service (cable, satellite, telco, or vMVPD), down from 79% in 2017, 88% in 2012, and 85% in 2007.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, TV Services, USA

Streaming remains top format for U.S. audiences in September
Oct 20, 2022 – Nielsen's monthly TV and streaming snapshot for the U.S. has revealed that streaming remained the most-watched TV format in in September, capturing 36.9% of overall usage and marking another record-high share for the category.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

VIZIO using SpringServe Tiles on Smartcast home screens
Oct 20, 2022 – SpringServe has announced that VIZIO will be using SpringServe Tiles to enhance the content discovery experience on VIZIO SmartCast. Tiles allow publishers to show custom creative within the streaming interface.
News categories: SpringServe, VIZIO, Joe Hirsch, Travis Hockersmith, Advertising, Digital TV, Smart TV, USA, UX

Fox chooses Magnite as a sell-side ad platform for OneFOX
Oct 19, 2022 – Fox Corporation (Nasdaq: FOXA, FOX) has announced a partnership with Magnite (Nasdaq: MGNI) to power programmatic campaigns for OneFOX video inventory across the company’s entertainment, sports, streaming and news portfolio.
News categories: Magnite, Fox Corp, Mike Laband, Dan Callahan, Advertising, Big Data, Digital TV, Streaming, USA

BitRouter completes successful trials of ZapperBox M1 ATSC receiver
Oct 19, 2022 – BitRouter has concluded successful beta trials of its ZapperBox M1 ATSC 3.0 and 1.0 receiver, covering NEXTGEN TV markets in the US as well as Jamaica. The company is shipping the latest version of its ATSC3pak software with each ZapperBox.
News categories: BitRouter, Gopal Miglani, Madeleine Noland, ATSC 3, Digital TV, Jamaica, Middleware, NABShow, Set Top Box, USA