Technologies (broadband, content protection, home networking, infrastructure, semiconductors, software) News

IRIS.TV and GroupM partner on content IDs
Aug 3, 2023 – IRIS.TV has partnered with GroupM to use the IRIS_ID content identifier as the primary method for accessing video-level data enriched by contextual and brand-suitability data partners.
News categories: IRIS.TV, GroupM, Field Garthwaite, Kevin Sheehan, Advertising, Big Data, Digital TV, Streaming, Worldwide

Magnite integrated into FreeWheel’s TV platform
Aug 3, 2023 – Magnite (NASDAQ: MGNI) has integrated with FreeWheel to enhance the ability of FreeWheel users to see multiple sources of demand in one platform, across both programmatic and direct transactions.
News categories: Magnite, FreeWheel, Sean Buckley, Soo Jin Oh, Jill Steinhauser, Advertising, Digital TV, Worldwide

Pixalate releases Q2 2023 SSP rankings for Connected TV
Aug 2, 2023 – Pixalate has released its Q2 2023 SSP rankings for Connected TV, featuring the top SSPs by open programmatic advertising market share for apps on the Samsung, Roku and Fire TV app stores in June 2023.
News categories: Pixalate, Advertising, Asia, Digital TV, Europe, Latin America, North America, Smart TV, Streaming

VIDAA adds AVOD/FAST and TVOD/EST services with Vubiquity
Aug 2, 2023 – VIDAA USA has selected Vubiquity (NASDAQ:DOX) to provide AVOD, FAST and TVOD/EST content for VIDAA tv. Vubiquity will curate, program and schedule content, as well as originate FAST channels for VIDAA.
News categories: Amdocs, VIDAA, Vubiquity, Anthony Goonetilleke, Yaniv Gruenwald, Content Distribution, Digital TV, Smart TV, Streaming, TV OS, USA

73% of US advertisers now using addressable TV advertising
Aug 1, 2023 – Go Addressable and Advertiser Perceptions have released research showing that in the U.S. 73% of marketers are using addressable TV, compared to 63% when the study was conducted one year ago.
News categories: Go Addressable, Advertiser Perceptions, Dan Rosenfeld, Jen Soch, Advertising, Digital TV, Market Research, USA

Pixalate releases H1'23 APAC mobile/CTV market report
Aug 2, 2023 – Pixalate has released its H1 2023 APAC Market and IVT Report for Mobile and CTV. The report includes device market share, app developer growth, and invalid traffic (IVT) and ad fraud trends.
News categories: Pixalate, Advertising, Apps, Asia, Digital TV, Market Research, Mobile, Streaming

castLabs unveils single-frame forensic watermarking
Aug 1, 2023 – castLabs has unveiled single-frame forensic watermarking, enabling users to retrieve concealed data from just an image of a single video frame rather than tens of seconds of footage.
News categories: castLabs, Michael Stattman, Digital TV, IBCShow, Watermarking, Worldwide

Yuvod partners with Red Bee Media for EPG metadata
Jul 31, 2023 – Yuvod has announced Red Bee Media as the main integrated supplier of EPG metadata for Yuvod’s turnkey cloud-based Platform-as-a-Service (PaaS) OTT and IPTV solution for the U.S. market.
News categories: Yuvod, Red Bee Media, Ricardo Tárraga, Jason Marchese, Big Data, Content Distribution, Digital TV, IPTV, Streaming, USA

Brightcove to power video streaming for Yahoo Inc.
Jul 31, 2023 – Yahoo is to integrate Brightcove's (NASDAQ: BCOV) technology platform across its portfolio of digital properties, powering the media and tech company's video streaming from end to end.
News categories: Brightcove, Yahoo Inc, Marc DeBevoise, Matt Sanchez, Content Distribution, Digital TV, Streaming, Worldwide