Digital TV News: NOW
Amagi report shows rise of a diverse global FAST marketplace
Apr 30, 2024 – Amagi has announced that the 11th edition of the Amagi Global FAST Report continues to show double-digit growth for the global FAST industry over the last year.
News categories:
Amagi, CRG Global, Srinivasan KA, Gavin Bridge, Digital TV, Market Research, Streaming, Worldwide
AA/WARC reports UK 2023 ad spend at £36.6bn
Apr 25, 2024 – The latest AA/WARC dataset expects the UK advertising market to grow 5.8% to reach nearly £39bn in 2024. Broadcast media, most notably TV (+2.6%) and radio (+2.3%) are expected to return to growth.
News categories:
WARC, Advertising Association, James McDonald, Stephen Woodford, Advertising, Digital TV, Market Research, UK
FCC restores net neutrality
Apr 25, 2024 – The FCC has voted to reclassify broadband as a Title II telecommunications service. ISPs will again be prohibited from blocking, throttling or engaging in paid prioritization of lawful content.
News categories:
Federal Communications Commission, Broadband, Digital TV, Regulation, Streaming, USA
U.S. digital video ad spend growing ~80% faster than media overall
Apr 25, 2024 – According to an IAB report, total US digital video advertising spend, including CTV, social video and online video, is projected to grow 16% in 2024 - nearly 80% faster than total media overall.
News categories:
IAB, Advertising, Digital TV, Market Research, Streaming, USA
SeaChange to instead be acquired by Enghouse
Apr 24, 2024 – SeaChange (OTC: SEAC) has entered into an asset purchase agreement under which an affiliate of Enghouse Systems will acquire substantially all of SeaChange's assets related to its product and services business.
News categories:
SeaChange, Enghouse, Partner One, Chris Klimmer, Canada, Content Distribution, Digital TV, MandA, Software, Worldwide
Media Distillery to power Swisscom ad-free replay product
Apr 25, 2024 – Swisscom (SMI: SCMN) has completed deployment of Media Distillery's Ad Break Distillery to power its Replay Comfort ad-free product that enables viewers to avoid commercials on replay.
News categories:
Media Distillery, Swisscom, Roland Sars, Philipp Wuethrich, Advertising, Digital TV, IPTV, Switzerland, UX
MagentaTV strengthens addressable TV business with Equativ
Apr 23, 2024 – Deutsche Telekom has unveiled that it will use Equativ's ad serving and server-side ad insertion technology to advance programmatic, ad server-based TV advertising in Germany.
News categories:
Equativ, Deutsche Telekom, Arnaud Créput, Dr. Jörg Richartz, Jean-Baptiste Salvin, Alexander Helmke, Advertising, Big Data, Digital TV, Germany, IPTV
TargetVideo integrates AI for video content categorization
Apr 22, 2024 – TargetVideo has integrated AI technology to empower its clients to automatically classify their video content into the categories defined by the Interactive Advertising Bureau (IAB).
News categories:
TargetVideo, Uroš Jojić, Advertising, Big Data, Digital TV, Worldwide
Meta opens Quest OS to third-party hardware makers
Apr 22, 2024 – Meta has announced that it is opening up the operating system that powers its Meta Quest devices to third-party hardware makers, giving developers a larger ecosystem to build for.
News categories:
Meta, Qualcomm, Apps, Gaming, Metaverse, Semiconductor, Worldwide
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