Digital TV News: Accel

Accedo, Qualcomm and HBS partner on XR sports
Jun 18, 2024 – Accedo, Qualcomm and HBS have partnered to accelerate commercialization of XR sports, drawing on Accedo's expertise in video, Qualcomm's XR technology, and HBS' sports ecosystem.
News categories: Accedo, Qualcomm, HBS, Michael Lantz, Patrick Costello, Sylvain Lebreton, Digital TV, Metaverse, Semiconductor, UX, Worldwide

Initiative launched to accelerate programmatic TV in Europe
Jun 17, 2024 – A consortium of industry players, with The Project X Initiative (PXI), has launched the European Programmatic TV Initiative (EPTVI) to support the development of programmatic advertising in Europe.
News categories: Equativ, PubMatic, Magnite, Cadent, Adform, Teiffyon Parry, Hitesh Bhatt, Julie Selman, Marcy Pentoney, Stefan Sommer, Advertising, Digital TV, Europe

Software private equity firm Clearhaven acquires Zixi
Jun 13, 2024 – Clearhaven Partners has announced that it has acquired Zixi. Zixi's executive leadership team invested alongside Clearhaven in the transaction. Financial terms were not disclosed.
News categories: Zixi, Clearhaven Partners, Gordon Brooks, Michelle Noon, Content Distribution, Digital TV, MandA, Worldwide

Disney adds interactive ad formats powered by Brightline and KERV
Jun 13, 2024 – Disney has added new interactive advertising formats including advergaming and shoppable CTV ads, powered by Brightline and KERV Interactive, respectively.
News categories: KERV, Brightline, Disney, Marika Roque, Michael Bologna, Jamie Power, Advertising, Digital TV, Streaming, USA, UX

Fox to introduce dynamic ad insertion for College Football with FreeWheel
Jun 12, 2024 – Fox (Nasdaq: FOXA, FOX) has announced that, in partnership with FreeWheel, it will expand its dynamic ad insertion capabilities and rollout new co-developed targeting technology.
News categories: FreeWheel, Fox Corp, Katy Loria, Darren Sherriff, Advertising, Digital TV, USA

Titan OS integrates CANAL+ Group apps
Jun 6, 2024 – Titan OS has announced that CANAL+ Group applications, from Canal+, Skylink, Direct One, Focus Sat, TV Vlaanderen and Télésat, will be pre-integrated on Titan OS covering ten European countries.
News categories: Titan OS, CANAL+ Group, Jacinto Roca, Philippe Schwerer, Apps, Austria, Belgium, Czech Republic, Digital TV, France, Hungary, Netherlands, Poland, Romania, Slovakia, Smart TV, Switzerland, TV OS

Seedtag acquires Beachfront
Jun 3, 2024 – Seedtag has acquired Beachfront. Beachfront's technology, inventory, and expertise in CTV advertising will be incorporated into Seedtag's existing contextual advertising solutions.
News categories: Seedtag, Beachfront, Jorge Poyatos, Chris Maccaro, Advertising, Digital TV, MandA, Streaming, USA

MediaTek to debut Pentonic 800 SoC at Computex 2024
May 31, 2024 – At Computex 2024, MediaTek will debut its Pentonic 800 SoC for 4K premium smart TVs and displays. During the show, MediaTek will exhibit in a private booth.
News categories: MediaTek, Joe Chen, Digital TV, ICs, Smart TV, Taiwan, Worldwide

CTS selected by AccuWeather for managed channel origination
May 30, 2024 – AccuWeather has selected Comcast Technology Solutions (CTS) to help create, manage, and distribute its linear, on-demand and OTT video channels to audiences in North America.
News categories: Comcast Technology Solutions, AccuWeather, Bart Spriester, Helen Swenson, Content Distribution, Digital TV, North America