Digital TV News: Airtel

MediaMath adds Airtel Ads to its demand-side platform
Jul 1, 2021 – Demand-side platform, MediaMath, has announced a collaboration with Airtel. Airtel recently launched Airtel Ads to enable brands to run campaigns to its over 340 million customers in India.
News categories: MediaMath, Airtel, Giovanni Tricarico, Vignesh Narayanan, Amardeep Singh, Advertising, Digital TV, India, Mobile, Satellite

StarTimes ON app launches on VIDAA OS TVs in Africa
Jun 29, 2021 – StarTimes and VIDAA have announced that the streaming app StarTimes ON will now be available on VIDAA-powered Hisense smart TVs. StarTimes ON is a mobile app offering both live TV channels and VOD content.
News categories: StarTimes, Hisense, Aldrine Nsubuga, Africa, Apps, Digital TV, Smart TV

Multi-play service revenue to grow at 5.4% CAGR in India
Jun 28, 2021 – Multi-play service revenues in India are expected to grow at a CAGR of 5.4% between 2020 and 2025, supported by improving fixed infrastructure in the country, according to GlobalData.
News categories: GlobalData, Deepa Dhingra, Digital TV, India, IPTV, Market Research

Technicolor Android TV set-top box shipments top 10 million
Mar 30, 2021 – Technicolor has announced that deployment of its Android TV set-top boxes (STBs) has now passed 10 million units. Cable, telco and other pay TV operators around the world continue to rapidly deploy Android TV STBs.
News categories: Technicolor, Mounir Toutah, Android TV, Digital TV, Set Top Box, Worldwide

Bharti Airtel enters Ad Tech industry with Airtel Ads
Feb 24, 2021 – Bharti Airtel has entered the advertising business with the launch of Airtel Ads, allowing brands to curate consent based and privacy safe campaigns to one of the biggest pool of quality customers in India.
News categories: Airtel, Adarsh Nair, Gajendra Jangid, Pradyot Ghate, Om Jha, Advertising, India, Mobile, Satellite

Amazon launches mobile-only video plan in India
Jan 13, 2021 – Amazon has introduced Prime Video Mobile Edition - a mobile-only plan at an amazing introductory price of ₹89 ($1.2). Prime Video is collaborating with Bharti Airtel for the first roll-out.
News categories: Airtel, Amazon, Shashwat Sharma, Sameer Batra, Jay Marine, Gaurav Gandhi, Digital TV, India, Mobile, OTT

TRAI reports pay TV numbers for India at end-2019
Jun 30, 2020 – According to TRAI, Pay DTH had an average active subscriber base of 69.98 million at 31st December 2019. At the same time there were 13 MSOs and 1 HITS operator with a subscriber base of more than one million.
News categories: Telecom Regulatory Authority of India, Cable TV, Digital TV, India, Satellite, Subscribers

Top 5 metros account for more than half of OTT subscribers in India
Jun 18, 2020 – According to Counterpoint Research, the Top 5 metro cities account for 55% of OTT video platform users, while Tier I cities account for another 36% of users in India. Hotstar leads the Indian OTT video content market.
News categories: Counterpoint, Hanish Bhatia, Digital TV, India, Market Research, OTT

India Q2 2019 pay DTH average active subscriber base at 54.26 million
Oct 1, 2019 – According to figures submitted to TRAI, Pay DTH had an average active subscriber base of around 54.26 million in the quarter ended 30th June, 2019. This is in addition to the subscribers of DTH Free Dish (free DTH services of Doordarshan).
News categories: Telecom Regulatory Authority of India, Digital TV, India, Satellite, Subscribers