Digital TV News: Comcast

Comcast Technology Solutions releases SCTE 224-based linear ad insertion solution
May 3, 2022 – Comcast Technology Solutions has launched a linear addressable advertising solution. The solution uses an SCTE 224 standard notification interface to present rich linear metadata to trigger linear addressable ads.
News categories: Comcast Technology Solutions, Comcast Advertising, Bart Spriester, Larry Allen, Marija Masalskis, Advertising, Big Data, Cable TV, Digital TV, USA

Tubi expands relationship with Nielsen
Apr 29, 2022 – Tubi has announced that it's working on an expansion of its current integration with Nielsen that will allow for enhanced and comprehensive measurement through Nielsen’s Digital Ad Ratings (DAR) product.
News categories: Tubi, Nielsen, Mark Rotblat, Ameneh Atai, Advertising, Big Data, Digital TV, Streaming, USA

Comcast cable video subscribers down 512,000 in 1Q 2022
Apr 28, 2022 – Comcast (NASDAQ: CMCSA) has reported results for the quarter ended March 31, 2022. In the quarter, cable video customer net losses were 512,000 and at Sky, Total Customer Relationships decreased by 106,000.
News categories: Comcast, Cable TV, Digital TV, Europe, Results, Satellite, Streaming, Subscribers, USA, Worldwide

Charter and Comcast to build next generation streaming platform together
Apr 27, 2022 – Charter (NASDAQ: CHTR) and Comcast (NASDAQ: CMCSA) have announced that the two companies have formed a 50/50 joint venture to develop and offer a next-generation streaming platform on a variety of branded 4K streaming devices and smart TVs.
News categories: Comcast Corporation, Charter Communications, Dave Watson, Tom Rutledge, Digital TV, Middleware, Set Top Box, Smart TV, Streaming, USA

Comcast’s Effectv taps Comscore for local TV measurement
Apr 12, 2022 – Comscore (Nasdaq: SCOR) and Effectv have announced that Effectv will use Comscore’s audience impression-based measurement product with local advertising clients to deliver an industry measurement solution for marketers.
News categories: Comscore, Effectv, Bill Livek, James Rooke, Advertising, Digital TV, USA

FreeWheel launches new audience-based TV ad buying technology
Mar 29, 2022 – FreeWheel has announced that it is bringing new self-service capabilities to TV buyers that enable unified audience-based planning on premium Connected TV (CTV) inventory, with deduplicated reach in relation to linear TV.
News categories: FreeWheel, Jon Whitticom, Dan Sinagoga, Janet Katowitz, Advertising, Cable TV, Digital TV, Streaming, USA

Metrological unveils Lightning partner program
Mar 23, 2022 – Metrological has unveiled its Lightning Partner Program. The program provides TV operators and content providers a worldwide network of resources to help bring high-performing Lightning-based TV apps and UXs to market faster and cost efficiently.
News categories: Metrological, Greg Riker, Wouter Schreur, Anthony Goonetilleke, Apps, Digital TV, RDK, Worldwide

Comcast Advertising rolls out multiscreen media solution under AudienceXpress brand
Mar 14, 2022 – Comcast Advertising has announced that its media solutions, allowing U.S. advertisers to buy premium TV advertising on an audience basis nationwide across all screens, will be relaunched under the AudienceXpress brand.
News categories: Comcast Advertising, AudienceXpress, Pooja Midha, Brian Wallach, Advertising, Digital TV, USA

Major U.S. pay TV providers lost 4.7 million subscribers in 2021
Mar 8, 2022 – Leichtman Research Group (LRG) has found that the largest pay TV providers in the U.S. lost about 4,690,000 net video subscribers in 2021, compared to a pro forma net loss of about 4,870,000 in 2020.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA