Digital TV News: Comcast

NBCUniversal adopts Ad-ID for its One Platform
Jul 23, 2021 – NBCUniversal has announced Ad-ID as its standard for advertisers on its One Platform. From quality control to frequency capping, Ad-ID simplifies and streamlines the ad delivery process while improving the consumer experience.
News categories: NBCUniversal, Ad-ID, Krishan Bhatia, Bob Liodice, Marla Kaplowitz, Advertising, Big Data, Digital TV, USA, Worldwide

OSN using Cloud TV Suite from Comcast Technology Solutions
Jul 16, 2021 – Comcast Technology Solutions has announced that its Cloud TV Suite serves as the back-end platform for the OSN Streaming App. The OSN Streaming App provides video entertainment to consumers across the MENA region.
News categories: Comcast Technology Solutions, OSN, Bart Spriester, Peter Riz, Content Distribution, Digital TV, Middle-East, OTT

U.S. pay TV loses over 18 million subscribers between 2014 and 2020
Jul 8, 2021 – Parks Associates estimates that between 2014 and 2020, the US pay TV industry lost over 18 million subscribers. Pay TV operators are thus seeking alternatives to traditional pay TV for their consumer services arsenal.
News categories: Parks Associates, Kristen Hanich, Digital TV, Market Research, USA

605 provides attribution for Canoe addressable campaigns with AMC
Jul 8, 2021 – 605 has announced that it is the first to provide attribution services for participants in the Canoe Addressable enablement initiative. The first company to use 605 attribution tools will be AMC Networks.
News categories: 605, AMC Networks, Caroline Horner, Kim Kelleher, Advertising, Digital TV, USA

FTC charges Broadcom with illegal monopolization
Jul 5, 2021 – The Federal Trade Commission has issued a complaint charging Broadcom with illegally monopolizing markets for semiconductor components used to deliver TV and broadband internet services through exclusive dealing and related conduct.
News categories: Federal Trade Commission, Broadcom, Holly Vedova, CPE, Digital TV, Regulation, Semiconductor, Set Top Box, USA, Worldwide

VIZIO announces first certified OAR technology partners
Jul 1, 2021 – VIZIO (NYSE: VZIO) has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach are compliant with Open Addressable Ready (OAR) specifications and are certified to enable OAR campaigns.
News categories: VIZIO, Zeev Neumeier, Malik Khan, Ben Abbatiello, Stefan Maris, Bruce Anderson, Peentoo Patel, Advertising, Digital TV, OTT, Smart TV, USA

Tubi supports Unified ID 2.0 initiative
Jun 22, 2021 – Tubi has announced that it will be the first CTV publisher to implement Unified ID 2.0, the new industry-wide approach to internet identity that preserves the value of relevant advertising across digital ecosystems.
News categories: Tubi, Mark Rotblat, Tim Sims, Advertising, Big Data, Digital TV, USA

'Go Addressable' TV advertising initiative launched in the U.S.
Jun 22, 2021 – Several U.S. television distributors and TV brands have announced the formation of Go Addressable, an industry initiative designed to accelerate efforts to deliver scaled, addressable TV.
News categories: Go Addressable, Adam Gerber, Mike Dean, Sean Cunningham, Advertising, Digital TV, USA

SES renews Comcast Technology Solutions distribution agreement
Jun 15, 2021 – SES has announced that it will continue delivering Comcast Technology Solutions' Managed Satellite Distribution service that currently reaches hundreds of MVDP systems across the U.S.
News categories: SES S.A, Comcast Technology Solutions, Steve Collar, Allison Olien, Cable TV, Content Distribution, Digital TV, Satellite, USA