Digital TV News: Comcast

On Addressability playbook launched
Sep 14, 2020 – The founding members of On Addressability – Charter’s Spectrum Reach, Comcast Advertising and Cox Media – have announced the launch of the On Addressability playbook to help the television industry 'turn on' addressability.
News categories: On Addressability, Marcien Jenckes, David Kline, Louis Gump, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA

Inaugural IBC Showcase scheduled for September 8-11
Sep 2, 2020 – IBC has announced that its inaugural IBC Showcase will run from September 8th – 11th 2020, and continue as a once a week event throughout 2020. The IBC Showcase features three programmes: Content Programme, Exhibitor Showcase and Industry News.
News categories: IBC, Michael Crimp, Mark Smith, Steve Connolly, Christelle Gental, Digital TV, IBCShowcase, Worldwide

U.S. daily TV viewing time up 15 minutes in Q2 2020 versus Q2 2019
Sep 1, 2020 – Effectv has released the latest edition of their TV Viewership Report. The report explores viewership trends for Q2 2020 and compares those findings to the same period last year, as well as Q1 2020.
News categories: Effectv, Comcast Advertising, John Brauer, Maria Weaver, Digital TV, Market Research, USA

Fetch TV to integrate Metrological app store
Sep 1, 2020 – Fetch TV and Metrological have announced that the Metrological Application Platform will be integrated into the Fetch service. Fetch will also use the Metrological Lightning Framework to enhance the performance of its UI.
News categories: Metrological, Fetch TV, Jeroen Ghijsen, Scott Lorson, Apps, Australia, Digital TV, New Zealand, OTT, Set Top Box, UX

Subscribers at major U.S. pay TV providers down 1.57 million in 2Q 2020
Aug 12, 2020 – Leichtman Research (LRG) has found that the largest pay-TV providers in the U.S. lost about 1,570,000 net video subscribers in 2Q 2020, compared to a pro forma net loss of about 2,065,000 in 1Q 2020, and 1,330,000 subscribers in 2Q 2019.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Market Research, OTT, Satellite, Subscribers, USA

41.4% of TVs in Latin America are Smart
Aug 7, 2020 – Smart TVs have experienced widespread deployment in Latin America, according to Dataxis. By the end of 2020, there will be 111 million devices installed and SVOD is expected to be available in 109.4 million homes.
News categories: Dataxis, Digital TV, Latin America, Market Research, OTT, Set Top Box, Smart TV

Discovery joins On Addressability dynamic ad insertion initiative
Jul 30, 2020 – Discovery has announced that it will join the On Addressability initiative. The initiative enables Discovery to offer advertisers dynamic ad insertion to audiences across the Charter, Comcast and Cox cable TV footprints.
News categories: Discovery, Spectrum Reach, Comcast Advertising, Cox Media, Keith Kazerman, David Kline, Gina Mingioni, Louis Gump, Advertising, Big Data, Cable TV, Digital TV, USA

Comcast cable video subscribers down 477,000 in 2Q 2020
Jul 30, 2020 – Comcast Corporation (NASDAQ: CMCSA) has reported results for the quarter ended June 30, 2020. Total video customer net losses were 477,000. NBCUniversal's recently launched Peacock has 10 million sign-ups to date.
News categories: Comcast, Cable TV, COVID-19, Digital TV, Results, Subscribers, USA

Freewheel integrates NBC Spot On’s OTT inventory
Jul 27, 2020 – The NBCUniversal Owned Television Stations division has announced that it has signed a deal with FreeWheel to make it easier for advertisers to access NBC Spot On’s premium inventory, through Freewheel's Strata platform.
News categories: Freewheel, NBC Spot On, Mark McKee, Shawn Makhijani, Advertising, Big Data, Digital TV, OTT, USA