Digital TV News: Comcast

U.S. MVPDs align on terminology for multiscreen TV advertising
Feb 13, 2025 – U.S. MVPDs, plus Ampersand and the VAB, have announced unified guidance on multiscreen TV advertising terminology, aiming to align the industry around the various TV advertising delivery types.
News categories: Comcast Advertising, Video Advertising Bureau, James Rooke, Jason Wiese, Advertising, Cable TV, Digital TV, IPTV, Satellite, Streaming, USA

Sky introduces Sky Glass Gen 2
Feb 11, 2025 – Sky has unveiled its new Sky Glass TV, with a brighter 4K HDR screen and seven-speaker Dolby Atmos sound. Sky Glass Gen 2 runs on the Sky OS platform, the new name for Entertainment OS in the UK.
News categories: Sky, Fraser Stirling, Digital TV, Smart TV, Streaming, TV OS, UK

Comcast domestic video subscribers down 311,000 in 4Q 2024
Jan 30, 2025 – Comcast (NASDAQ: CMCSA) has reported results for the quarter ended December 31, 2024. Domestic video customers fell 311,000 in the quarter. Peacock paid subscribers grew by 16% YoY to 36 million.
News categories: Comcast, Cable TV, Digital TV, Europe, Results, Satellite, Streaming, Subscribers, USA

Comcast Xfinity launches $70 sports & news video package
Jan 23, 2025 – Comcast has launched Sports & News TV, a video package for Xfinity Internet customers that brings together live news, top sporting events, hit movies and shows, and primetime TV all in one place.
News categories: Comcast, John Dixon, Cable TV, Digital TV, USA

MRC accredits Nielsen Big Data + Panel TV measurement
Jan 22, 2025 – The Media Rating Council has accredited Nielsen's Big Data + Panel National TV measurement. Big Data + Panel combines Nielsen's representative panel measurement with data from STBs and smart TVs.
News categories: Nielsen, Media Rating Council, Karthik Rao, George Ivie, Paul Ballew, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, Streaming, USA

Sharp selects Xumo for 2025 AQUOS QLED Smart TVs
Jan 7, 2025 – Xumo has announced that Sharp will introduce a new line of QLED 4K UHD TVs featuring the Xumo TV operating system, launching across the U.S. in spring 2025.
News categories: Xumo, Sharp Home Electronics, Stephanie Cassi, Jim Sanduski, Digital TV, Smart TV, TV OS, USA

Comcast to launch cross-publisher advertising solution
Jan 6, 2025 – Comcast has announced Universal Ads, allowing advertisers to buy premium video as easily as they buy from social media platforms. Universal Ads is built on FreeWheel's ad technology.
News categories: Comcast Advertising, FreeWheel, Universal Ads, James Rooke, James Borow, Mark Marshall, Gary Vaynerchuk, Jeff Collins, Advertising, CES2025, Digital TV, USA

Alaska's GCI launches Xumo Stream Box
Dec 12, 2024 – GCI and Xumo have launched the Xumo Stream Box for GCI's internet customers. Xumo Stream Box is a 4K streaming device powered by Comcast's entertainment experience, Entertainment OS.
News categories: Xumo, GCI, Michael Gatzke, Kate Slyker, Digital TV, IPTV, Set Top Box, TV OS, USA

Comcast Advertising releases annual Comcast Advertising Report
Dec 9, 2024 – Comcast Advertising has released its Comcast Advertising Report, showing that over half of advertisers rank maximizing specific reach and frequency in their TV and video buys as their biggest challenge.
News categories: Comcast Advertising, James Rooke, Advertising, Digital TV, Market Research, USA