Digital TV News: ITV

ITV teams up with Friend MTS in battle against piracy
Jun 4, 2024 – ITV, the UK's largest commercial broadcaster, has chosen Friend MTS's anti-piracy services to help protect its main linear channels on broadcast and streaming platforms.
News categories: Friend MTS, ITV, Chris Gibbs, Sarah Tierney, Broadcast, Content Protection, Digital TV, Streaming, UK

Ad server from SAS powers advertising on ITVX
May 23, 2024 – ITV is using an API-driven first-party ad server, developed by SAS, to deliver personalized advertising to the 40 million registered users of its content hub, ITVX.
News categories: SAS, ITV, Roderick Crawford, Alex Maison, Advertising, Digital TV, Streaming, UK

Accedo supports extension of ITVX to Sony PlayStation
May 22, 2024 – Accedo has worked with ITV to bring its streaming service, ITVX to PlayStation 4 and 5 consoles in the UK, broadening its reach and making its content available to more viewers.
News categories: Accedo, ITV, Martin Sebelius, Huw Byrne Jones, Apps, Digital TV, Streaming, UK

Freely streaming service launches in the UK
Apr 30, 2024 – Everyone TV's new streaming service Freely has launched. Backed by BBC, ITV, Channel 4 and Channel 5, Freely is available through the next generation of smart TVs now on sale in UK stores and online.
News categories: Everyone TV, Xperi, Hisense, Freely, Kieran Clifton, Martin Goswami, Grace Boswood, James Tatam, Gabriel Cosgrave, Digital TV, Middleware, Smart TV, Streaming, Terrestrial, TV OS, UK, UX

Free viewing increases lead over SVOD
Mar 13, 2024 – According to Omdia, the number of SVOD services per home has declined in a number of markets for the first time. Simultaneously, free video stacking is still on the rise.
News categories: Omdia, Maria Rua Aguete, Brazil, Digital TV, France, Germany, Market Research, Spain, Streaming, UK, USA

DAZN and GeoComply to pilot Content Access Control system
Feb 21, 2024 – DAZN launched GeoComply's VPN and proxy detection solution last year, and now plans to work with the GeoComply team to introduce a geolocation solution to the media and entertainment vertical.
News categories: GeoComply, DAZN, Anna Sainsbury, Sandeep Tiku, Content Protection, Digital TV, Streaming, Worldwide

Everyone TV reveals Freely UI and features
Feb 5, 2024 – Everyone TV has announced that Freely will launch in Q2 2024, and has offered a first glimpse at the UI and features of the streaming service. Vestel has been added as a smart TV partner.
News categories: Everyone TV, Vestel, Sarah Milton, Carl Pfeiffer, Atinc Ogut, Digital TV, Smart TV, Streaming, Terrestrial, UK, UX

Contentwise selected for ITVX recommendations and personalization
Jan 23, 2024 – ContentWise has been selected by ITV to enhance the UX personalization of ITVX. The ContentWise UX Engine, a machine learning platform, was launched into production on ITVX in early November 2023.
News categories: Contentwise, ITV, Paolo Bozzola, Deep Bagchee, Big Data, Digital TV, Streaming, UK, UX

Everyone TV unveils Hisense as first smart TV partner for Freely
Dec 13, 2023 – Everyone TV has announced that its new streaming service, Freely, will be built into the next generation of smart TVs, with Hisense as the first partner to offer the service.
News categories: Everyone TV, Hisense, Amy Rowcliffe, Deep Halder, Howard Grindrod, Arun Bhatoye, Digital TV, Smart TV, Streaming, UK, UX