Digital TV News: ITV

Barb to start reporting TV-set viewing of YouTube channels
Feb 26, 2025 – Barb, with Kantar Media, has expanded its measurement of the YouTube content that people watch on TV sets, selecting 200 YouTube channels that will become part of its daily audience reporting.
News categories: Barb, Kantar Media, Justin Sampson, Lucy Bristowe, Advertising, Big Data, Digital TV, Market Research, Streaming, UK

UK launches forum to advise on the future of television
Nov 8, 2024 – The UK government is to form a new working group which will consult with key stakeholders to consider how viewers can continue to access British content as consumer habits continue to change.
News categories: UK government, Digital TV, Market Research, TV Services, UK

Freely to be integrated into Amazon Fire TV smart TVs
Oct 7, 2024 – Everyone TV has announced that its new streaming platform Freely will be available, from this autumn, on Amazon Fire TV smart TVs and other smart TVs with Fire TV OS built-in.
News categories: Everyone TV, Amazon, Panasonic, TCL, Freely, Jonathan Thompson, Emma Gilmartin, Gareth Rayworth, Digital TV, Smart TV, Streaming, Terrestrial, TV OS, UK

Barb extends campaign planning to include discovery+ and Netflix
Sep 24, 2024 – Barb has upgraded its pre-campaign planning tool, enabling advertisers and media agencies to plan campaigns on a wide range of streaming services that now includes discovery+ and Netflix.
News categories: Barb, Luca Vannini, Advertising, Big Data, Digital TV, Streaming, UK

UKTV joins Freely, the UK's new live and on demand streaming platform
Sep 16, 2024 – Everyone TV has announced that UKTV will bring its on demand service U to new streaming platform, Freely, this month, alongside streamed live channels U&Dave, U&DRAMA, U&W and U&YESTERDAY.
News categories: Everyone TV, UKTV, Jonathan Thompson, Jonathan Newman, Lottie Towler, Digital TV, Smart TV, Streaming, UK

Dolby unveils live streaming offering for sport and entertainment
Sep 13, 2024 – Dolby (NYSE: DLB) has unveiled a range of cloud video solutions for live streaming. With new capabilities from THEO Technologies, these experiences can also now incorporate advertising.
News categories: Dolby, Giles Baker, Mark Ison, Andrew Costello, Advertising, Digital TV, IBCShow, Streaming, Worldwide

Gen Z swerves traditional broadcast TV in the UK
Jul 31, 2024 – According to Ofcom's annual Media Nations study into the UK's media habits, for the first time, less than half of 16-24-year-olds are now watching broadcast TV in an average week.
News categories: Ofcom, Ian Macrae, Broadcast, Digital TV, Market Research, Streaming, UK

Ofcom releases Communications Market 2024 report
Jul 18, 2024 – According to Ofcom's 2024 Communications Market Report, UK audiovisual revenues totalled £18.2bn in 2023, remaining flat compared to 2022. SVOD revenues increased by around £700m to just under £4bn.
News categories: Ofcom, Advertising, Broadcast, Digital TV, Market Research, Streaming, UK

Simplestream reveals preferred technology partnership with Freely
Jul 2, 2024 – Simplestream has onboarded several channels onto Freely in the UK. Fully compliant with Freely's requirements, Simplestream has made the process straightforward via a smooth end-to-end workflow.
News categories: Simplestream, Freely, Content Distribution, Digital TV, IBCShow, UK