Digital TV News: ITV

ITV increases investment in InfoSum
Jan 24, 2023 – ITV has announced a further investment in data technology company InfoSum, increasing its investment by 50%. InfoSum technology is used in a range of new and existing advertising products from ITV.
News categories: ITV, InfoSum, Rhys Mclachlan, Brian Lesser, Advertising, Big Data, Digital TV, MandA, UK

ITVX ups ITV’s streaming viewing by 55% in first month
Jan 13, 2023 – ITVX, ITV's new, free, ad-funded streaming service, has enjoyed a strong launch month delivering a 55% increase in ITV's streaming hours in the first month after its launch compared to the same period last year.
News categories: ITV, Carolyn McCall, Digital TV, Streaming, UK

Accedo supports launch of ITVX in the UK
Dec 16, 2022 – Accedo has worked on the ITVX video service for a number of platforms, including Youview, Freeview, Android TV, Freesat, Roku, Samsung Tizen, Samsung Orsay, and Xbox, as well as for the ITVX website.
News categories: Accedo, ITV, Michael Lantz, Steve Forde, Apps, Digital TV, Set Top Box, Smart TV, Streaming, UK, UX

ITV AdLabs launches context-driven ad targeting tool
Nov 10, 2022 – ITV has launched a tool for advertisers - Automated Contextual Targeting (ACT) - providing insights into moods, objects and moments in programmes that can then be used to fine-tune ad campaigns.
News categories: ITV, Jayesh Rajdev, Pete Markey, Advertising, Big Data, Digital TV, Streaming, UK

ITVX streaming service to launch in the UK on 8th December
Nov 8, 2022 – ITV has announced the launch date of its free streaming platform ITVX. Replacing ITV Hub as the online home of all ITV content, viewers can expect a new and improved product experience.
News categories: ITV, Carolyn McCall, Digital TV, Streaming, UK

TalkTalk launches TV Hub powered by Android TV
Oct 17, 2022 – TalkTalk has launched a TV Hub powered by Android TV. The box offers over 70 live TV channels, catchup services including BBC iPlayer and ITV Hub with streaming & subscription services including Netflix, Prime Video and NOW TV.
News categories: TalkTalk, Vantiva, Susie Buckridge, Christian Lefebvre, Android TV, Digital TV, IPTV, Set Top Box, Terrestrial, UK

Sky Stream IP-only STB to launch in the UK on October 18th
Sep 27, 2022 – Sky has announced the launch of Sky Stream, providing entertainment streamed to any TV over Wi-Fi, with no dish or installation required. Sky Stream brings the Sky Glass UI and experience to more people.
News categories: Sky, Stephen van Rooyen, Digital TV, Set Top Box, Streaming, UK

ITV Studios selects Whip Media for performance tracking
Sep 15, 2022 – Whip Media has announced that ITV Studios will utilise Whip Media’s platform for performance tracking of its popular entertainment content, including the company’s growing FAST (free ad-supported streaming TV) channels.
News categories: Whip Media, ITV Studios, Paul Hastings, Graham Haigh, Advertising, Africa, Big Data, Digital TV, Europe, Middle-East, Streaming

UK's Ofcom releases Media Nations 2022 report
Aug 17, 2022 – Ofcom’s fifth annual Media Nations report shows that younger adults now watch almost seven times less scheduled TV than those aged 65 and over, as the generation gap in media habits reaches a record high.
News categories: Ofcom, Ian Macrae, Broadcast, Digital TV, Market Research, TV-over-IP, UK