Digital TV News: ITV

ITV and Sky upgrade their commercial partnership
Jul 22, 2021 – ITV and Sky have signed a deal that includes enabling ITV to launch addressable advertising on Sky platforms. The ITV Hub app will also be added to the current ITV Hub service on Sky Q during 2022.
News categories: Sky, ITV, Stephen van Rooyen, Carolyn McCall, Advertising, Apps, Digital TV, OTT, Satellite, Set Top Box, UK

ITV to launch shoppable TV in the UK on LG TVs
Jul 7, 2021 – ITV is to launch shoppable TV, allowing viewers to discover and shop items from its programmes directly on screen. The interactive system uses AI technology from TheTake, a contextual product discovery company.
News categories: ITV, TheTake, LG Electronics, Bhavit Chandrani, Paul Ridsdale, Ty Cooper, Mihee Yoo, Pete Markey, Advertising, Digital TV, Smart TV, UK, UX

TCL launches Roku TV models in the UK
Jun 17, 2021 – TCL (1070.HK) and Roku have announced that they will be launching TCL Roku TV models in the UK. TCL Roku TV models will be available in both HD and 4K UHD resolution, in sizes ranging from 32” to 65”.
News categories: Roku, TCL Electronics, Arthur van Rest, Bernie Chen, Digital TV, OTT, Smart TV, UK, UX

UK broadcasters launch ad campaign measurement tool
Jun 9, 2021 – Sky, ITV and Channel 4 are working together to launch CFlight, an advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK.
News categories: Sky Media, ITV, Channel 4, NBCUniversal, Tim Pearson, Kelly Williams, Veriça Djurdjevic, Kelly Abcarian, Advertising, Digital TV, UK

BARB renews audience data contracts with Kantar
Jun 2, 2021 – BARB has announced that Kantar has won contracts to continue to deliver audience measurement for the UK TV industry, including expansion to report content ratings and viewing for streaming services.
News categories: Kantar, BARB, Adam Crozier, Justin Sampson, Advertising, Big Data, Digital TV, UK

JW Player acquires VUALTO
May 6, 2021 – JW Player has announced that it is acquiring VUALTO to complement its scalable video delivery offering with live streaming and DRM services for broadcasters. VUALTO will also expand JW Player’s customer base.
News categories: JW Player, VUALTO, Dave Otten, Camilla Young, DRM, MandA, Media Player, Worldwide

Global daily TV viewing time up 6 minutes in 2020
Apr 12, 2021 – According to Médiamétrie, TV viewers in 91 countries around the globe spent an average of 2 hours 54 minutes per day watching TV, up 6 minutes on 2019. Even young adults' viewing time increased.
News categories: Médiamétrie, Avril Blondelot, Frédéric Vaulpré, Digital TV, Market Research, Worldwide

500,000 UK subscribers for Britbox
Mar 9, 2021 – BritBox UK has announced that it has hit its target of half a million subscriptions. The SVOD service, created by the BBC and ITV with content also from Channel 4 and Channel 5, launched at the end of 2019.
News categories: ITV, Carolyn McCall, Digital TV, OTT, Subscribers, UK

OTT NOW! from Stoneroos powers SportsTribal
Mar 4, 2021 – SportsTribal TV is the free, ad-supported streaming TV (FAST) service specializing in sports. Using Stoneroos’s white-label OTT NOW! front-end solution SportsTribal TV ensured a fast time-to-market for the service.
News categories: Stoneroos, SportsTribal, Annelies Kaptein, Frank Bowe, Content Distribution, Digital TV, OTT, UX, Worldwide