Digital TV News: ITV

VUALTO event orchestration and DRM chosen for ITV Hub VOD delivery
Jan 13, 2021 – VUALTO has announced that ITV has chosen to implement VUALTO's dynamic event orchestration technology, integrated with VUALTO's scalable DRM solution, to deliver live streamed events via its ITV Hub VOD service.
News categories: VUALTO, ITV, Camilla Young, Vinay Kumar Gupta, Content Distribution, Digital TV, DRM, OTT, UK

Yospace extends ad insertion deal with ITV
Jan 6, 2021 – ITV has extended its relationship with Yospace for targeted advertising on live channels in ITV Hub. The extension runs until 2022 and will mark over a decade of collaboration and innovation in SSAI.
News categories: Yospace, ITV, Vinay Gupta, Advertising, Digital TV, OTT, UK

Unified Streaming enables dynamic ad insertion for Molotov
Dec 10, 2020 – Molotov has extended its relationship with Unified Streaming to enable dynamic ad insertion across its VOD content. The involves the application of Unified Streaming's Remix technology to Molotov’s Mango AVOD brand.
News categories: Unified Streaming, Molotov, Ad Insertion Platform, Simon Westbroek, Clement Cezard, Laurent Potesta, Advertising, Digital TV, France, OTT

Deltatre AXIS to power BritBox for a further five years
Dec 2, 2020 – Deltatre has extended its collaboration with ITV and continues to power its 'best of British' content streaming service, BritBox, across all major platforms. The new agreement will run for a further five years.
News categories: Deltatre, BritBox, Gilles Mas, Lee Marshall, Digital TV, UK, UX, Worldwide

Freeview and Vestel sign new 5-year partnership
Nov 10, 2020 – Freeview UK has renewed its contract with Vestel for a further five years. The deal means that the Freeview Play service will be not just present, but have prominence on all new Vestel manufactured TV sets.
News categories: Freeview, Vestel, Simon Hunt, Barış Altınkaya, Digital TV, HbbTV, Licensing, Smart TV, Terrestrial, UK

Freeview Play launches on Amazon Fire TV Edition
Oct 12, 2020 – Freeview Play is launching on selected Fire TV Edition TVs, thanks to an agreement between Digital UK and Amazon. Fire TV Edition TVs with Freeview Play will be launching later this year.
News categories: Digital UK, Amazon, Jonathan Thompson, Emma Gilmartin, Digital TV, Middleware, Smart TV, Terrestrial, UK

ITV launches Planet V addressable advertising platform
Oct 5, 2020 – ITV's advertising platform, Planet V has gone live. Planet V gives advertisers and agencies control over the planning, purchasing and reporting of their campaigns across ITV’s VOD service, the ITV Hub.
News categories: ITV, Amobee, Rhys McLachlan, Ryan Jamboretz, Advertising, Big Data, Digital TV, OTT, UK

InfoSum raises $15.1 million in Series A funding
Sep 1, 2020 – InfoSum has completed its Series A funding round, raising $15.1 million. The investment is led by Upfront Ventures and IA Ventures and supported by strategic partners Ascential, Akamai, Experian, ITV and AT&T's Xandr.
News categories: InfoSum, Nick Halstead, Brian Lesser, Advertising, Big Data, Digital TV, Venture Capital, Worldwide

ITV launches data partnership with InfoSum
Aug 24, 2020 – ITV is to partner with identity infrastructure provider InfoSum as part of a first-party data strategy that will make its 30 million ITV Hub users available for advertisers to match against and activate as target audiences.
News categories: ITV, InfoSum, Kelly Williams, Nick Halstead, Advertising, Big Data, Digital TV, OTT, UK