Digital TV News: ITV

Annual AVOD/FAST ad revenue already above €250m in the EU5
Apr 4, 2023 – In 2022, NPA Conseil and Médiamétrie estimate that AVOD and FAST advertising revenues reached €255 million in the EU5, with the UK and Germany accounting for 80%.
News categories: Médiamétrie, NPA Conseil, Laurence Deléchapt, Philippe Bailly, Advertising, Digital TV, EU, Market Research, Streaming, UK

Freeview channels move into the cloud with BT
Mar 9, 2023 – The contract between BT and D3&4 has seen BT switch on cloud processing for regionalised TV across all of D3&4's Freeview channels – ready for distribution to regions across the UK.
News categories: BT, Faisal Mahomed, Greg Bensberg, Content Distribution, Digital TV, UK

Three million subscribers globally for BritBox
Feb 22, 2023 – BritBox has reached a milestone of three million subscribers across the international markets in which its streaming service is available – the U.S., Canada, Australia, South Africa, Sweden, Denmark, Norway and Finland.
News categories: BritBox, Reemah Sakaan, Digital TV, Streaming, Subscribers, Worldwide

Liberty Global acquires 4.92% interest in Vodafone
Feb 13, 2023 – Liberty Global (NASDAQ: LBTYA, LBTYB and LBTYK) has acquired 1,335 million shares in Vodafone representing 4.92% of the outstanding share capital (excluding treasury shares).
News categories: Liberty Global, Mike Fries, Cable TV, Digital TV, IPTV, MandA, Worldwide

ITV increases investment in InfoSum
Jan 24, 2023 – ITV has announced a further investment in data technology company InfoSum, increasing its investment by 50%. InfoSum technology is used in a range of new and existing advertising products from ITV.
News categories: ITV, InfoSum, Rhys Mclachlan, Brian Lesser, Advertising, Big Data, Digital TV, MandA, UK

ITVX ups ITV’s streaming viewing by 55% in first month
Jan 13, 2023 – ITVX, ITV's new, free, ad-funded streaming service, has enjoyed a strong launch month delivering a 55% increase in ITV's streaming hours in the first month after its launch compared to the same period last year.
News categories: ITV, Carolyn McCall, Digital TV, Streaming, UK

Accedo supports launch of ITVX in the UK
Dec 16, 2022 – Accedo has worked on the ITVX video service for a number of platforms, including Youview, Freeview, Android TV, Freesat, Roku, Samsung Tizen, Samsung Orsay, and Xbox, as well as for the ITVX website.
News categories: Accedo, ITV, Michael Lantz, Steve Forde, Apps, Digital TV, Set Top Box, Smart TV, Streaming, UK, UX

ITV AdLabs launches context-driven ad targeting tool
Nov 10, 2022 – ITV has launched a tool for advertisers - Automated Contextual Targeting (ACT) - providing insights into moods, objects and moments in programmes that can then be used to fine-tune ad campaigns.
News categories: ITV, Jayesh Rajdev, Pete Markey, Advertising, Big Data, Digital TV, Streaming, UK

ITVX streaming service to launch in the UK on 8th December
Nov 8, 2022 – ITV has announced the launch date of its free streaming platform ITVX. Replacing ITV Hub as the online home of all ITV content, viewers can expect a new and improved product experience.
News categories: ITV, Carolyn McCall, Digital TV, Streaming, UK