Digital TV News: Kantar Media

OSN appoints Kantar Media to unlock audience insights
Jul 2, 2024 – Kantar Media has been appointed by OSN to deliver a new audience measurement service ingesting data collected from OSN subscribers' set top boxes using return path data technology.
News categories: Kantar Media, OSN, Keld Nielsen, Andy Grant, Advertising, Big Data, Digital TV, Middle-East, Satellite, Set Top Box

Astro Malaysia presents results for quarter ended 30 April 2024
Jun 25, 2024 – Astro Malaysia has presented unaudited results for the quarter ended 30 April 2024. Year-on-year, Astro's TV customer base decreased by 3% from 5.458 million to 5.309 million subscribers.
News categories: Astro Malaysia, Digital TV, Malaysia, Satellite, Set Top Box, Streaming, Subscribers

Foxtel selects Kantar for STB return path audience measurement
Oct 26, 2023 – Foxtel Media has selected Kantar to deliver a new audience measurement service, ingesting data collected from Foxtel subscribers’ set top boxes using return path data technology.
News categories: Foxtel Media, Kantar, Mark Frain, Keld Nielsen, Advertising, Australia, Digital TV, Set Top Box

Kantar to continue as TV measurement provider for Romania
Oct 5, 2023 – Kantar Media has signed an agreement with ARMA for the continued provision of broadcast TV ratings for Romania. The contract will run until the end of 2027.
News categories: Kantar, ARMA, Mesut Sakal, Lucia Antal, Advertising, Big Data, Digital TV, Romania

Next-Gen TV audience measurement pioneered in Phoenix Model Market project
Apr 4, 2019 – Five audience measurement firms are working to help Phoenix broadcasters understand the capabilities of Next-Gen TV, providing information that will someday help viewers tailor the programming they want to watch and enable broadcasters and advertisers to reach viewers with messages that will interest them.
News categories: Pearl TV, Phoenix Model Market, Anne Schelle, Chuck Shuttles, Steve Davis, Scott L. Brown, Joe Winograd, Raj Patel, Advertising, ATSC 3, Big Data, Digital TV, USA

SMPTE publishes standards for adding audio watermark-based IDs to media assets
Jul 9, 2018 – SMPTE has announced published standards for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content. The standards specify use of Kantar Media's audio watermarking technology, an open solution available for licensing.
News categories: SMPTE, Kantar Media, Coalition for Innovative Media Measurement, Jane Clarke, Advertising, Big Data, Content Distribution, Content Identification, Digital TV, USA, Worldwide

Kantar Media publishes annual DIMENSION report
May 1, 2018 – Kantar Media has published its annual DIMENSION report. The study reveals that while consumer attitudes towards advertising have stayed consistent, there remains an opportunity for marketers to improve creativity and holistic cross-platform measurement.
News categories: Kantar Media, Richard Poustie, Advertising, Ireland, Market Research, Mobile, UK

Kantar Media and TechEdge create audience analytics software unit
Oct 2, 2017 – Kantar Media and TechEdge have announced the creation of a dedicated audience analytics software unit. The team will enhance Kantar Media’s software portfolio and cements the organisation’s audience software analytics offering to bring new innovations to market.
News categories: Kantar Media, TechEdge, Andy Brown, Andreas Velter, Advertising, Big Data, Digital TV, Worldwide

Kantar Media adds programmatic ad data to its media intelligence
Jul 13, 2017 – Kantar Media has announced the expansion of its cross-platform ad intelligence capabilities with the availability of programmatic advertising data. The data includes digital ads monitored on display, mobile and online video platforms.
News categories: Kantar Media, Manish Bhatia, Advertising, Big Data, Digital TV, Market Research, Mobile, USA