Digital TV News: Magnite

LG Ad Solutions renews global partnership with Magnite
Dec 10, 2024 – Magnite (NASDAQ: MGNI) and LG Ad Solutions have renewed their global relationship, spanning North America, APAC, and EMEA. The partnership achieved substantial growth over the past two years.
News categories: Magnite, LG Ad Solutions, Mike Laband, Kelly McMahon, Advertising, Digital TV, Smart TV, TV OS, Worldwide

OSNtv introduces addressable TV in MENA region powered by Synamedia
Dec 10, 2024 – Synamedia and OSN Group have announced the launch of a CTV proposition for targeted advertising on linear broadcast channels, powered by Synamedia's Iris addressable TV platform.
News categories: Synamedia, OSN Group, Guy Southam, Hamid Davari, Advertising, Digital TV, Egypt, Satellite, Saudi Arabia, Set Top Box, UAE

WeTV partners with Magnite on video inventory monetisation
Dec 3, 2024 – WeTV is to use the BidLink solution within Magnite's (Nasdaq: MGNI) ad server to scale programmatically, while the Magnite Streaming and DV+ SSPs will help WeTV monetize its inventory.
News categories: Magnite, WeTV, Gavin Buxton, Mary Yeo, Advertising, Asia, Digital TV, Streaming

TCL selects Magnite's ad server and SSP
Nov 12, 2024 – Magnite (NASDAQ: MGNI) has announced that TCL will use Magnite's ad server to enhance the viewer experience and Magnite's streaming platform to capture the value of its premium inventory.
News categories: Magnite, TCL, Ryan Kenney, Jeremy Straight, Advertising, Digital TV, Smart TV, Streaming, USA

Disney and Magnite announce two-year deal renewal
Oct 23, 2024 – Magnite (NASDAQ: MGNI), and Disney have announced a two-year deal extension. Disney uses Magnite's technology to monetize its ad-supported inventory across the company’s entire portfolio.
News categories: Magnite, Disney, Sean Buckley, Jamie Power, Advertising, Digital TV, Latin America, USA

Gracenote teams with major CTV players on contextual ad targeting
Jul 24, 2024 – Gracenote has announced that new contextual categories powered by its metadata are available for Q4 campaigns via publishers including Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo.
News categories: Gracenote, Peer39, Magnite, Trent Wheeler, Mario Diez, Kristen Williams, Advertising, Big Data, Digital TV, Streaming, USA

Magnite chosen as technology partner for TELUS connected TV offering
Jul 9, 2024 – Magnite (NASDAQ: MGNI) has announced that TELUS (TSX: T) (NYSE: TU) has selected Magnite's SpringServe ad server and Magnite Streaming SSP as its preferred ad technology solutions in Canada.
News categories: Magnite, TELUS, Damien Véran, Amit Nag, Advertising, Canada, Digital TV, Streaming

Pixalate releases Latin America CTV SSP market share rankings
Jun 26, 2024 – Pixalate has released its Q1 2024 CTV SSP Market Share Report for Latin America, revealing the ranking of SSPs for open programmatic ads sold on Roku, Amazon Fire TV, Samsung Smart TV and Apple TV Store apps.
News categories: Pixalate, Advertising, Digital TV, Latin America, Market Research, Streaming

Pixalate releases North America CTV SSP market share rankings
Jun 26, 2024 – Pixalate has released its Q1 2024 CTV SSP Market Share Report for North America, revealing the ranking of SSPs for open programmatic ads sold on Roku, Amazon Fire TV, Samsung Smart TV and Apple TV Store apps.
News categories: Pixalate, Advertising, Digital TV, Market Research, North America, Streaming