Digital TV News: Philo

LiveRamp launches enhanced TV platform
Oct 12, 2021 – LiveRamp (NYSE: RAMP) has added streaming inventory forecasting and data collaboration to its TV platform enabling media sellers and advertisers to collaborate, activate, and quantify media campaigns across all TV inventory.
News categories: LiveRamp, Jay Prasad, Advertising, Digital TV, USA

Major U.S. pay TV providers lost ~1,230,000 subscribers in 2Q 2021
Aug 17, 2021 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 1,230,000 net video subscribers in 2Q 2021, compared to a pro forma net loss of about 1,505,000 in 2Q 2020.
News categories: Leichtman Research, Bruce Leichtman, Broadband, Cable TV, Digital TV, Satellite, Streaming, Subscribers, USA

Telenet to add unskippable ads to TV recordings
Aug 10, 2021 – Telenet is to introduce a revised model for TV advertising in Belgium. Viewers will have to sit through one minute of unskippable adverts before any recordings they've made of VTM (DPG Media) and PLAY programmes (SBS).
News categories: Telenet, DPG Media, SBS, VRT, John Porter, Kris Vervaet, Jeroen Bronselaer, Frederik Delaplace, Advertising, Belgium, Cable TV, Digital TV, DVR

Telenet implements UI image optimisation with Media Distillery
May 25, 2021 – Media Distillery has announced that Telenet has deployed Media Distillery's technology to enhance the TV browsing and content discovery experience for its 1.8 million cable TV subscribers.
News categories: Media Distillery, Telenet, Roland Sars, Ivor Micallef, Colin Dixon, Belgium, Cable TV, Digital TV, UX

Major U.S. pay TV providers lost 1,895,000 subscribers in 1Q 2021
May 19, 2021 – Leichtman Research Group (LRG) hasfound that the largest pay-TV providers in the U.S. lost about 1,895,000 net video subscribers in 1Q 2021, compared to a pro forma net loss of about 1,955,000 in 1Q 2020.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, Subscribers, USA

U.S. pay TV providers lost over 5 million subscribers in 2020
Mar 4, 2021 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 5,120,000 net video subscribers in 2020, compared to a pro forma net loss of about 4,795,000 in 2019.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

SpotX to monetize OTT inventory for Crackle Plus
Mar 2, 2021 – SpotX has announced a partnership with Crackle Plus to serve as a primary supply-side platform (SSP) to power the video monetization of Crackle Plus inventory across both existing and new distribution channels.
News categories: SpotX, Crackle, Mike Laband, Darren Olive, Advertising, Apps, Digital TV, Streaming, USA

Magnite to acquire SpotX from RTL
Feb 5, 2021 – Magnite (Nasdaq: MGNI) has agreed to acquire SpotX from RTL Group for $1.17 billion. Together, the companies will create the largest independent CTV and video advertising platform in the programmatic marketplace.
News categories: Magnite, SpotX, RTL Group, Michael Barrett, Mike Shehan, Thomas Rabe, Advertising, Digital TV, MandA, Worldwide

Subscribers at major U.S. pay TV providers down 120,000 in 3Q 2020
Nov 17, 2020 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 120,000 net video subscribers in 3Q 2020, compared to a pro forma net loss of about 945,000 in 3Q 2019.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA