Digital TV News: Sixty

7 in 10 U.S. CTV users prefer streaming FAST content
Apr 4, 2024 – According to a study from LG Ad Solutions, sixty nine percent of U.S. CTV users prefer streaming free, ad supported streaming TV content instead of a paid subscription without ads.
News categories: LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Market Research, Streaming, USA

Tubi releases 2024 streaming insights report
Mar 12, 2024 – Tubi (NASDAQ: FOXA, FOX) has released findings from 'The Stream 2024: Streaming Insights for Marketers'. The report provides a deep dive into the behaviors and preferences of streamers in the US.
News categories: Tubi, Cynthia Clevenger, Digital TV, Market Research, Streaming, USA

Vestel launches 97XX 4K UHD set-top box series
Sep 16, 2022 – Vestel has announced the launch of its 97XX series of 4K UHD set-top boxes. The series was created to deliver a home entertainment experience from within an ultra-compact, minimalist design.
News categories: Vestel, Barış Altınkaya, Digital TV, Europe, HbbTV, Semiconductor, Set Top Box

61% of U.S. livestreaming viewers watch sports
May 9, 2022 – Parks Associates research has found that 43% of U.S. internet households have livestreamed online content in the past three months, with sporting events by far the most popular type of content at 61% of livestreaming users.
News categories: Parks Associates, Paul Erickson, Digital TV, Market Research, Streaming, USA

Connected TV continues to drive U.S. digital video ad growth
May 4, 2021 – According to IAB's 'Video Ad Spend 2020 and Outlook for 2021' report, digital video advertising growth continues. Connected TV (CTV) continues to outpace other formats and shows no signs of slowing down.
News categories: IAB, Eric John, Advertising, Digital TV, Market Research, NewFronts, Streaming, USA

76% of US broadband households had OTT subscription in Q1 2020
Jun 8, 2020 – Research from Parks Associates finds that 76% of US broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41%. 62% subscribed to a traditional pay-TV service.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, Streaming, USA

Telaria and Hulu reveal synergy between Connected TV and DTC brands
Apr 11, 2019 – Telaria (NYSE:TLRA), with Hulu, has published research demonstrating how Connected TV (CTV) is a key channel for Direct-to-Consumer brands (DTC) to increase reach and drive brand awareness among direct-to-consumer shoppers.
News categories: Telaria, Hulu, Jennifer Catto, Advertising, Digital TV, Market Research, Streaming, USA

Brightcove commissions study of pay and OTT TV in Taiwan
Oct 29, 2018 – Brightcove (NASDAQ: BCOV) has announced findings from a study carried out with YouGov and Cleeng. The study highlighted trends in video consumption, preferences towards cable TV and OTT TV services, motivators that drive pay TV and OTT TV adoption, and payment preferences in Taiwan.
News categories: Brightcove, Cleeng, YouGov, Ben Morrell, Digital TV, Market Research, Taiwan

Vimond and Sixty partner to deliver rich online video experiences
Mar 29, 2018 – Sixty has announced that it has partnered with Vimond Media Solutions to provide interactive graphics capability to Vimond’s powerful and highly scalable online video platform. Vimond will integrate Sixty’s interactive TV solution, Ease Live.
News categories: Sixty, Vimond, Kjetil Horneland, Glenn S. Pedersen, Content Distribution, Digital TV, NABShow, Streaming, UX, Worldwide