Digital TV News: The Diffusion Group

Recommendation-driven guides to drive 75% of TV viewing
Feb 8, 2016 – According to The Diffusion Group, US multichannel video programming distributors (MVPDs) will rapidly move to make recommendation-based program guides the centerpiece of their updated TV interfaces.
News categories: The Diffusion Group, Alan Wolk, Digital TV, Market Research, USA

14% of U.S. broadband homes now without traditional pay TV
Oct 28, 2014 – According to The Diffusion Group (TDG), during the next few months, and for the first time in history, the number of U.S. home broadband subscriptions, at over 100 million, will surpass the number of home pay-TV subscriptions.
News categories: The Diffusion Group, Michael Greeson, Cable TV, Digital TV, IPTV, Market Research, OTT, Satellite, USA

Netflix streaming volume up 350% in 10 quarters
Sep 25, 2014 – According to The Diffusion Group (TDG), Netflix streaming has increased 350 percent during the last 10 quarters, growing from two billion hours in Q4-11 to seven billion hours as of Q2-14.
News categories: The Diffusion Group, Netflix, Bill Niemeyer, Digital TV, Market Research, OTT, USA, Worldwide

Total TV/video revenues to remain flat through 2020
Jun 25, 2014 – According to a new report from TDG, total TV and video revenue over the next five years will be much like the previous five years in terms of inflation-adjusted dollars, running primarily flat.
News categories: The Diffusion Group, Bill Niemeyer, Digital TV, Market Research, USA

Tablet users prefer OTT service apps to TV apps
Jun 12, 2014 – According to TDG, despite the widening availability of ‘TV Everywhere’ services, tablet owners are significantly more likely to use OTT service apps such as Netflix than those offered by both TV networks and operators.
News categories: The Diffusion Group, Michael Greeson, Apps, Cable TV, Digital TV, Market Research, OTT, TV Everywhere, USA

16% of U.S. broadband-enabled pay-TV households use mobile device to control the TV
May 15, 2014 – According to new data from The Diffusion Group (TDG), 16% of U.S. adult broadband users utilize a smart phone or tablet to control their television.
News categories: The Diffusion Group, Michael Greeson, Market Research, Smart TV, USA

Demand for iSTBs strong, especially among millennials
Mar 25, 2014 – According to new research from The Diffusion Group, 14% of broadband households currently use an Internet set-top box such as Roku or Apple TV to access over-the-top (OTT) video content on their television.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, Set Top Box, USA

Net-connected TV penetration tops 60% of US internet households
Feb 14, 2014 – According to new data from The Diffusion Group (TDG), more than 60% of US broadband households have at least one television connected to the Internet such that it can receive entertainment services like Netflix and Pandora.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Gaming, Market Research, Mobile, OTT, Set Top Box, USA

Traditional pay TV uptake remains resilient in US
Jan 15, 2014 – According to data released by The Diffusion Group, nearly nine in ten adult broadband users in the US subscribe to an incumbent pay-TV service such as cable, satellite, or telco-TV.
News categories: The Diffusion Group, Michael Greeson, Cable TV, Digital TV, IPTV, Market Research, Satellite, USA