Digital TV News: ADTH

Synaptics selects Allegro DVT VVC compliance streams
Jun 28, 2022 – Allegro DVT has announced that Synaptics has selected Allegro DVT's VVC test streams to ensure full compliance of Synaptics’ products with the new emerging VVC video compression standard.
News categories: Allegro DVT, Synaptics, Nathalie Brault, Craig Stein, Digital TV, Semiconductor, Silicon IP, Worldwide

Frost & Sullivan names Samba TV #1 in TV viewership data capability
Jun 23, 2022 – Frost & Sullivan has released findings of an analysis assessing the capabilities of eight leading television data providers. The '2022 Frost Radar on Television Viewership Data Providers' found Samba TV to be the leader in TV data capabilities.
News categories: Samba TV, Frost & Sullivan, Ashwin Navin, Robert Cavin, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide

Liveramp powers targeted addressable marketing on Eurosport
Jun 16, 2022 – Warner Bros. Discovery has partnered with LiveRamp (NYSE: RAMP) to bring clients targeted addressable marketing across Eurosport’s online platforms, using LiveRamp’s Authenticated Traffic Solution (ATS).
News categories: Liveramp, Warner Bros. Discovery, Travis Clinger, Luke Whalley, Advertising, Digital TV, Europe, Streaming

Allegro DVT AV1 decoder IP supports 12-bit pixels and 4:4:4 chroma sub-sampling
Jun 16, 2022 – Allegro DVT has announced that its D310 AV1 Decoder silicon IP now supports 12-bit sample size and 4:4:4 chroma sub-sampling. Emerging applications such as cloud-gaming, automotive and screen mirroring will benefit from these new features to provide superior video quality.
News categories: Allegro DVT, Nouar Hamze, Digital TV, Silicon IP, Worldwide

Innovid launches measurement platform for converged TV
Jun 15, 2022 – Innovid (NYSE: CTV) has announced the launch of a TV measurement platform for converged TV, InnovidXP – the first unified cross-platform solution directly integrated with ad serving data and creative personalization.
News categories: Innovid, Jo Kinsella, Celeste Castle, Advertising, Big Data, Digital TV, USA

Southeast Asia added 2.8 million SVOD subscriptions in Q1 2022
May 31, 2022 – Southeast Asia (SEA) added 2.8 million net new SVOD subscriptions in Q1 2022 to reach an aggregate customer base of 39.5 million total subs, according to analysis published by Media Partners Asia (MPA).
News categories: Media Partners Asia, Vivek Couto, Asia, Digital TV, Market Research, Streaming

Globecast, France Télévisions and Orange trial 4K channel and 5G contribution in La Réunion
May 10, 2022 – Globecast has partnered with France Televisions Overseas, and its Regionale Directorate Réunion La 1ère, to trial a 4K pop-up channel on La Réunion. Globecast and Orange created a trial of 4K contribution over 5G for the event.
News categories: Globecast, France Télévisions, Orange, Samy Nicolas Bouchalat, Philippe Bernard, Eric Grand, Frédéric Ayangma, 5G, Content Distribution, Digital TV, Mascarene Islands

EU funded consortium launches European FAST channels solution
May 11, 2022 – OKAST, with partners SECOM, Kinostar, and VideoElephant, has launched the FAST4EU Consortium. The goal of the Consortium is to accelerate the development of FAST (Free Ad-Supported Streaming TV) in Europe.
News categories: OKAST, SECOM, Kinostar, VideoElephant, Cédric Monnier, Digital TV, EU, Streaming

NBCUniversal launches Peacock Ad Manager with tvScientific
Apr 29, 2022 – NBCUniversal has announced a partnership with tvScientific to launch Peacock Ad Manager, a self-service ad buying platform with full-funnel attribution measurement. Peacock Ad Manager givse advertisers access to the full breadth of NBCUniversal’s streaming portfolio.
News categories: tvScientific, NBCUniversal, Jason Fairchild, Krishan Bhatia, Advertising, Digital TV, Streaming, USA, Worldwide