Digital TV News: AOL
Target programs ads on NBCUniversal through 4C
Sep 26, 2017 – NBCUniversal has announced that the company will make national television inventory available for self-serve programmatic buying for launch partner Target. This effort is powered by data science and media technology company 4C.
News categories:
4C Insights, NBCUniversal, Target, Lance Neuhauser, Mike Rosen, Kristi Argyilan, Advertising, Big Data, Digital TV, USA
TV industry primed for huge disruption as consumers shift to online video
Sep 12, 2017 – CCS Insight believes that audiences sitting down to an evening of scheduled programmes will become an outdated concept. The shift in consumers' preference to watch programmes when and where they like will lead to heavily blurred distinctions between live, recorded, on-demand and online content.
News categories:
CCS Insight, Paolo Pescatore, Digital TV, IBC2023, Market Research, Worldwide
AWS chosen by Hulu as its cloud provider
Aug 14, 2017 – Amazon Web Services (AWS) [NASDAQ: AMZN] has announced that Hulu has selected AWS as its cloud provider for the launch of its OTT live TV service. Hulu turned to AWS for a scalable, agile, and cost effective infrastructure.
News categories:
Amazon Web Services, Hulu, Mike Clayville, Rafael Soltanovich, Content Distribution, Digital TV, Streaming, USA
Sling TV ad slots now available programmatically through SpotX
May 16, 2017 – Advertisers seeking targeted consumer segments across premium over-the-top (OTT) video can now bid in real time on anonymous targeted impressions on Sling TV using one of the newly introduced top addressable data segments.
News categories:
Sling TV, SpotX, Adam Lowy, Ben Abbatiello, Advertising, Big Data, Digital TV, Streaming, USA
DataXu offers self-service OTT TV ad placement platform
May 10, 2017 – DataXu has announced the first self-serve TV buying platform that enables brands and agencies of all sizes to connect the dots between digital and TV, reaching custom audiences and accessing insights covering the full gamut of addressable devices.
News categories:
DataXu, Tore Tellefsen, Advertising, Big Data, Digital TV, USA
Deutsche Telekom and Huawei show Entertain TV 2.0 at MWC17
Mar 17, 2017 – At the Mobile World Congress 2017 in Barcelona, Deutsche Telekom and Huawei jointly presented Entertain TV 2.0, the next generation of video service. Entertain TV 2.0 was launched by Deutsche Telekom in May 2016 in Germany.
News categories:
Huawei, Deutsche Telekom, Xiaolong Song, Content Distribution, Digital TV, Germany, IPTV, MWC24
TV4 Entertainment and Vimeo announce strategic partnership
Nov 11, 2016 – TV4 Entertainment and Vimeo have announced a partnership in which Vimeo will power over 20 of TV4 Entertainment’s direct-to-consumer subscription video on demand (SVOD) channels.
News categories:
Vimeo, TV4 Entertainment, Jamie Wilkinson, Jon Cody, Content Distribution, Digital TV, Streaming, Worldwide
ΟΤΕ TV PLUS video on demand launched in Greece
Sep 30, 2016 – Greek telecommunications provider, OTE, has announced OTE TV PLUS service which offers a library of films and TV series airing on OTE CINEMA channels, as well as OTE HISTORY documentaries and shows.
News categories:
OTE TV, Digital TV, Greece, Satellite
MultiMedia Polska chooses ContentWise personalized TV
Sep 5, 2016 – ContentWise has been selected by Multimedia Polska to personalize its live TV, VoD, catch-up and OTT services. Multimedia Polska will be able to provide enhanced features such as predictive analytics and algorithmic and social recommendations.
News categories:
ContentWise, Multimedia Polska, Paolo Bozzola, Bartłomiej Kasiński, Advertising, Digital TV, Poland, UX
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