Digital TV News: Amazon Prime Video

UK's BARB releases Establishment Survey data for Q1 2022
Jun 22, 2022 – BARB has released data from its Establishment Survey for Q1 2022. In Q1 2022, the number of UK households with access to an SVOD service reached 19.57 million UK homes (68.5% of households), an increase of almost 500k homes since Q4 2021.
News categories: BARB, Digital TV, Market Research, Streaming, UK

Streaming captures nearly 32% of U.S. TV viewing in May
Jun 16, 2022 – In May, in the U.S., streaming viewership accounted for 31.9% of total television consumption, achieving a record-high share for the third consecutive month according to The Gauge, the monthly total TV viewing snapshot from Nielsen (NYSE: NLSN).
News categories: Nielsen, Digital TV, Market Research, USA

Oregan upcycles Megacable STBs with Netflix and Amazon Prime Video services
Jun 14, 2022 – Oregan Networks has announced that the latest release of Zenterio OS at Megacable enables significant UX performance gains, as well as enabling access to premium content apps such as Netflix and Amazon Prime Video on the STB installed base.
News categories: Oregan Networks, Megacable, Mark Perry, Gerardo Seifert, Apps, Cable TV, Digital TV, Mexico, Set Top Box, UX

Americans adopting ad-supported streaming at faster rate than subscription-based services
Jun 14, 2022 – Comscore (Nasdaq: SCOR) has announced that AVOD services are seeing adoption at a faster rate than SVOD services, with a 29% increase in U.S. households streaming AVODs in 2022 compared to 2020 vs a 21% increase during the same period for SVODs.
News categories: Comscore, James Muldrow, Digital TV, Market Research, Streaming, USA

Another record month for U.S. streaming in April
May 19, 2022 – The Gauge, the monthly TV viewing snapshot from Nielsen (NYSE: NLSN), has revealed that U.S. streaming reached another record high in April, capturing 30.4% of total TV viewing and surpassing its previous record of 29.7% set in March 2022.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Samba TV releases State of Viewership Report for Q1 2022
May 10, 2022 – Samba TV has announced the release of its State of Viewership Report for Q1 2022, showing a complex viewership landscape marked by a saturated linear TV ad market, increased cord-shaving, and a high likelihood for streaming subscriber churn.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, USA

Amazon Prime Video penetration at 45% in the U.S.
Apr 7, 2022 – Research from Parks Associates reveals that as of Q3 2021, Amazon Prime Video’s subscriber penetration rate is at 45% of U.S. internet households. In the first quarter of 2021, 77.3 million U.S. households were members of Amazon Prime.
News categories: Parks Associates, Eric Sorensen, Digital TV, Market Research, Streaming, USA

32 million U.S. households are OTT video 'service hoppers'
Mar 31, 2022 – Parks Associates reseaarch has found that 36% of OTT subscribers, roughly 32 million U.S. households, are 'service hoppers', OTT subscribers who switched between services and resubscribed multiple times in the previous twelve months.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Streaming, USA

Starhub adds Curiosity Stream to StarHub TV+
Mar 22, 2022 – StarHub has announced that it is the first entertainment service provider in Southeast Asia to offer its customers access to Curiosity’s streaming service, Curiosity Stream. Curiosity Stream app is the tenth OTT service on StarHub TV+.
News categories: Starhub, Curiosity Stream, Andrew Tan, Bakori Davis, Apps, Cable TV, Digital TV, Set Top Box, Singapore, Streaming