Digital TV News: EMX
Pixalate releases Q3 2022 SSP market share rankings
Dec 7, 2022 – Pixalate has released its Q3 2022 Seller Trust Indexes, providing programmatic advertising quality ratings. Pixalate also provides rankings for each seller's estimated market share.
News categories:
Pixalate, Advertising, Asia, Digital TV, Europe, Latin America, Market Research, Mobile, North America, Streaming
ENGINE Media Exchange launches CTV solutions in Europe
Mar 7, 2022 – ENGINE Media Exchange (EMX) has announced its entry into the European CTV market. Building off its success in the US, EMX's CTV solutions enable publishers to better monetize their inventory and advertisers to reach their target audience at scale.
News categories:
ENGINE Media Exchange, Michael Zacharski, Amaia del Olmo, Advertising, Digital TV, Europe, Streaming
ENGINE launches cookieless data solutions for CTV and omnichannel media
Feb 24, 2021 – ENGINE has announced ENGINE Device Graph+, expanding its cookieless offering with a suite of CTV and omnichannel media solutions, allowing for integrated planning and buying across CTV, mobile, display and video environments.
News categories:
ENGINE Media Exchange, Michael Zacharski, Big Data, Smart TV, Streaming, USA
EMX onboards Inscape data for CTV 'Incremental Reach Measurement'
Aug 25, 2020 – EMX has added a Connected TV 'Incremental Reach Measurement' product. The product integrates TV viewing data from Inscape with its own campaign delivery data in a data warehousing, reporting, and analytics solution.
News categories:
Engine Media Exchange, Inscape, Michael Zacharski, Greg Hampton, Advertising, Big Data, Streaming, Worldwide
Viamedia, EMX & partners trial programmatic ad insertion on live cable TV
Dec 18, 2019 – EMX and Viamedia have announced the successful trial of Viamedia's QTT cloud-based TV advertising product. QTT uses digital standards to programmatically request and receive ads from an exchange to enable live linear cable TV ad insertion using existing infrastructure.
News categories:
Viamedia, EMX, ENGINE Group, WOW!, CTV Media, Mark Lieberman, Michael Zacharski, Kyle Kreuger, Misty Jensen, Kathy Dixon, Advertising, Cable TV, Content Distribution, Digital TV, USA
Cable Color expands with Transmode in Honduras
May 12, 2015 – Transmode has announced that, through its partnership with NEC, it has delivered a new high-capacity network to Cable Color in Honduras. The new packet-optical network has been deployed to meet rapidly expanding capacity demands.
News categories:
Transmode, NEC, Cable Color, Björn Andersson, Cable TV, Content Distribution, Honduras
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