Digital TV News: First Media
LG Ads introduces suite of Guaranteed Outcome-based media offerings
Jan 26, 2022 – LG Ads Solutions has introduced a suite of guaranteed outcome-based media offerings, through which advertisers only pay for connected TV (CTV) ads when they meet specified performance goals, independently validated using third-party data.
News categories:
LG Ads, Raghu Kodige, Huw Griffiths, Keith Camoosa, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA, Worldwide
NBCUniversal names iSpot.tv as first cross-platform Video Certified Measurement Partner
Jan 13, 2022 – NBCUniversal has announced a deal with iSpot.tv that will make the real-time measurement company one of its preferred partners for quantifying and unifying cross-screen media consumption, reach and impressions across its One Platform.
News categories:
iSpot.tv, NBCUniversal, Publicis, Sean Muller, Kelly Abcarian, Krishan Bhatia, John Muszynski, Advertising, Big Data, Digital TV, USA
NBCUniversal adopts Ad-ID for its One Platform
Jul 22, 2021 – NBCUniversal has announced Ad-ID as its standard for advertisers on its One Platform. From quality control to frequency capping, Ad-ID simplifies and streamlines the ad delivery process while improving the consumer experience.
News categories:
NBCUniversal, Ad-ID, Krishan Bhatia, Bob Liodice, Marla Kaplowitz, Advertising, Big Data, Digital TV, USA, Worldwide
Telenet implements UI image optimisation with Media Distillery
May 25, 2021 – Media Distillery has announced that Telenet has deployed Media Distillery's technology to enhance the TV browsing and content discovery experience for its 1.8 million cable TV subscribers.
News categories:
Media Distillery, Telenet, Roland Sars, Ivor Micallef, Colin Dixon, Belgium, Cable TV, Digital TV, UX
First Media launches Android TV STB with Widevine CAS in Indonesia
Oct 29, 2020 – Amlogic and TVSTORM have announced that First Media's new 4K set-top box (STB), powered by Amlogic's S905X2 SoC and TVSTORM's Widevine CAS based head-end, is the world's first Android TV STB secured by Google Widevine CAS.
News categories:
TVSTORM, Amlogic, PT Link Net, Widevine, Hoyeon Jang, James Xie, Edward Sanusi, Brian Baker, Android TV, Cable TV, Conditional Access, Digital TV, Indonesia, Semiconductor, Set Top Box
BT to protect broadcasters using BISS-CA encryption from ATEME
Jan 9, 2020 – BT is stepping up its efforts to combat the illegal piracy of premium content through a partnership with ATEME. The company is using the ATEME’s encryption techniques to protect satellite uplinked content to help reduce the number of illegal streams.
News categories:
ATEME, BT, Julien Mandel, Dominik Wrona, Conditional Access, Content Distribution, Digital TV, Satellite, Worldwide
FreeWheel and A+E Networks pilot unified ad decisioning engine
Apr 17, 2019 – FreeWheel (Nasdaq: CMCSA) has announced a partnership with A+E Networks to pilot a unified ad decisioning engine that will allow buyers and sellers to transact, across both direct sold and programmatic, marketplace-generated advertising demand.
News categories:
FreeWheel, A+E Networks, Dave Clark, Jason DeMarco, Advertising, Digital TV, USA
SpotX and clypd to integrate for linear TV and OTT
Apr 11, 2019 – SpotX and clypd have announced a plan to integrate their platforms. The collaboration allows for the unification of audience segment definitions across disparate channels, forecasting audience viewership, transactions, and reporting across linear TV and OTT.
News categories:
SpotX, clypd, MRI-Simmons, Matt McLeggon, Jason Burke, Joshua Pisano, Advertising, Big Data, Digital TV, USA, Worldwide
MediaKind launches MediaFirst Client for legacy Mediaroom STBs
Sep 6, 2018 – MediaKind has announced that it is launching MediaFirst Client for Mediaroom, a solution that enables existing Mediaroom operators to upgrade to the MediaFirst TV Platform. Mediaroom has more than 40 million STBs deployed worldwide.
News categories:
MediaKind, Gowton Achaibar, Digital TV, IPTV, Middleware, Set Top Box, Worldwide
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