Digital TV News: Hisense

Tubi expands relationship with Nielsen
Apr 29, 2022 – Tubi has announced that it's working on an expansion of its current integration with Nielsen that will allow for enhanced and comprehensive measurement through Nielsen’s Digital Ad Ratings (DAR) product.
News categories: Tubi, Nielsen, Mark Rotblat, Ameneh Atai, Advertising, Big Data, Digital TV, Streaming, USA

Pearl TV and MediaTek launch 'FastTrack to NEXTGEN TV' reference platform
Apr 19, 2022 – Pearl TV and MediaTek have launched 'FastTrack to NEXTGEN TV,' a program that accelerates and streamlines the path for adoption of NEXTGEN TV technology by consumer electronic makers producing smart TVs and related devices.
News categories: MediaTek, Pearl TV, Alfred Chan, Anne Schelle, ATSC 3, Digital TV, Middleware, NABShow, Semiconductor, Smart TV, USA

VIDAA and SeaChange partner on ad insertion for VIDAA tv
Apr 4, 2022 – VIDAA USA and SeaChange International (NASDAQ: SEAC) have partnered to jointly develop a streaming and ad insertion solution to accelerate the expansion of free ad-supported content on VIDAA tv globally.
News categories: SeaChange, VIDAA, Chris Klimmer, Guy Edri, Advertising, Content Distribution, Digital TV, Smart TV, Streaming, Worldwide

NEXTGEN TV showing increasing consumer interest and purchase intent
Mar 30, 2022 – According to research conducted by Magid, NEXTGEN TV advertising, including Dolby commercials from a marketing campaign which debuted on local TV stations across the U.S., is resonating strongly with consumers.
News categories: Pearl TV, Dolby, Magid, Anne Schelle, Mathias Bendull, ATSC 3, Digital TV, Market Research, USA

CNA app available for Vewd-enabled Smart TVs and STBs
Mar 30, 2022 – Vewd has announced that CNA is now available for Vewd-enabled Smart TVs and STBs worldwide. CNA is a 24-hour English-language news TV channel based in Singapore and available in 29 territories across Asia, the Middle East, and Australia.
News categories: Vewd, CNA, Amanda Oleson, Woon Chuk Chan, Apps, Asia, Digital TV, Middle-East, Set Top Box, Singapore, Smart TV, Streaming

Tremor International grows TV data reach to 44 million U.S. households
Feb 17, 2022 – Tremor International has announced the increased scale of its data-driven TV Intelligence solution. Its TV Intelligence footprint now reaches 44 million US households, with a dataset sourced from smart TVs and eighteen MVPD providers.
News categories: Tremor International, Jessica La Rosa, Yan Liu, Stuart Schwartzapfel, Advertising, Big Data, Digital TV, USA

Hisense selects NetRange Smart TV portal for VIDAA TVs
Feb 14, 2022 – NetRange has been chosen to provide content for a range of Hisense TVs powered by VIDAA OS. The NetRange Smart TV portal provides a wide variety of apps, including local language content for Europe, LATAM, SE Asia and the CIS markets.
News categories: ACCESS CO, VIDAA, Rajin Persaud, Shinji Hoshino, Apps, Digital TV, Smart TV, Worldwide

Hisense ULED ATSC 3.0 TVs to support Advanced HDR
Feb 3, 2022 – During CES, Hisense announced that it is collaborating with ATSC 3.0 and Advanced HDR by Technicolor for integration into upcoming ULED TVs. Consumers that tune in to Sinclair ATSC 3.0 stations on Hisense TVs will be able to enjoy TV transmitted in HDR.
News categories: Technicolor, Hisense, Sinclair Broadcast, Tony Bozzini, David Gold, Mark Aitken, ATSC 3, Digital TV, Smart TV, USA

VIDAA selects Unruly SSP and ad server to provide inventory access
Jan 13, 2022 – VIDAA has selected Unruly as its Sell-side Platform (SSP) enabling global access to its video and native display media. VIDAA will also integrate Unruly’s ad server to enable greater control over CTV ad delivery.
News categories: Unruly, VIDAA, Kenneth Suh, Guy Edri, Advertising, Big Data, Digital TV, Smart TV, Streaming, Worldwide