Digital TV News: MTM

Ad tiers bring unexpected perception boost to SVOD providers
Sep 18, 2024 – ScreenThink has announced findings from its research on the impact of advertising tiers on SVOD services, revealing that the introduction of ad tiers has had a positive effect on streaming brands.
News categories: MTM, Philippe Epailly, Advertising, Digital TV, Market Research, Streaming, UK

MTM reports on TV and SVOD services in Canada
May 30, 2024 – MTM has released a report exploring TV and SVOD services subscribers in Canada and the reasons why, with all the content available via SVODs, people keep subscribing to a pay TV service.
News categories: Media Technology Monitor, Canada, Digital TV, Market Research, Streaming, TV Services

CTV and gaming to generate annual digital ad spend of £4bn in the UK by 2026
Feb 7, 2023 – According to IAB UK, an ongoing shift to streaming among audiences, new ad-based models, and an increase in ad-supported viewing are set to drive ad spend from £1.17bn in 2021 to £2.31bn in 2026.
News categories: IAB UK, Hannah Bewley, Digital TV, Gaming, Market Research, Streaming, UK

LG Smart TVs to incorporate Intertrust ExpressPlay conditional access
Sep 6, 2022 – LG Electronics (LG) and Intertrust have announced that LG Smart TVs will be Intertrust ExpressPlay XCA-enabled. LG’s XCA enabled TVs will support operators in Germany starting in 2023.
News categories: ExpressPlay, HD+, LG Electronics, Manas Matti, Alexander Sacher, Conditional Access, Digital TV, Germany, IBCShow, Smart TV

Virgin Media O2 launches broadband streaming box
Apr 26, 2022 – Virgin Media O2 has unveiled Stream from Virgin Media, a way for its customers to bring together their favourite TV channels, video apps and streaming subscriptions all in one place via a small box powered entirely by the company's broadband.
News categories: Virgin Media, David Bouchier, Digital TV, IPTV, Set Top Box, UK

Roku launches OneView ad platform for Canada
Sep 23, 2021 – Roku (Nasdaq: ROKU) has expanded its Canadian TV advertising offering with the introduction of the OneView advertising platform. OneView enables ad campaigns across TV streaming, desktop, and mobile.
News categories: Roku, Matterkind, Christina Summers, Erin Rahn, Advertising, Canada, Digital TV, Streaming

Research suggests CTV ads more effective than linear
Apr 14, 2021 – Research from Tremor Video and Unruly, carried out with MTM Global, shows that nearly three-quarters (72%) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV.
News categories: Tremor Video, MTM Global, Justin Chadwick, Shana Kohen, Advertising, Digital TV, Market Research, Streaming, USA

UK media buyers think CTV more effective than linear TV
Mar 25, 2021 – According to research released by Unruly, more than two-thirds (67%) of UK digital advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV.
News categories: Unruly, MTM, Alex Khan, Rebecca Waring, Advertising, Digital TV, Market Research, Streaming, UK

Sinclair acquires two TV stations in Washington, DC
Oct 15, 2020 – Sinclair Broadcast (Nasdaq: SBGI) has acquired two TV stations in Washington, DC. In addition to traditional broadcast programming, the company plans to demonstrate datacasting using ATSC 3.0.
News categories: Sinclair Broadcast, Chris Ripley, ATSC 3, Broadband, Content Distribution, Digital TV, USA