Digital TV News: Magnite

Magnite to power programmatic on Sky Sport Now in New Zealand
Jan 28, 2025 – Magnite (NASDAQ: MGNI) is working with Sky New Zealand to power programmatic advertising on Sky’s premium live and on-demand sports streaming platform, Sky Sport Now.
News categories: Magnite, Sky New Zealand, Yael Milbank, Lauren Quaintance, Advertising, Digital TV, New Zealand, Streaming

Magnite to power programmatic on Samsung TV Plus in Southeast Asia
Jan 15, 2025 – Magnite (Nasdaq: MGNI) has strengthened its partnership with Samsung Ads to power programmatic advertising on Samsung TV Plus inventory in Singapore, the Philippines and Thailand for the first time.
News categories: Magnite, Samsung, Gavin Buxton, Alex Spurzem, Advertising, Digital TV, Philippines, Singapore, Streaming, Thailand

FIFA+ selects Magnite for global programmatic expansion
Jan 14, 2025 – Magnite (NASDAQ: MGNI) has announced its selection as FIFA+'s global programmatic provider. Magnite will power video and display advertising on FIFA+ across North America, EMEA, LATAM, and APAC.
News categories: Magnite, FIFA+, Sam Wilson, Advertising, Digital TV, Streaming, Worldwide

DIRECTV offers programmatic access to linear satellite inventory
Jan 8, 2025 – DIRECTV Advertising has announced the programmatic enablement of its linear satellite inventory, providing advertisers with access to audiences across satellite and streaming.
News categories: DIRECTV Advertising, Amy Leifer, Tyler Kelly, Sean Buckley, Advertising, Digital TV, Satellite, USA

LG Ad Solutions renews global partnership with Magnite
Dec 10, 2024 – Magnite (NASDAQ: MGNI) and LG Ad Solutions have renewed their global relationship, spanning North America, APAC, and EMEA. The partnership achieved substantial growth over the past two years.
News categories: Magnite, LG Ad Solutions, Mike Laband, Kelly McMahon, Advertising, Digital TV, Smart TV, TV OS, Worldwide

OSNtv introduces addressable TV in MENA region powered by Synamedia
Dec 10, 2024 – Synamedia and OSN Group have announced the launch of a CTV proposition for targeted advertising on linear broadcast channels, powered by Synamedia's Iris addressable TV platform.
News categories: Synamedia, OSN Group, Guy Southam, Hamid Davari, Advertising, Digital TV, Egypt, Satellite, Saudi Arabia, Set Top Box, UAE

WeTV partners with Magnite on video inventory monetisation
Dec 3, 2024 – WeTV is to use the BidLink solution within Magnite's (Nasdaq: MGNI) ad server to scale programmatically, while the Magnite Streaming and DV+ SSPs will help WeTV monetize its inventory.
News categories: Magnite, WeTV, Gavin Buxton, Mary Yeo, Advertising, Asia, Digital TV, Streaming

TCL selects Magnite's ad server and SSP
Nov 12, 2024 – Magnite (NASDAQ: MGNI) has announced that TCL will use Magnite's ad server to enhance the viewer experience and Magnite's streaming platform to capture the value of its premium inventory.
News categories: Magnite, TCL, Ryan Kenney, Jeremy Straight, Advertising, Digital TV, Smart TV, Streaming, USA

Disney and Magnite announce two-year deal renewal
Oct 23, 2024 – Magnite (NASDAQ: MGNI), and Disney have announced a two-year deal extension. Disney uses Magnite's technology to monetize its ad-supported inventory across the company’s entire portfolio.
News categories: Magnite, Disney, Sean Buckley, Jamie Power, Advertising, Digital TV, Latin America, USA