Digital TV News: Magnite

Gracenote teams with major CTV players on contextual ad targeting
Jul 24, 2024 – Gracenote has announced that new contextual categories powered by its metadata are available for Q4 campaigns via publishers including Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo.
News categories: Gracenote, Peer39, Magnite, Trent Wheeler, Mario Diez, Kristen Williams, Advertising, Big Data, Digital TV, Streaming, USA

Magnite chosen as technology partner for TELUS connected TV offering
Jul 9, 2024 – Magnite (NASDAQ: MGNI) has announced that TELUS (TSX: T) (NYSE: TU) has selected Magnite's SpringServe ad server and Magnite Streaming SSP as its preferred ad technology solutions in Canada.
News categories: Magnite, TELUS, Damien Véran, Amit Nag, Advertising, Canada, Digital TV, Streaming

Pixalate releases Latin America CTV SSP market share rankings
Jun 26, 2024 – Pixalate has released its Q1 2024 CTV SSP Market Share Report for Latin America, revealing the ranking of SSPs for open programmatic ads sold on Roku, Amazon Fire TV, Samsung Smart TV and Apple TV Store apps.
News categories: Pixalate, Advertising, Digital TV, Latin America, Market Research, Streaming

Pixalate releases North America CTV SSP market share rankings
Jun 26, 2024 – Pixalate has released its Q1 2024 CTV SSP Market Share Report for North America, revealing the ranking of SSPs for open programmatic ads sold on Roku, Amazon Fire TV, Samsung Smart TV and Apple TV Store apps.
News categories: Pixalate, Advertising, Digital TV, Market Research, North America, Streaming

Pixalate releases EMEA CTV SSP market share rankings
Jun 25, 2024 – Pixalate has released its Q1 2024 CTV SSP Market Share Report for the EMEA region, revealing the ranking of SSPs for open programmatic ads sold on Roku, Amazon Fire TV, Samsung Smart TV and Apple TV Store apps.
News categories: Pixalate, Advertising, Digital TV, Europe, Market Research, Middle-East, Streaming

Magnite and Charter extend ad partnership to Spectrum TV App
Jun 18, 2024 – Magnite (NASDAQ:MGNI) and Spectrum Reach have expanded their partnership to include the use of Magnite's programmatic advertising technology on the Spectrum TV App.
News categories: Magnite, Spectrum Reach, Matt McLeggon, Dan Callahan, Advertising, Apps, Digital TV, Streaming, USA

Initiative launched to accelerate programmatic TV in Europe
Jun 17, 2024 – A consortium of industry players, with The Project X Initiative (PXI), has launched the European Programmatic TV Initiative (EPTVI) to support the development of programmatic advertising in Europe.
News categories: Equativ, PubMatic, Magnite, Cadent, Adform, Teiffyon Parry, Hitesh Bhatt, Julie Selman, Marcy Pentoney, Stefan Sommer, Advertising, Digital TV, Europe

Xperi debuts TiVo One cross-screen ad platform
May 21, 2024 – TiVo (NYSE:XPER) has added to the capabilities of the Xperi media platform with the launch of the TiVo One ad platform, combining ad inventory across multiple end-points in the home and the car.
News categories: Xperi, Jon Kirchner, Mike Laband, Advertising, Digital TV, In-Car, IPTV, Smart TV, TV OS, USA, Worldwide

Netflix to launch in-house ad technology platform
May 15, 2024 – At Netflix's 2024 Upfront presentation, Amy Reinhard, Netflix's President of Advertising, announced that the company will launch an in-house advertising technology platform by the end of 2025.
News categories: Netflix, Amy Reinhar, Advertising, Digital TV, Streaming, USA, Worldwide