Digital TV News: NBCUniversal

8-10% of streaming ad impressions play when the TV is shut off
Jun 13, 2022 – GroupM has partnered with media companies in the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a study with iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10% of streaming impressions play when the TV is shut off.
News categories: GroupM, iSpot.tv, Kirk McDonald, Sean Muller, Advertising, Digital TV, Market Research, Streaming, USA

Crackle Plus expands CTV ad inventory with Amagi
Jun 7, 2022 – Amagi has announced a Connected TV ad inventory agreement with Crackle Plus (NASDAQ: CSSE). Amagi's ADS PLUS first-party ad platform supports over 700 content brands on 2,000+ channels, delivering over 50 billion ad impressions.
News categories: Amagi, Crackle, James M. Smith, Philippe Guelton, Advertising, Digital TV, Streaming, Worldwide

Banijay Rights collaborates with Amagi to go FAST
May 25, 2022 – Amagi has announced a partnership with Banijay Rights, the global distribution arm of world-leading independent TV producer Banijay, to drive its Free Ad-supported Streaming TV (FAST) strategy worldwide.
News categories: Amagi, Banijay Rights, Srinivasan KA, Shaun Keeble, Content Distribution, Digital TV, Streaming, Worldwide

Conviva announces streaming audience measurement standard
May 16, 2022 – Conviva is to unveil a streaming audience measurement standard to be released for general availability at CES 2023. The expansion is in partnership with premium streaming providers using Conviva’s real-time cloud sessionization technology.
News categories: Conviva, Keith Zubchevich, Advertising, Big Data, CES2023, Digital TV, Streaming, Worldwide

European VOD Coalition officially inaugurated
May 10, 2022 – The European VOD Coalition has been launched to give a voice to the European audiovisual streaming sector. It will engage with policy makers and regulators on behalf of companies who invest in and distribute audiovisual content in Europe.
News categories: European VOD Coalition, Julia Maxwell, Digital TV, Europe, Regulation, Streaming

Comcast cable video subscribers down 512,000 in 1Q 2022
Apr 28, 2022 – Comcast (NASDAQ: CMCSA) has reported results for the quarter ended March 31, 2022. In the quarter, cable video customer net losses were 512,000 and at Sky, Total Customer Relationships decreased by 106,000.
News categories: Comcast, Cable TV, Digital TV, Europe, Results, Satellite, Streaming, Subscribers, USA, Worldwide

NBCUniversal launches Peacock Ad Manager with tvScientific
Apr 29, 2022 – NBCUniversal has announced a partnership with tvScientific to launch Peacock Ad Manager, a self-service ad buying platform with full-funnel attribution measurement. Peacock Ad Manager givse advertisers access to the full breadth of NBCUniversal’s streaming portfolio.
News categories: tvScientific, NBCUniversal, Jason Fairchild, Krishan Bhatia, Advertising, Digital TV, Streaming, USA, Worldwide

Goldman Sachs to put $325 million into iSpot.tv
Apr 27, 2022 – iSpot.tv has signed an agreement with funds managed by Goldman Sachs Asset Management for a $325 million investment. iSpot, which has raised $58 million since being founded in April 2012, now generates over $100 million in annual recurring revenues.
News categories: iSpot.tv, Goldman Sachs, Sean Muller, Leonard Seevers, Joon Park, Advertising, Digital TV, USA, Venture Capital

Cox Media Group expands digital streaming with Amagi
Apr 22, 2022 – Amagi has announced that Cox Media Group (CMG) has chosen Amagi to power its streaming across connected TV, mobile, web, and distribution as CMG launches a major expansion of its free digital streaming strategy.
News categories: Amagi, Cox Media Group, Srinivasan KA, Marian Pittman, Mark Beck, Advertising, Content Distribution, Digital TV, Streaming, USA