Digital TV News: NBCUniversal

Sky added to NBCUniversal's One Platform
May 11, 2020 – NBCUniversal and Sky have announced that advertising and partnership opportunities across both leading media companies, from Sky's global IP to international news, will now be available for purchase through NBCUniversal's One Platform.
News categories: NBCUniversal, Sky, Linda Yaccarino, Patrick Béhar, Advertising, Big Data, Digital TV, Worldwide

Peacock to be available on Xbox One at launch
May 7, 2020 – Peacock, NBCUniversal's new streaming service, has announced that it will be available on Microsoft's Xbox One family of devices, including Xbox One S and Xbox One X, when it launches in the U.S. on July 15, 2020.
News categories: Peacock, NBCUniversal, Xbox, Maggie McLean Suniewick, Matt Bond, www.nbcuniversal.com/, Apps, Digital TV, Games Console, OTT, USA

Comcast enables Peacock preview for Xfinity X1 and Flex customers
Apr 14, 2020 – Comcast has launched an early preview of the premium tier of Peacock, NBCUniversal’s ad-supported subscription streaming service due to launch on July 15, at no additional cost for Xfinity X1 and Flex customers.
News categories: Comcast, Dana Strong, Matt Strauss, Cable TV, Digital TV, OTT, Set Top Box, USA

FreeWheel unifies decisioning for direct sold and programmatic advertising
Apr 14, 2020 – FreeWheel has announced the rollout of its unified decisioning capability that enables buyers and sellers to seamlessly transact across both direct sold and programmatic advertising.
News categories: FreeWheel, NBCUniversal, The Trade Desk, Dave Clark, Krishan Bhatia, Brian Stempeck, Advertising, Big Data, Digital TV, USA

Eros partners with NBCUniversal to launch Eros Now Prime
Mar 23, 2020 – Eros International (NYSE: EROS) has announced that Eros Now has entered into a content deal with NBCUniversal and will launch Eros Now Prime, a stand-alone English content offering with over 2,000 hours of programming.
News categories: Eros International, NBCUniversal, Digital TV, India, OTT

4C to power reach optimization on NBCUniversal's One Platform
Feb 27, 2020 – NBCUniversal (NBCU) is partnering with 4C to introduce an optimizer for unduplicated audience reach on NBCU's One Platform, enabling brands to create intelligent plans across NBCU’s premium video portfolio of linear, long-form, and short-form video.
News categories: 4C Insights, NBCUniversal, Lance Neuhauser, Advertising, Big Data, Digital TV, USA

NBCUniversal updates audience targeting and transaction models
Feb 25, 2020 – NBCUniversal has announced new One Platform technology solutions and unveiled its transaction model ahead of the 2020-21 upfront season. One Platform gives marketers the power to reach all audiences across the full NBCUniversal ecosystem.
News categories: NBCUniversal, Linda Yaccarino, Advertising, Big Data, Digital TV, USA

NBCUniversal unveils Peacock freemium streaming service
Jan 16, 2020 – NBCUniversal has unveiled Peacock, a free premium ad-supported streaming service with subscription tiers offering more than 600 movies and 400 series, as well as compelling live and on-demand content across news, sports, late night, and reality.
News categories: NBCUniversal, Peacock, Steve Burke, Matt Strauss, Apps, Cable TV, Digital TV, OTT, Set Top Box, USA

TELUS launches dedicated hayu app on Optik TV
Jan 15, 2020 – NBCUniversal International (NBCUI) and TELUS have announced that hayu is available to all TELUS Optik TV customers in Western Canada. TELUS is the only carrier in Canada to offer customers a dedicated hayu app directly within the TV interface.
News categories: TELUS, NBCUniversal, hayu, Hendrik McDermott, Apps, Canada, Digital TV, OTT, Set Top Box