Digital TV News: PubMatic
Pixalate releases North America CTV SSP market share rankings
Jun 26, 2024 – Pixalate has released its Q1 2024 CTV SSP Market Share Report for North America, revealing the ranking of SSPs for open programmatic ads sold on Roku, Amazon Fire TV, Samsung Smart TV and Apple TV Store apps.
News categories:
Pixalate, Advertising, Digital TV, Market Research, North America, Streaming
Pixalate releases EMEA CTV SSP market share rankings
Jun 25, 2024 – Pixalate has released its Q1 2024 CTV SSP Market Share Report for the EMEA region, revealing the ranking of SSPs for open programmatic ads sold on Roku, Amazon Fire TV, Samsung Smart TV and Apple TV Store apps.
News categories:
Pixalate, Advertising, Digital TV, Europe, Market Research, Middle-East, Streaming
Initiative launched to accelerate programmatic TV in Europe
Jun 17, 2024 – A consortium of industry players, with The Project X Initiative (PXI), has launched the European Programmatic TV Initiative (EPTVI) to support the development of programmatic advertising in Europe.
News categories:
Equativ, PubMatic, Magnite, Cadent, Adform, Teiffyon Parry, Hitesh Bhatt, Julie Selman, Marcy Pentoney, Stefan Sommer, Advertising, Digital TV, Europe
Virgin Media partners with PubMatic to scale FAST advertising
Apr 18, 2024 – PubMatic (Nasdaq: PUBM) has announced a partnership with Virgin Media to enable advertisers to reach UK audiences at scale through premium ad-funded TV content.
News categories:
PubMatic, Virgin Media, Hitesh Bhatt, David Bouchier, Advertising, Digital TV, TV-over-IP, UK
Pixalate releases Q4 2023 CTV SSP market share reports
Feb 28, 2024 – Pixalate has released Q4 2023 reports ranking SSPs based on their share of open programmatic ads sold on apps in the Apple TV, Roku, Samsung TV Smart Hub and Amazon Fire TV app stores.
News categories:
Pixalate, Advertising, Digital TV, Europe, Latin America, Market Research, North America, Streaming
Brightcove adds Google Ad Manager support
Feb 27, 2024 – Brightcove (NASDAQ: BCOV) is entering into a strategic partnership with Google to enhance its Ad Monetization service by supporting customers that use Google Ad Manager.
News categories:
Brightcove, Google Ad Manager, Marc DeBevoise, Advertising, Content Distribution, Digital TV, Streaming, Worldwide
DISH Media partners with PubMatic on programmatic for SLING TV
Feb 15, 2024 – PubMatic (Nasdaq:PUBM) has announced a partnership with DISH Media (NASDAQ:SATS) that allows SLING TV to tap into PubMatic's supply path partnerships to access demand via private marketplace deals.
News categories:
PubMatic, DISH Media, Nicole Scaglione, Andrew Tint, Brad Stockton, Advertising, Big Data, Digital TV, Streaming, USA
Brightcove and PubMatic partner on ad monetization
Jul 20, 2023 – Brightcove (Nasdaq: BCOV) has entered into a strategic agreement with PubMatic (Nasdaq: PUBM) to integrate PubMatic's programmatic advertising solutions with Brightcove’s video platform.
News categories:
Brightcove, PubMatic, Michael Dorf, Meghan Jacobi, Advertising, Content Distribution, Digital TV, Worldwide
iQIYI partners with PubMatic for programmatic technology
Jul 19, 2023 – PubMatic (Nasdaq: PUBM) and iQIYI have expanded their partnership with the implementation of PubMatic's auction solution for OTT and connected TV (CTV) publishers.
News categories:
PubMatic, iQIYI, John Martin, Frankie Fu, Advertising, Digital TV, Streaming, Worldwide
Latest News
- DPG Media and castLabs enable OMID-certified client-side measurement
- Telefónica pay TV accesses up 5,000 in 3Q 2024
- StreamViral launches rev share model for OTT sports distribution
- Bell adds 9,197 retail IPTV subscribers in Q3 2024
- Türk Telekom adds 20k TV Home subscribers in 3Q 2024
- Tech giants dominate U.S. streaming platform market
- Warner Bros. Discovery adds 7.2 million DTC subscribers in 3Q 2024
- Sports fans driving global growth in streaming services
- TiVo OS footprint approaching one million activated Smart TVs
- Amino updates Android STB portfolio with Amigo 7Y launch
- VIZIO reports Q3 2024 financial results
- ORF and ORS extend contract with SES at 19.2° East
- Victory+ to monetize over 60 new FAST channels with Amagi
- IGADO launches streaming service for Ethiopia with MwareTV
- Comcast Technology Solutions debuts new Cloud TV platform
- LG U+ selects Net Insight for nationwide IP media network
- Two amendments to ATSC standards published
- Warner Bros. Discovery and SES renew satellite deal
- Strong trading for Aferian in second half
- 84% of UK viewers scroll aimlessly as streaming services multiply