Digital TV News: Sixty

Global sports investors view technology as best short-term bet
Jan 28, 2025 – Global sports investors view technology solutions providers as the best investment over the next three to five years, according to new data from Altman Solon’s Global Sports Survey.
News categories: Altman Solon, David Dellea, Digital TV, Finance, Market Research, Technologies, Worldwide

7 in 10 U.S. CTV users prefer streaming FAST content
Apr 4, 2024 – According to a study from LG Ad Solutions, sixty nine percent of U.S. CTV users prefer streaming free, ad supported streaming TV content instead of a paid subscription without ads.
News categories: LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Market Research, Streaming, USA

Tubi releases 2024 streaming insights report
Mar 12, 2024 – Tubi (NASDAQ: FOXA, FOX) has released findings from 'The Stream 2024: Streaming Insights for Marketers'. The report provides a deep dive into the behaviors and preferences of streamers in the US.
News categories: Tubi, Cynthia Clevenger, Digital TV, Market Research, Streaming, USA

5% of US internet households have only a pay-TV service
Jan 4, 2024 – Parks Associates' latest tracker update reveals that just 5% of US internet households have only a pay-TV service, indicating legacy pay-TV continues to lose subscribers to streaming services.
News categories: Parks Associates, Eric Sorensen, Cable TV, CES2025, Digital TV, Market Research, Satellite, Streaming, USA

Vestel launches 97XX 4K UHD set-top box series
Sep 16, 2022 – Vestel has announced the launch of its 97XX series of 4K UHD set-top boxes. The series was created to deliver a home entertainment experience from within an ultra-compact, minimalist design.
News categories: Vestel, Barış Altınkaya, Digital TV, Europe, HbbTV, Semiconductor, Set Top Box

61% of U.S. livestreaming viewers watch sports
May 9, 2022 – Parks Associates research has found that 43% of U.S. internet households have livestreamed online content in the past three months, with sporting events by far the most popular type of content at 61% of livestreaming users.
News categories: Parks Associates, Paul Erickson, Digital TV, Market Research, Streaming, USA

Navigation on streaming video services frustrates majority of consumers
Jan 4, 2022 – Three-in-five subscribers to multiple streaming services expressed frustration with their viewing experiences, according to a survey from Accenture (NYSE: ACN), and 44% indicate they spend more than six minutes searching for something to watch.
News categories: Accenture, Andrew Walker, John Peters, Digital TV, Market Research, Streaming, UX, Worldwide

Deloitte releases results of Digital Media Trends Fall Pulse survey
Oct 19, 2021 – According to Deloitte, media companies are trying to retain paid subscribers on their streaming video services. But they also compete with social media and gaming, which offer both entertainment and social interaction.
News categories: Deloitte, Kevin Westcott, Jana Arbanas, COVID-19, Digital TV, Gaming, Market Research, Streaming, USA

Connected TV continues to drive U.S. digital video ad growth
May 4, 2021 – According to IAB's 'Video Ad Spend 2020 and Outlook for 2021' report, digital video advertising growth continues. Connected TV (CTV) continues to outpace other formats and shows no signs of slowing down.
News categories: IAB, Eric John, Advertising, Digital TV, Market Research, NewFronts, Streaming, USA