Digital TV News: THEMA

Harmonic teams up with Contentwise on personalization
Apr 3, 2024 – Harmonic has partnered with ContentWise to integrate ContentWise's UX Engine personalization technology into its VOS360 Media SaaS cloud playout and monetization ecosystem.
News categories: ContentWise, Harmonic, Alessandro Vacca, Eric Gallier, Content Distribution, Digital TV, NABShow, UX, Worldwide

Wiztivi develops connected TV app for Equidia
Feb 29, 2024 – Wiztivi has worked with Equidia, a French thematic television channel specializing in horse racing, to unveil its latest bespoke video application tailored for connected TVs.
News categories: Wiztivi, Equidia, Adhish Kulkarni, Benjamin Labarthe-Piol, Apps, Digital TV, France, Streaming

Panasonic announces televisions with Fire TV built in
Jan 8, 2024 – Panasonic has announced two OLED TVs for 2024, the Z95A (65" and 55") and Z93A (77"), with Fire TV built in. The TVs are not just entertainment devices but also hubs for smart home management.
News categories: Panasonic, Akira Toyoshima, CES2024, Digital TV, HbbTV, Smart Home, Smart TV, TV OS, USA

Brazil and Mexico outpace U.S. in CTV adoption
Aug 17, 2023 – The latest edition of Amagi's Quarterly Global FAST Report reveals a surge in CTV adoption rates in Brazil (94%) and Mexico (93%), outpacing the U.S. where adoption is at 80.6%.
News categories: Amagi, Baskar Subramanian, Digital TV, Latin America, Market Research, Streaming, Worldwide

Movistar relaunches Movistar Plus+ with new streaming TV service
Jul 21, 2023 – Movistar has relaunched Movistar Plus+, with an enhanced TV service that will be available to its miMovistar customers and will also be accessible, regardless of operator, in OTT mode.
News categories: Movistar Plus, Digital TV

Harmonic partners with Spideo on FAST Channel personalization
Apr 16, 2023 – Harmonic (NASDAQ: HLIT) has expanded its cloud playout ecosystem and automated the creation of FAST channels through a partnership with personalization and recommendations provider, Spideo.
News categories: Harmonic, Spideo, Gil Rudge, Thibault Dorso, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

Tubi announces new planning integrations and partnerships
Mar 23, 2023 – Tubi (NASDAQ: FOXA, FOX) has announced new planning tools and partnerships enabling brands to capitalize on Tubi's audience via enhanced forecasting, identity and currency options.
News categories: Tubi, Mark Rotblat, Advertising, Big Data, Digital TV, Streaming, USA

New streaming TV video ad formats perform better than traditional TV ads
Jan 19, 2023 – MAGNA Media Trials and Roku have announced a study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are 2x more favorable than traditional TV ads for consumers.
News categories: Roku, MAGNA, Asaf Davidov, Kara Manatt, Advertising, Digital TV, Market Research, Streaming, USA

Pluto TV debuts in Canada
Dec 1, 2022 – Pluto TV has made its debut in Canada, streaming more than 20,000 hours of free programming to Canadians. This marks Pluto TV's most robust content at launch offering to-date.
News categories: Pluto TV, Corus Entertainment, Olivier Jollet, Troy Reeb, Canada, Digital TV, Streaming