Digital TV News: TOTAL TV

Unified TV ad measurement to be launched in Finland
Jan 25, 2023 – MTV and Sanoma Media have signed a contract with dataBreeders to bring advertising measurement and currency to market, unifying campaign measurement across all broadcast platforms in Finland.
News categories: Screenforce, dataBreeders, Pure X Media, Anna Lujanen, Andrea Mezzasalma, Advertising, Digital TV, Finland

U.S. TV viewing remained high in December
Jan 19, 2023 – Nielsen's December 2022 snapshot of TV and streaming consumption in the U.S. has revealed that TV viewing remained high in December, continuing momentum from November when time spent watching television soared 7.8% from the prior month.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

U.S. TV viewing surged in November
Dec 15, 2022 – Nielsen's latest monthly snapshot of TV and streaming usage in the U.S., has revealed that time spent watching TV climbed considerably in November, marking the second-highest month of overall TV consumption in 2022.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Seven Network partners with Imagine Communications
Dec 1, 2022 – Imagine Communications has announced that Seven Network has selected its Landmark Sales ad management platform and GamePlan dynamic ad placement engine and yield optimizer for linear TV.
News categories: Imagine Communications, Seven West Media, Joe Khodeir, Kurt Burnette, Advertising, Australia, Digital TV

U.S. TV usage rose again in October
Nov 17, 2022 – According to Nielsen, time spent watching TV in the U.S. climbed for the second consecutive month in October. The 2.2% monthly increase in TV consumption was underpinned by a nearly 10% jump in broadcast viewing compared to September.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Omdia expects display demand to rebound in 2023
Nov 8, 2022 – Omdia's latest tracker indicates that area demand for displays in 2023 will grow by 6.2% year-on-year (YoY). Plummeting demand has bottomed out, thereby making way for a rebound to normalization in demand by the second half of 2023.
News categories: Omdia, Ricky Park, Digital TV, Market Research, Smart TV, Worldwide

Streaming remains top format for U.S. audiences in September
Oct 20, 2022 – Nielsen's monthly TV and streaming snapshot for the U.S. has revealed that streaming remained the most-watched TV format in in September, capturing 36.9% of overall usage and marking another record-high share for the category.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Broadcast and cable show signs of revival in U.S.
Sep 15, 2022 – Nielsen's (NYSE: NLSN) monthly TV and streaming snapshot has revealed that streaming represented 35% of TV consumption in the U.S. in August. Broadcast and cable gained in August, with shares at 22.1% and 34.5%, respectively.
News categories: Nielsen, Cable TV, Digital TV, Market Research, Streaming, USA

Streaming surpassed cable for the first time in the U.S. in July
Aug 18, 2022 – Nielsen (NYSE: NLSN) has announced that according to its monthly total TV and streaming snapshot, streaming usage surpassed cable in July to claim the largest share of U.S. TV viewing for the first time.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA