Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

HBO Nordic adds 635,000 subscribers following Max launch
Jan 11, 2022 – According to Mediavision, the launch of HBO Max has resulted in HBO Nordics gaining more than 635,000 new subscribing households. HBO has thereby reclaimed its position as the third biggest SVOD service in the Nordics.
News categories: Mediavision, Marie Nilsson, Denmark, Digital TV, Finland, Norway, Subscribers, Sweden

FuboTV paid subscribers at more than 1.1 million
Jan 10, 2022 – fuboTV Inc. (NYSE: FUBO) has announced preliminary Q4 2021 results. Paid subscribers at year-end are expected to exceed 1,100,000, up more than 100% year-over-year. Full year 2021 total revenue is expected to be $622-627 million.
News categories: fuboTV, David Gandler, Canada, Digital TV, Results, Spain, Streaming, Subscribers, USA

Africa to add 18 million pay TV subscribers by 2027
Jan 10, 2022 – According to Digital TV Research, Africa will add 18 million pay TV subscribers between 2021 and 2027 to take the total to 57 million. Pay TV revenues will reach $6.46 billion by 2027, up from $4.78 billion on 2021.
News categories: Digital TV Research, Simon Murray, Africa, Digital TV, Market Research, Subscribers

US consumer technology sales revenue ends 2021 up 9%
Jan 6, 2022 – According to NPD, 2021 was a record year for the U.S. consumer tech industry with sales reaching nearly $127 billion dollars, up 9% on 2020's tremendous result. Revenues are expected to decline 5% in 2022, 4% in 2023, and 1% in 2024.
News categories: NPD Group, Stephen Baker, Ben Arnold, Digital TV, Market Research, USA

41% of U.S. broadband households have a streaming media player
Jan 5, 2022 – According to Parks Associates' consumer data, U.S. broadband households have an average of 14.5 connected devices, with future purchase intentions still high as consumers continue to embrace entertainment technology.
News categories: Parks Associates, Paul Erickson, Digital TV, Gaming, Market Research, Set Top Box, Streaming, USA

87% of U.S. households have an internet service at home
Dec 28, 2021 – Research from Leichtman Research Group (LRG) has found that 87% of U.S. households get an internet service at home, compared to 83% in 2016 and 69% in 2006. 60% of those internet homes watch video online daily.
News categories: Leichtman Research, Bruce Leichtman, Broadband, Digital TV, Market Research, USA

Navigation on streaming video services frustrates majority of consumers
Jan 4, 2022 – Three-in-five subscribers to multiple streaming services expressed frustration with their viewing experiences, according to a survey from Accenture (NYSE: ACN), and 44% indicate they spend more than six minutes searching for something to watch.
News categories: Accenture, Andrew Walker, John Peters, Digital TV, Market Research, Streaming, UX, Worldwide

Dataxis reports on fixed satellite communication market
Dec 15, 2021 – According to Dataxis, after years of significant growth, the decline in traditional video activity in the most developed countries is being sustained. Some regions are still appealing for satellite video however, most particularly Africa and MENA, as well as Asia-Pacific.
News categories: Dataxis, Content Distribution, Digital TV, Market Research, Satellite, Worldwide

Another record quarter for Smart Speakers in 3Q21
Dec 20, 2021 – The effects of the global component shortage have worked their way into the smart speaker supply chain, impacting Chinese vendors more acutely than others, according to the latest research from Strategy Analytics.
News categories: Strategy Analytics, David Watkins, Jack Narcotta, Digital TV, Market Research, Smart Home