Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

HBO up 1.9 million; Vrio down 178,000 video subs in 3Q 2021
Oct 21, 2021 – AT&T (NYSE:T) has reported third-quarter 2021 results. Global HBO Max and HBO subscribers increased 12.5 million Y-o-Y and were up 1.9 million sequentially. Vrio subscriber net losses were 178,000.
News categories: AT&T, Digital TV, Latin America, Satellite, Streaming, Subscribers, USA

Verizon FIOS consumer video subscribers down 68,000 in 3Q 2021
Oct 20, 2021 – Verizon Communications (NYSE, Nasdaq: VZ) has reported third-quarter results. Consumer reported 98,000 Fios Internet net additions and 68,000 Fios Video net losses in the quarter.
News categories: Verizon, Digital TV, IPTV, Results, Subscribers, USA

Telia Company releases January-September 2021 results
Oct 21, 2021 – Telia Company has releases its Interim Report for January-September 2021. Across the Group, TV subscriptions were 3.324 million at period end, up 13,000 in the quarter and 222,000 year-on-year.
News categories: Telia Company, Cable TV, Denmark, Digital TV, Estonia, Finland, IPTV, Lithuania, Norway, Results, Streaming, Subscribers, Sweden

Deloitte releases results of Digital Media Trends Fall Pulse survey
Oct 19, 2021 – According to Deloitte, media companies are trying to retain paid subscribers on their streaming video services. But they also compete with social media and gaming, which offer both entertainment and social interaction.
News categories: Deloitte, Kevin Westcott, Jana Arbanas, COVID-19, Digital TV, Gaming, Market Research, Streaming, USA

OTT now at 82% consumer saturation in the U.S.
Oct 14, 2021 – Resonate has issued research on the streaming media behaviors of American TV consumers. According to data from its Ignite platform, 82% of U.S. consumers now watch some form of OTT content, with only 55% still watching cable TV.
News categories: Resonate, Digital TV, Market Research, USA

Slow recovery in European pay TV revenues expected
Oct 14, 2021 – According to Dataxis, the pay TV market in Europe is expected to slowly recover from the blow it suffered during the pandemic. Pay TV revenues in Europe should reach €33 billion in 2025, eventually topping its 2019 level.
News categories: Dataxis, Cable TV, Digital TV, Europe, IPTV, Market Research, Satellite, Terrestrial

Share of smart TVs and UHD TVs in Germany continues to grow
Oct 14, 2021 – According to GfK SE, a total of around 4 million TV sets were sold in Germany in the first three quarters of 2021. Of these, around 3.7 million were smart TVs that enable the use of apps or media libraries via HbbTV or the internet.
News categories: Deutsche TV-Plattform, ZVEI, GfK, Carine Chardon, Digital TV, Germany, Market Research, Smart TV

70% of audiences reached via streaming are not reachable via linear
Oct 13, 2021 – TVSquared has released a report providing a view on converged TV, based on a survey of ad buyers in the U.S., UK, Germany and Australia. The report also analyzes billions of ad impressions from TVSquared’s platform to uncover insights.
News categories: TVSquared, Jo Kinsella, Advertising, Australia, Digital TV, Germany, Market Research, UK, USA

39% of U.S. OTT viewers access video services for specific content
Oct 12, 2021 – Data from Parks Associates reveals that three out of the top five factors that drive OTT service subscriptions involve content and that the inability to find relevant content is a top reason for consumers leaving a service.
News categories: Parks Associates, Paul Erickson, Nick Cicero, Digital TV, Market Research, Streaming, USA