Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Europe VOD revenues to exceed €10 billion in 2022
Jun 18, 2019 – According to ITMedia Consulting, VOD in Europe will surpass the €10 billion mark in 2022, maintaining a double-digit CAGR of 12%. The total revenue growth over the four-year timespan (2018-2022) will be an impressive €4 billion.
News categories: ITMedia Consulting, Digital TV, Europe, Market Research, Streaming

Global advertising market to grow by +5% this year
Jun 17, 2019 – The latest MAGNA report forecasts that in 2019 global linear TV ad revenues will decrease by -2% to $175 billion, due to the lack of major cyclical events. Excluding the US, linear TV ad revenues will actually increase slightly however (+1%) as they did in 2018.
News categories: MAGNA, Advertising, Digital TV, Market Research, USA, Worldwide

Brightcove publishes Asia OTT TV research report
Jun 17, 2019 – Brightcove (NASDAQ: BCOV) has published its annual Asia OTT TV market study. The study polled 9,000 participants across the following nine countries: Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam.
News categories: Brightcove, YouGov, Greg Armshaw, Asia, Digital TV, Market Research, Streaming

120% increase in CTV and mobile apps classified as fraudulent
Jun 13, 2019 – DoubleVerify has released its 2019 Global Insights Report, providing a market-by-market benchmark on the current and future state of media quality on the Internet. The Report explores global trends in brand safety, fraud and viewability.
News categories: DoubleVerify, Wayne Gattinella, Advertising, Apps, Digital TV, Market Research, Worldwide

Europe is not cord-cutting right across the board
Jun 13, 2019 – The European Audiovisual Observatory has published a report on pay audiovisual services in Europe, covering the state of play for the two main segments: linear pay TV and SVOD. The report also analyses the main factors likely to influence their development.
News categories: European Audiovisual Observatory, Laura Ene, Cable TV, Digital TV, Europe, IPTV, Market Research, Satellite, Streaming

Global pay TV subscriptions to grow to 1.10 billion by 2024
Jun 13, 2019 – Digital TV Research forecasts 81 million additional pay TV subscribers between 2018 and 2024 - up by 8%. This will take the global total to 1.10 billion. Based on forecasts for 138 countries, the number of pay TV subs passed 1 billion in 2018.
News categories: Digital TV Research, Simon Murray, China, Digital TV, Germany, India, Market Research, Russia, Subscribers, USA, Worldwide

Esports to break the billion-dollar barrier in 2020
Jun 11, 2019 – The rise of esports continues to present vast opportunities for pro AV, IT and broadcast companies alike. Industry revenues are on track to exceed $900m this year and poised to break the billion-dollar mark in 2020, according to Futuresource Consulting.
News categories: Futuresource Consulting, Adam Cox, Digital TV, Market Research, Worldwide

Ericsson Mobility Report: 5G uptake even faster than expected
Jun 11, 2019 – Rapid early momentum and enthusiasm for 5G has led Ericsson (NASDAQ: ERIC) to forecast an extra 400 million enhanced mobile broadband subscriptions globally by the end of 2024. The company now forecasts 1.9 billion 5G subscriptions – up from 1.5 billion forecast in November 2018.
News categories: Ericsson, Fredrik Jejdling, 5G, Content Distribution, Digital TV, Market Research, Mobile, Worldwide

Western European telcos are winning the European 5G race
Jun 10, 2019 – In Europe, Western countries are leading 5G development, with Denmark, Portugal and Switerland’s 5G adoption set to take a 23.2%, 16.2% and 16.2% share respectively of total mobile subscription in their markets by 2023, according to GlobalData.
News categories: GlobalData, Jonathan Bachrach, 5G, Denmark, Finland, Market Research, Netherlands, Portugal, Switzerland