Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

STB outlook stable, media streamer demand continues to grow
Sep 26, 2017 – The traditional pay TV STB will remain a fixture in consumer homes worldwide, as operators counter the threat posed by media streamers by adding features such as SVOD services, voice search and smart home functionality, according to Futuresource Consulting.
News categories: Futuresource Consulting, David Tett, Digital TV, Market Research, Set Top Box, Worldwide

Pay TV subscribers hit 1.05 billion worldwide
Sep 26, 2017 – According to data published by Dataxis for the second quarter of 2017, global Pay TV subscribers reached 1.05 billion after crossing the one billion mark in 2016. 60 million Pay TV subscribers were added during the preceding 12 months.
News categories: Dataxis, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, Subscribers, Terrestrial, Worldwide

Millennial and Gen X video consumption not being measured
Sep 25, 2017 – New research released by Hearts & Science has revealed that 66 percent of U.S. TV and video content consumed by combined Millennial and Gen X (MGX) audiences is not being captured by current media measurement platforms.
News categories: Hearts & Science, Scott Hagedorn, Advertising, Digital TV, Market Research, Mobile, Streaming, USA

Apple TV wins developer mindshare in N. America while Chromecast dominates in RoW
Sep 21, 2017 – Bitmovin has released findings from a survey of 380 video developers in more than fifty countries, that analyzes what kinds of platforms and video infrastructure technologies developers are using to provide the best content experiences to consumers.
News categories: Bitmovin, Africa, Asia, Digital TV, Europe, Latin America, Market Research, Media Player, Middle-East, North America, Streaming, Worldwide

Western Europe to reach 65 million SVOD subscribers
Sep 21, 2017 – Western European SVOD revenues will increase to $6.5 billion by 2022, up from $2.8 billion in 2016. SVOD became the region’s largest OTT revenue source in 2016, overtaking AVOD. SVOD’s share of OTT revenues will continue to grow, according to Digital TV Research.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research, Streaming, Subscribers

Increased mobile viewing of video is driving demand for better content experiences
Sep 14, 2017 – According to a new study released by IBM (NYSE: IBM) and IBC, more than half of the 21,000 consumers surveyed are using mobiles every day to watch streaming videos, and that number is expected to grow 45 percent in the next three years.
News categories: IBM, International Broadcasting Convention, Steven Canepa, Michael Crimp, Digital TV, IBCShow, Market Research, Mobile, UX, Worldwide

eMarketer lowers US TV ad spend estimate as cord-cutting accelerates
Sep 13, 2017 – eMarketer has reduced its estimate for US TV ad spending due to faster-than-expected growth in cord-cutting. This year, US TV ad investment will expand just 0.5% to $71.65 billion, a figure down from the $72.72 billion predicted in Q1.
News categories: eMarketer, Monica Peart, Chris Bendtsen, Advertising, Digital TV, Market Research, Subscribers, USA

NAGRA claims top spot in Conditional Access market
Sep 13, 2017 – 2016 was a pivotal year for the content security industry. While global Conditional Access (CA) spend fell imperceptibly – from $1.97 billion to $1.92 billion – the market’s most volatile change took the form of competitive re-alignment, according to IHS Markit.
News categories: IHS Markit, Merrick Kingston, Conditional Access, Content Protection, Digital TV, Market Research, Worldwide

TiVo survey shows differences between loyal pay TV subscribers and OTT cord cutters
Sep 13, 2017 – TiVo (NASDAQ: TIVO) has released findings from its 2017 survey of pay-TV and OTT service subscribers across the U.S., Europe and Latin America. The study revealed that respondents on average watch 4.4 hours of video content each day.
News categories: TiVo Corp, Paul Stathacopoulos, Digital TV, Europe, IBCShow, Latin America, Market Research, USA