Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

K+ adopts Broadpeak ad insertion for AVOD monetization
Dec 11, 2024 – Broadpeak has announced that VSTV, also known as K+, is using Broadpeak’s server-side ad insertion (SSAI) technology to monetize its live channels and new AVOD service.
News categories: Broadpeak, K+, Jacques Le Mancq, Thomas Jayet, Advertising, Content Distribution, Digital TV, Streaming, Vietnam

Endeavor Streaming expands partnership with Sky New Zealand
Dec 10, 2024 – Endeavor Streaming has expanded its deal with Sky New Zealand to include a range of user experience enhancements, personalization features and advanced advertising capabilities for Sky Sport Now.
News categories: Endeavor Streaming, Sky New Zealand, Fred Santarpia, Lauren Quaintance, Advertising, Content Distribution, Digital TV, New Zealand, Streaming, UX

Ad Alliance all set for programmatic linear TV
Dec 10, 2024 – Virtual Minds' Media Manager has been integrated into RTL Deutschland's TV playout system, creating the infrastructure for Ad Alliance to make RTL's linear TV reach programmatically accessible.
News categories: Ad Alliance, Virtual Minds, RTL Deutschland, Frank Vogel, Tom Peruzzi, Advertising, Digital TV, Germany

LG Ad Solutions renews global partnership with Magnite
Dec 10, 2024 – Magnite (NASDAQ: MGNI) and LG Ad Solutions have renewed their global relationship, spanning North America, APAC, and EMEA. The partnership achieved substantial growth over the past two years.
News categories: Magnite, LG Ad Solutions, Mike Laband, Kelly McMahon, Advertising, Digital TV, Smart TV, TV OS, Worldwide

OSNtv introduces addressable TV in MENA region powered by Synamedia
Dec 10, 2024 – Synamedia and OSN Group have announced the launch of a CTV proposition for targeted advertising on linear broadcast channels, powered by Synamedia's Iris addressable TV platform.
News categories: Synamedia, OSN Group, Guy Southam, Hamid Davari, Advertising, Digital TV, Egypt, Satellite, Saudi Arabia, Set Top Box, UAE

India E&M revenue to soar with a CAGR of 8.3%
Dec 9, 2024 – According to PwC, the Indian E&M industry is projected to grow at a CAGR of 8.3% to hit $19.2 billion in 2028, outpacing the global rate of 4.6%. OTT is expected to average growth of 14.9%.
News categories: PwC India, Manpreet Singh Ahuja, Advertising, Digital TV, Gaming, India, Market Research, Streaming, TV Services

Comcast Advertising releases annual Comcast Advertising Report
Dec 9, 2024 – Comcast Advertising has released its Comcast Advertising Report, showing that over half of advertisers rank maximizing specific reach and frequency in their TV and video buys as their biggest challenge.
News categories: Comcast Advertising, James Rooke, Advertising, Digital TV, Market Research, USA

Bitmovin solutions to power Thinking Media's STIRR transformation
Dec 5, 2024 – Bitmovin and bunny.net have announced that Thinking Media has integrated Bitmovin's Player, VOD Encoder and Analytics to power its newly acquired service, STIRR.
News categories: Bitmovin, Thinking Media, bunny.net, Stefan Lederer, Todd Carter, Advertising, Big Data, Content Distribution, Digital TV, Media Player, Streaming, USA, UX

Ipsos will not submit offer to acquire Kantar Media
Dec 5, 2024 – After careful review of a potential acquisition of Kantar Media, Ipsos has, at this time, decided not to submit a binding offer.
News categories: Ipsos, Kantar Media, Advertising, Big Data, Digital TV, MandA, Market Research, Worldwide