Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Cornerstone Media signs with Comscore for local TV measurement
Sep 1, 2021 – Comscore (NASDAQ: SCOR) has signed a new agreement with Cornerstone Media Group (CMG) for local TV measurement. CMG will exclusively use Comscore's local TV ratings currency data across all 210 local media markets.
News categories: Comscore, Cornerstone Media, Julia Johnston, Don Epstein, Advertising, Digital TV, USA

Synamedia pre-integrates security and business solutions with Android TV
Sep 1, 2021 – Synamedia, using Google’s Broadcast Stack for hybrid STBs, has developed pre-integrated Android TV solutions including UIs, watermarking and broadcast/OTT security, business insights and addressable advertising.
News categories: Synamedia, Nick Thexton, Advertising, Android TV, Content Protection, Digital TV, Set Top Box, UX, Worldwide

HbbTV Conformance Test Suite version 2021-2 released
Aug 31, 2021 – The HbbTV Association has published a new version of the HbbTV Conformance Test Suite. The v2021-2 release includes new tests developed for Targeted Advertising (HbbTV-TA) and HbbTV specification v2.0.3.
News categories: HbbTV Association, Vincent Grivet, Advertising, Broadcast, Digital TV, Europe, HbbTV, Smart TV, Worldwide

IAB Australia appoints Ipsos as digital audience data supplier
Aug 31, 2021 – IAB Australia has appointed Ipsos as the industry's supplier for the planning, buying, and reporting of digital audience measurement data in Australia. The appointment is for a three-year term commencing in Q2 2022 with the launch of Ipsos iris.
News categories: Ipsos, IAB Australia, MFA, OzTAM, Simon Wake, Gai Le Roy, Natalie Stanbury, Sophie Madden, Doug Peiffer, Advertising, Australia, Big Data, Digital TV

ucfunnel to power marketing automation on the TCL Channel
Aug 26, 2021 – ucfunnel has announced a collaboration with TCL FFalcon. The collaboration will showcase ucfunnel's marketing automation solution delivering interactivity and personalized ads on the TCL Channel.
News categories: ucfunnel, TCL FFalcon, Advertising, Digital TV, EU, Latin America, North America, Smart TV, Streaming

Streaming services overtake TV Everywhere in the U.S.
Aug 25, 2021 – FreeWheel (Nasdaq: CMCSA) has published its 1H 2021 U.S. Video Marketplace Report. The report highlights the changing dynamics of how content owners and distributors are monetizing premium digital video content.
News categories: FreeWheel, James Rothwell, Advertising, Digital TV, Market Research, USA

IRIS.TV powers contextually relevant ad inventory for Plex
Aug 25, 2021 – IRIS.TV has partnered with Plex to enable contextually relevant CTV advertising on the Plex platform. Plex is now able to offer brands more transparency into the ad inventory they’ve purchased.
News categories: IRIS.TV, Plex, Field Garthwaite, Todd Hay, Advertising, Digital TV, Streaming, Worldwide

QTT launches linear TV ad marketplace
Aug 24, 2021 – QTT has launched QTT Marketplace, an open-platform destination for advertisers and agencies accustomed to digital platforms to directly access premium, curated local and national television inventory.
News categories: Viamedia, John Piccone, Ethan Heftman, Dan Callahan, Bill Rosolie, Eric Fischer, Todd Randak, Advertising, Digital TV, USA

FreeCast announces advertising partnership with OTTera
Aug 24, 2021 – FreeCast and OTTera have announced that, for the ad inventory managed by FreeCast, the company will begin using OTTera's AdNet+ network as one of its partners, connecting advertisers with targeted opportunities.
News categories: FreeCast, OTTera, Randy Krull, Stephen L. Hodge, Advertising, Content Distribution, Digital TV, Streaming, USA