Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

G-Mana SSAI technology integrated with VisualOn player
Aug 23, 2024 – G-Mana and VisualOn have announced a collaboration that aims to enhance the capabilities of client-side reporting and introduce advanced, interactive ad formats for OTT platforms.
News categories: VisualOn, G-Mana, Yang Cai, Eran Yahalomi, Advertising, Digital TV, IBCShow, Media Player, Streaming, Worldwide

WBD International launches first-party data platform
Aug 22, 2024 – Warner Bros. Discovery (WBD) International has launched WBD AIM, a first-party data platform for ad campaign targeting, in a number of markets in EMEA, APAC and LatAm.
News categories: Warner Bros. Discovery, Mike Rich, Rob Bradley, Advertising, Asia, Big Data, Digital TV, Europe, Latin America, Middle-East

Media Excel and Six Floor Solutions integrate highlight generation with content delivery
Aug 21, 2024 – Media Excel has integrated its video processing with Six Floor Solutions' AI-driven highlight generation to enable the creation of personalized playlists that can be streamed with the highest picture quality.
News categories: Media Excel, Six Floor Solutions, Narayanan Rajan, Pedro Aço, Big Data, Content Distribution, Digital TV, Streaming, Worldwide

Global E&M industry continued to grow in 2023
Aug 16, 2024 – According to PwC, the global entertainment & media (E&M) industry continued to grow in 2023, with total revenues rising 5% in 2023 to US$2.8 trillion - outpacing overall economic growth.
News categories: PwC, Werner Ballhaus, Wilson Chow, Advertising, Digital TV, Gaming, Market Research, Streaming, Worldwide

Nexxen ACR data now available on The Trade Desk
Aug 21, 2024 – Nexxen is providing The Trade Desk advertisers with access to automatic content recognition (ACR) data segments, offering clients advanced cross-channel and cross-device targeting capabilities.
News categories: Nexxen, The Trade Desk, Karim Rayes, Ben Sylvan, Advertising, Australia, Big Data, Digital TV, North America, Smart TV, UK

PwC expects Thailand's E&M revenue to hit THB690bn in 2024
Aug 20, 2024 – PwC forecasts that the revenue growth of Thailand’s entertainment and media industries will reach THB690 billion (~$20bn) in 2024, representing a 4% increase from the previous year.
News categories: PwC, Tithinun Vankeo, Advertising, Digital TV, Market Research, Streaming, Thailand

tvScientific granted patent for TV outcome optimization technology
Aug 20, 2024 – tvScientific has announced the approval of a continuation of its patent for technology that automatically optimizes TV advertising to meet advertiser-declared outcome goals.
News categories: tvScientific, Jason Fairchild, Advertising, Digital TV, Patent, USA

Hathway and DEN partner with INVIDI on addressable TV
Aug 20, 2024 – INVIDI Technologies has announced a partnership with Hathway Digital and DEN Networks to introduce advanced targeted advertising on Hathway and DEN's distribution networks.
News categories: INVIDI Technologies, Hathway, DEN Networks, Prasad Sanagavarapu, Advertising, Cable TV, Digital TV, India

Minerva streamlines ad insertion with Viamedia
Aug 19, 2024 – Viamedia is collaborating with Minerva to integrate Viamedia's Parrot Ad Decisioning System (ADS) into Minerva's platforms to enhance programmatic ad capabilities for MVPDs and broadcasters.
News categories: Viamedia, CDE Lightband, Minerva Networks, David Solomon, Christy Batts, Advertising, Digital TV, IPTV, USA